Jesse Bradley Email & Phone Number

Rochester, Minnesota, United States

• Develop public speaking strategy, coordinate events and develop talking points• Develop and implement media, communications and public relations strategies• Assist in the coordination of leadership communications• Content development for intranet

Bismarck, Nd

Media Relations• Provide counsel on tactics and strategy related to North Dakota’s economy, energy development, unmanned aircraft systems and business expansions • Develop and implement media, communications and public relations strategies• Collaborated with Governor’s staff on speeches, talking points and editorials• Develop public speaking strategy, coordinate events and develop talking points• Write press releases, articles, marketing collateral, backgrounders, web copy and newsletter articles• Point person for media calls

• Served as media consultant for the Williston Basin Petroleum Conference • Worked cooperatively with the council in organizing media relations strategies for the event• Managed all news release development and distribution related to the conference• Managed all news conferences and speaker interviews during the event

Rochester, Minnesota Area

International Media Relations• Develop patient stories• Develop news releases and background information for targeted research stories• Serve as consultant with Media Relations Team for international media activities• Point person for international press calls Canada, UK, Mexico and Middle East • Represent Mayo Clinic in media industry trade shows and events internationally (primarily Canada)• Review and monitor database of international clipsSyndicated Programming – Television and Radio• Served as Affiliate Relations Director for internationally syndicated television feed Medical Edge from Mayo Clinic — a weekly medical news package for television newscasts which airs in 131 television markets in U.S. and in 11 countries. • Served as Affiliate Relations Director for internationally syndicated radio feed Medical Edge from Mayo Clinic - a daily medical news package for radio station which airs on 120 radio stations in U.S. and in four countries. • Worked with oversight committees and medical staff to ensure program support• Represented syndications before internal audiences and committees as appropriate• Managed vendor relationships and related expenses• Managed relations, satisfaction and agreements with media outlets• Represented Mayo Clinic in media industry trade shows and events• Managed web content and video archivesSyndicated Programming – In-Flight• Served as Affiliate Relations Director for Mayo Clinic’s In-Flight programming• Managed vendor relationships and related expenses• Managed relations, satisfaction and agreements with distribution companies• Represented Mayo Clinic at in-flight industry trade shows and events• Devised and implemented meaningful and accurate program metrics• Monitored landscape for new opportunities• Development of web content and segment archives

Rochester, Minnesota Area

Media relations• Served as primary spokesperson for national and international news media interviews• Worked daily with top-tier national and international news organizations, including CNN, NBC, CBS, ABC, The Associated Press and Reuters• Developed and managed strategies for release of information for high-profile patients• Coordinated live on-air interviews with national news organizations, including NBC’s Today show, CBS This Morning, ABC’s Good Morning America and CNN’s Larry King Live• Implemented Mayo Clinic’s media relations measurement project, an effort to measure national media relations efforts by tracking regional, national and international news media coverage• Managed in-house and freelance communications resources (e.g., designers, photographers and video communications)• Developed relationships with key healthcare journalists across the country through regular face-to-face visits, phone calls and electronic communication Marketing communications• Assisted in developing media relations and marketing communications strategies for Mayo Clinic web activities• Developed media relations plan to market Mayo Clinic Family Health Book• Developed media relations plan to market Mayo Clinic Family Heart BookInternet development• Implemented media relations and marketing communications strategies for Mayo Clinic.com (www.mayoclinic.com) — Mayo Clinic’s award-winning health information Web site that averages more than 1 million visits per month• Developed and implemented Mayo Clinic’s journalist Web site (http://www.mayoclinic.org/news/) • Implemented live television news conferences and video news releases on Mayo Clinic’s journalist Web site • Developed and implemented Mayo Clinic’s journalist e-mail, which is designed to update media about news and eventsDevelopment• Worked cooperatively with development department in organizing media relations strategies for Mayo Clinic’s benefactor activities

Grand Forks, North Dakota Area

Story development• Produced two to three stories each week for daily newspaper (circulation: 37,000)• Worked with sports staff in story development

Grand Forks, North Dakota Area

Media relations • Served as the hometown news release coordinator — wrote news releases for student-athletes to raise awareness of athletic programs in area communities• Participated in the development of news conferences and organized interviews for mediaMarketing communications• Participated in the development of media guide packages and game programs