As the Chief Operating Officer at Lunar Solar Group, I oversee the operational excellence and strategic growth initiatives of a globally recognized growth consultancy, technology studio, and full-service digital marketing agency. I am dedicated to driving transformational growth for our clients by leveraging proprietary technology, innovative strategies, and flawless channel execution.

Executive Marketing Consulting for Digital Marketing Agencies and DTC BrandsDeBear Direct is an executive marketing consulting firm, specializing in tailored solutions for digital marketing agencies and DTC brands. DeBear Direct also boasts an extensive network of resources, including access to top digital performance marketers, strategic partnerships, talent recruitment, and membership in prominent DTC and founder communities.Agency ServicesSpecializing in providing tailored solutions to improve your agency's service offerings and client experience. My unique approach is centered around the following key areas:* Client Experience Enhancement* Role Optimization* Critical Staffing Solutions* Product Differentiation* Operational Excellence* Client Relationship LongevityDTC Brand Services (Fractional CMO)Acting as a Fractional CMO, I provide senior marketing leadership to build or lead your company’s marketing function. I work directly with your executive leadership team to unplug the growth engine of your brand by providing expert guidance and services on:* Comprehensive Marketing Strategy* Operational Efficiency* Role Optimization & Staffing Solutions* Creative Collaboration & Messaging* Access to Extensive Strategic Partnership NetworkAt DeBear Direct, our mission is to empower businesses to reach their full potential, delivering exceptional results through strategic insights and unwavering dedication to client success.

As the CS lead at MuteSix, I was instrumental in driving client success and fostering business growth within the organization.Built and managed the Client Success department from the ground up, growing the team from 1 to 32 staff members. The department comprised three key teams: Client Success, Project Management, and Reporting.Successfully oversaw more than $4B in revenue for DTC brands.Held my role during MuteSix's acquisition by Dentsu in 2019 as a critical team member and organizational leader.Reported directly to the co-founders (CEO and COO) and collaborated closely with the CRO and Head of Business Development.Developed and implemented operational processes, including:-New client onboarding-Client collateral creation-Marketing strategies-Quarterly business reviewsSpearheaded initiatives in:-Client communication-Strategic client growth (upselling)-Course correction-Contract negotiationsMy tenure at MuteSix enhanced my expertise in team-building, strategy development, and contributing to the expansion of businesses in the dynamic digital landscape.

Nestlé Skin Health acquired a majority stake in Proactiv to form The Proactiv Company, focused on the global acne market. The venture will unite Nestlé Skin Health’s science-based innovation and expertise in skin health with Guthy|Renker’s consumer insights and digital expertise under the Proactiv brand, the world’s leading non-prescription acne brand.Director of Marketing for the Digital Acquisition team, responsible for sales growth and development of the Proactiv brand and it's various products. I oversee a team of 3 talented marketers, executing strategies to increase traffic, sales, and revenue through digital advertising mediums. My team is responsible for the majority of digital marketing budget, executing campaigns across Paid Social, Digital Video, Native/Content, Programmatic Display, and partnerships with major media companies. I am personally responsible for approx. $20M in yearly ad spend.I work closely with both our Brand and Leadership teams to dictate overall business strategy, including product launches and testing, celebrity talent, media partnerships, and marketing strategy.I earned my stripes at Guthy-Renker and Proactiv by being an aggressive and strategic business mind who keeps laser focus on the challenges in front of me, particularly sales growth. I established myself in a leadership role early on and was responsible for launching our entire YouTube business in my first year, growing our spend in digital video from 6 figures, to $5M in 12 months, and presenting incremental sales reporting along with qualitative measurement results to C-level management. Direct report to the SVP of Digital Acquisition, who has ingrained in me the importance of coaching and growing talent, and putting those underneath me in the best possible position to succeed.*Promoted from Senior Manager to Director in February 2017

In 2016, Guthy-Renker split in to 3 separate businesses, making up GR core brands, OceanX, and The Proactiv Company (Division of Nestle Skin Health).

Digital acquisition manager overseeing online video and native advertising campaigns. I oversaw both of these emerging channels from the ground up as part of a new digital marketing regime challenged with growing the online footprint of Guthy-Renker's top beauty brands (Proactiv, Wen, Meaningful Beauty, etc). I oversee and optimize media buys with approx. $300k monthly budgets.Launched native advertising campaign with assistance from partnering agency. We purchase ads through Outbrain, Taboola, and Facebook driving traffic to in-house produced advertorials with the goal of driving sales.Re-introduced online video to the Proactiv media mix in the form of pre-roll video ads and YouTube in-display (paid search) advertisements. Worked closely with YouTube team to develop a new reporting structure in order to asses fractional CPA by looking at all touch-points in the user's path to conversion. My efforts in this channel have sparked Google to use Guthy-Renker as a Direct Response case-study, featured in the 2015 YouTube for Performance Forum in San Francisco.Direct report to the SVP of Digital Acquisition.

Define and manage the implementation of cloud-based analysis software for Paramount Pictures and Comcast Entertainment Group (E!, G4, and Esquire networks)Point person to the clients throughout their relationship with MediaMorph, managing software implementation and process of on-boarding new customers to the clients’ reporting interfaceCoordinating client services through both operations teams and engineering teams based in NYResponsible for status updates, tracking project timelines, and assuring deadlines are met on time

Digital advertising for Lot18.Handling all display campaigns with partners such as AOL, Yahoo, MSN, and Pandora; Partnership campaigns with American Express and Snooth; Paid Search campaigns through Google and Bing.While I started out managing lead-gen campaigns for our flash sale business, I played an integral role in developing the customer acquisition strategies with our new business venture: Tasting Room- a unique subscription based wine club that is personalized to the individual.My efforts marketing Tasting Room involved day to day management of major display and affiliate partners as well as aggressive creative and landing page optimization. I also worked on direct mail and print campaigns for Lot18's Cellar Selections wine club.

Online marketing (search, display, email, affiliate) for premiere membership-based credit products. We own and market FreeScore, IdentityHawk, DebtPlan, and others.My duties include:-Client Management-Sales Reporting-Creative Strategy-Brand Development-Traffic Growth-Sales Optimization