Business owners need to be utilizing video to help grow their business in 2024! 🎥Speaking to business owners across Canada, the majority agree with this sentiment, however most still don’t take the leap into the world of video. 🌎Now why is that? From my experience there are three core reasons as to why this is…..✅ They simply don’t know where to start✅ They don’t have the resources to go ahead and start creating videos themselves✅ They don’t know what type of videos they should be creating for their businessTo address these pain points myself and my team at REAL Collective created a strategic video road map called the Video Magnet Triangle. 🗺️At its core our Video Magnet Triangle is a road map that arms the modern enterprise business with a clear start and end point, giving them a defined path forward into the uncharted territory of video. Our strategic video road map consists of three distinct steps or “edges” as we like to call them. 🔺Edge #1 - The Value Proposition Video When we talk about a foundational video for your business, the value proposition video is it. The main purpose of this video is to speak directly to your ideal customers needs and pain points, all the while highlighting the value your business brings to the table.🔺Edge #2 - Customer Success Stories There is nothing better than a happy customer who has had a transformative experience with your product or service. Leverage our customer success stories to help highlight your product or service solving a real life problem for your customers. 🔺Edge #3 - Animated Explainers Traditionally, animated explainers have been used to convey complex information in a simple and concise way. With our Video Magnet Triangle why not use them as a tool to help streamline your customer onboarding experience? You can’t build a house without a strong foundation that will stand the test of time. 🏠We like to think of video in the same way. Create the foundation first and once you have the foundation you can spruce things up until your heart's content. For more information on our Video Magnet Triangle and how it can potentially help your business click the “VIDEO MADE EASY” button at the top of my profile. 👆🏻If you’d like to see an example of our Video Magnet Triangle in action, you can find a case study under the Featured section in my profile. 💼If you’d like to speak to me directly, feel free to send me a DM. 💬Thank you and I look forward to connecting with you soon!