M&S is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers around the world. Together our 65,000 colleagues across our U.K. stores, support centres, warehouses and supply chain serve nearly 30 million customers every year.Our international business serves customers across 70+ markets globally through strong local partners and online channels. My role involves:• Leading, developing and delivering omni-channel seasonal international marketing campaigns and toolkits in line with wider business strategy and marketing plans. • Being guardian of the M&S brand in international markets, reviewing and approving campaigns, assets and communications where appropriate to ensure on-brand executions.• Championing the M&S brand across the globe, supporting markets and partners with assets, plans and advice on localising content.• Develop marketing initiatives with a digital first mindset to help drive footfall to stores globally. • Working in a collaborative and cross-functional way with both internal and external stakeholders, including UK brand teams, global visual merchandising teams and owned and franchised markets across the world to ensure consistent brand alignment.• Having a global mindset and commercial acumen, being adaptable, proactive and motivated.• Leading development of bespoke international marketing assets.• Being the voice of the customer, ensuring plans are focused, targeted and executed effectively across all touchpoints.• The ability to be flexible, forward thinking and adaptable.

A creative blog focusing on all aspects of fashion, bridal and travel. Creatively inspired by the world around me, I write about current projects, travels and fashion adventures (including official posts from my role as the Vodafone London Fashion Weekend Blogger) as well as important cultural and creative events. I also write bridal reviews reflecting my time in the industry and love for all things wedding related.The blog also features:• Interviews with industry professionals including Louise Thompson, Lucy Choi and Angela Scanlon• Fashion writing, photography and textiles projects• London Fashion Weekend and London Fashion Week and Brides The ShowI am available for freelance projects. Please see examples of my work below and do get in touch if you feel I could help with you next project.

Working on the fourth BBC Countryfile Live at Blenheim Palace and launching the event at Castle Howard in the north.

Working on the third BBC Countryfile Live alongside the BBC. Tasks include but are not limited to the below:Responsibilities:• Looking after social media, including managing budget, time and our copywrighter. • Working with a variety of ticketing agents to ensure all booking options are as seamless as possible for the customer and developing new options as campaign develops.• Daily ticket reporting including revenue breakdowns and year-on-year analysis to better tailor our campaigns.• Managing the week-by-week schedule and in-depth marketing plans for our key sponsors and supporters, including Quilter Cheviot, National Trust, Mitsubishi, Kubota, Kuoni and more.• Ensuring all aspects of the marketing plans are delivered on time and keeping in constant contact with sponsors and partners to manage expectations and keep them up-to-date with the campaign.• Creating visitor marketing mailers and managing the development of the newsletter campaign.• Developing new ways to engage our audience and creatively implementing these, including a 'Spotlight on' section in our newsletters, alongside more video content and a new 'Did You Know' social media initiative.• Designing video content for social channels.• Sourcing engaging content in my own time that helps build the event profile, for instance visiting and feeding lambs as part of our Spring campaign. • Working alongside our PR team and the BBC PR department to manage new business partnerships.• Responsible for managing all aspects of the website and overseeing website creative.• Onsite event coordination of social media and marketing partnerships. Also helping the SME team with various operational roles and administrative tasks• Overseeing event photography and videography• Post show reporting and evaluations

Working alongside the British Fashion Council on London Fashion Week Festival (http://www.londonfashionweekend.co.uk) Working alongside the BBC on BBC Countryfile Live (http://countryfilelive.com/)Working alongside Condé Nast Brides Magazine on Brides The Show (http://www.bridestheshow.co.uk/)Responsibilities:• Looking after social media across both shows, including managing budget, campaign development and advertising• Sourcing appropriate business partnerships and managing on-going relationships with new media business• Managing and setting up competitions, creating and building promotional opportunities with partners including bloggers • Copyrighting including e-newsletters, social media and website content• Overseeing website creative and design and creation of visitor marketing mailers• Onsite event coordination, supporting the team with various operational roles and administrative tasks• Overseeing event photography and videography• Post show reporting and evaluations

Working with SME on the production of Glamour Beauty Festival for our client, Condé Nast. I was given the role of Floor Manager which involved the following tasks but was not limited to:• Looking after Directional Assistants and managing one floor• Helping with the flow of visitors throughout my designated floor• Managing queues and helping distribute visitors evenly and appropriately• Assisting with ticket management for talk schedule

Attending the British Fashion Awards in both 2016 and 2017 for social media content purposes in regards to London Fashion Week Festival. My tasks were created and executed by myself as I attended on my own initiative. They included:• Monitoring the red carpet and ensuring I got great pictures of all individuals attending.• Ensuring content shared was of relevance and importance to the social climate, focusing on the #positivefashion BFC initiative and sharing pictures of Edward Enninful (who had just announced he was taking over from Alexandra Shulman), Adwoa Aboah (up-and-coming model who was to be crowned model of the year) and Christopher Bailey, who was stepping down from Burberry - for example.• Watching the ceremony and live reporting through our channels any relevant news in order to keep our followers up-to-date.

Assisting with the hospitality programme for London Fashion Week. Working as part of a team on behalf of the British Fashion Council.

I was approached by Yinka to provide marketing advice for the Signature Fragrance brand. The brief was to give direction on creating a monthly newsletter for the Signature Fragrance brand and to suggest some ideas on what sort of content they should be including in it. I produced a mini marketing report unique to the brand that included analysis of the industry and market, ways to push brand awareness and content ideas for the newsletter. I used Mintel for background research and analysed their consumers to gain an insight into the luxury market. The outcome included targeted marketing strategies and ways they could push their brand effectively. The report was in-depth and specific, created solely to benefit Signature Fragrances and to help in establishing a monthly newsletter.

Being asked to return to Vodafone London Fashion Weekend this September as their Official Blogger was a wonderful opportunity and one I was ecstatic to accept. Working alongside SME and the British Fashion Council, I supported their social media and helped push important content to the public, constantly informing them of what was going on both physically and online. I strategically worked out what people would want to read based on the previous season and set about gaining the relevant information needed to write such content, interviewing fashion presenter Angela Scanlon, Couturier Nicholas Oakwell and Shoe Designer Lucy Choi in the process. I had to be organised, able to think on my feet and gain specific and detailed information in short spaces of time. It was a fast paced four days and I enjoyed every second; I loved networking, meeting new people and learning about new up-and-coming exciting brands! My blog posts and reviews are available to view on my blog.

Planning and implementing a compelling PR strategy for A Bride 2 Bee involved working closely with the Head of Consumer PR for another leading agency, and gaining valuable experience and knowledge of the PR industry as well as an insight into working independently on a live campaign. Skills required:• A flare for creating compelling, cut-through consumer campaigns• Excellent writing skills • Excellent interpersonal and communication skills• Strong media relations skills / ideas • They will also be results-driven and a good team player.• Help organise a customer and media facing event in store to drive excitement for the brand • Identify relevant brand affiliations that will drive awareness of A Bride-2-Bee, create relevancy and position us as an aspirational destination for soon to be brides• Identify and build relationships with key journalists and wedding bloggers / influencers• Suggest ideas that will strengthen our social media strategy and outreach.The work included: • Analysing the market and competitors using Mintel reports, survey's and primary research• Underpinning key messages and objectives• Coming up with innovative ideas and strategies to put into place• Developing a programme of activity and a PR plan to carry Jennie through the campaign

I spent a week as a fashion intern at Grazia Magazine assisting the fashion desk with various tasks including:• Sending back samples using dockets and recording what comes in and goes out• Organising the fashion cupboard and making sure it was kept clean and tidy• Working with the fashion assistant to help order looks for upcoming shoots• Dealing with a range of high-end designer products and being able to instantly recognise different designer's and their work• Making sure all tasks were completed on time and to the best of my ability in a busy fast-paced environmentThis role was extremely fast-paced and required me to use my initiative, think on the spot and be able to work independently and as part of a team. I learnt a great deal about the running of a busy fashion magazine and it certainly opened my eyes to the industry and what fashion is all about. It was a great experience and one I would relish the chance to explore further in the future.

My time as a fashion intern at The Sun Newspaper was a real eye opening experience. I was lucky enough to be given a varied range of responsibilities which I carried out with confidence and enjoyment. The nature of such a fast paced industry meant I had to think quickly on my feet, using my initiative and problem solving skills when required to complete tasks to a deadline and very high standard. I had to work both independently and as part of a team and I learnt a great deal about the industry from my internship, loving every second of my time at News UK. The responsibilities I was given included: • Sorting returns and sending them back to PR's using Fashion Monitor• Writing micro-trend columns and sourcing high-res images from relevant brands• Communicating with PR's and brands on a daily basis• Keeping the fashion cupboard tidy and presentable• Assisting on photoshoot's and helping to style the models• Producing 'get the look' features

I was able to secure a two week placement in the Next press office in London to help gain a real insight into the PR industry. Assisting with the day-to-day running of a busy fashion press office meant I was able to gain knowledge of PR in a live environment. Duties included dealing with send outs and managing returns, pulling items for shoots and making sure the showroom was always tidy and presentable. I dealt directly with members of the press and worked as part of the press team for both lifestyle and fashion. Whilst working at Next I built upon key skills and knowledge of the fashion industry and learnt a great deal about PR. I also took part in a creative writing course with Next employee’s which was a great opportunity to push my writing skills further. It was a great experience and one that strengthened my interest in PR.

Working at Brides the Show was a really exciting opportunity and one I thoroughly enjoyed. I assisted the marketing and PR team through various tasks, including greeting the public and talking to them about the show. I had to make sure I was fully aware of all aspects and could represent SME in a professional and competent way. I was extremely flexible and showed a strong reliability when asked to cover various other jobs at any time. I liaised with the public and members of the team to make sure all visitors had the best possible experience, going out of my way to ensure all my tasks were completed on time and to the best of my ability. Through my role, I was able to understand what it takes to run and implement a popular event and aid the team in making it a success. Brides the Show was also a great creative event and so I was able to build upon numerous skills throughout the event including fashion writing, networking and communication, PR, marketing and events management.

I was over the moon to win the London Fashion Weekend Blogger competition after sending in my entry on my favourite designer Mary Katrantzou. I spent four days at the event working with the press team to support their social media through my Blog, Instagram, Facebook and Twitter. I was able to use my fashion writing skills and love for the industry to really understand and make the most of my experience, gaining invaluable skills in the process.I was proactive and took initiative in finding brands I thought were particularly unique and pushed important content through social media channels. I made contacts and built on my networking and communication skills aswell as learning behind the scenes and what it takes to run London Fashion Weekend. I also made sure I kept my readers engaged and informed on other aspects I thought were important, such as talks from experts in the Live and Luxe Lounge, reporting on the Trend and Catwalk shows and finding street style images to visualise London Fashion Weekend online.I gave an informative, professional and knowledgable outline of each day to my followers and people who wanted to keep up to date with what was going on. It was an amazing experience and one that has opened my eyes to the world of PR and event planning. I really enjoyed getting involved with every aspect of my role and I was able to work as part of the press team and individually to successfully complete my experience.