Jesse Barrett Email & Phone Number

Alpharetta, Georgia, United States

• Led the development of full-funnel marketing strategies to support the growth of the broker and accountant partner channels
• Managed the annual marketing budget and content calendars consisting of audience research, messaging development, paid media, website updates, webinars, events, newsletters, email campaigns, and collateral development
• Identified and launched new awareness and conversion tactics, including the channel's first quarterly newsletter and an awareness campaign in key markets with paid media ads, publication placements, direct mail and.
• Hosted numerous virtual and in-person experiential events and supported the planning and execution of the annual broker national conference
• Supported the day-to-day marketing needs of our partners, including ad-hoc collateral development and presentation creation

Atlanta, Georgia, United States

• Planned and executed integrated marketing strategies to generate interest, grow revenue and produce tangible results by inspiring qualified prospects to open schools in target markets
• Led the marketing team and agency partners in identifying target audiences, establishing key messaging and developing content strategies
• Collaborated with the Digital, PR and Creative channel teams to build and launch prospecting and remarketing paid social and search campaigns, organic social initiatives, secure earned media opportunities and develop.
• Established project timelines, key performance indicators (KPI) and analytics reporting to continuously measure the effectiveness of the plan and recommend optimizations based on key insights from the data
• Regularly presented budget updates, campaign progress/results and recommendations to C-Suite executives, including the CEO and President of the company
• Served as a representative for the LGBTQIA+ community on both the Primrose Culture Committee and DE&I Council – dedicated to establishing a better working environment for marginalized groups and working to ensure the.

Atlanta Metropolitan Area

• Managed the brand’s website, social platforms, Google Analytics accounts, digital analytics and reporting, as well as executed the brand’s digital content, SEO, and e-commerce activities
• Led a team of two internal associates and agency groups to deploy the website, SEO and creative development needs of the system-wide marketing plans
• Served as the subject matter expert for franchisees with digital marketing requests/needs including community management, social platform setup and training, and local web page setup
• Trained the internal marketing team on digital marketing best practices, implemented new processes to increase efficiencies across the organization and worked with Facebook, Google and Yext representatives to.

Atlanta, Georgia

• Led development and deployment of integrated marketing plans for two major business segments focused on growth and expansion of the brand
• Determined target audiences, target geographies and recommended the most effective media mix to reach those audiences for the Franchise and Real Estate business segments
• Collaborated with channel leads and agency groups to ensure detailed channel efforts (website, SEO, paid search, paid social, public relations, creative and trade shows) work cohesively and have established KPIs
• Maintained and established KPI and analytics reporting for the business segments to measure overall plan effectiveness and recommended optimizations as needed
• Ensured all marketing campaigns, efforts and assets followed established key messaging
• Co-led a group of internal marketing partners and three agency groups to redesign, redevelop and relaunch the School Development website to a configurable platform. The project consisted of a complete overhaul of.

Atlanta, Georgia, United States

• Launched the first-ever integrated marketing plan targeting real estate acquisition with the objective to drive qualified sites, which was producing an average of 4 to 5 qualified sites monthly, exceeding our target.
• Collaborated with agency groups to develop key messaging pillars for the Franchise Sales and Real Estate business segments, resulting in cohesive messaging across all marketing channels.
• Identified the need for and oversaw the creation of the first business KPI dashboards populated in Tableau, which displayed real-time data pulled from both the social platforms and the CRM for a comprehensive view of.

Atlanta, Georgia, United States

• Served as the Marketing SME to the Franchise Sales team, providing recommendations to strengthen their pipeline of prospective franchisees and supporting day-to-day needs
• Supported national and regional trade shows/expos, including IFE, Franchise Expo, and MUFC
• Collaborated with the Brand Marketing team and agencies in creating content for earned media, paid media, and organic social
• Developed and built automated emails for prospecting, remarketing, and nurturing campaigns in MailChimp and FranConnect
• Oversaw the KPI reporting/analytics within FB Business Manager, LI Campaign Manager, Google Analytics, and Tableau

Woodstock, GA

• Planned and proposed a one-year marketing plan focused on repositioning the brand, which included updated messaging, content strategy, asset library and logo development geared for a new target audience
• Worked with a limited budget and creatively utilized organic social channels, website and local networks to launch marketing initiatives
• Launched refreshed content and creative concepts through Facebook, Instagram and YouTube, which resulted in a 147% growth in reach and 62% growth in engagement
• Executed SEO efforts including refreshed website copy and content as well as Google maps account creation, which resulted in a 24% increase in organic search, 91% increase in directions requests from Google Maps and.
• Monitored analytics platforms within social channels and Google Analytics to assess rebranding effectiveness and make optimizations as needed
• Established an internship program with Kennesaw State University to allow more students the opportunity of a robust internship that also benefitted the business

Dawsonville, GA

• Trained and managed a staff of 15-20 employees in store standards and operations, best practices on the register, loss prevention, and customer service
• Crafted floor maps and plans for visual merchandising resets that required approval from the district manager before execution
• Led the execution of the resets by guiding and overseeing the team to ensure correct and timely completion
• Visited other stores in the district to help with the execution of their store resets per the request of the district manager
• Trained and developed associates’ skills and store knowledge which resulted in several promotions from within the team