Jesse Farmer

Jesse Farmer Email and Phone Number

Content Strategy | Digital Asset Management | Creative Operations | Program Management | Taxonomy | Leadership @ Consumer Cellular, Inc.
portland, oregon, united states
Jesse Farmer's Location
Portland, Oregon, United States, United States
Jesse Farmer's Contact Details

Jesse Farmer personal email

n/a
About Jesse Farmer

Media obsessed content strategist and digital asset manager with 20 years experience delivering high value initiatives for industry leading technology and marketing companies. I dig deep to make connections, develop products, identify opportunities, improve processes, foster collaboration and generally get things done.

Jesse Farmer's Current Company Details
Consumer Cellular, Inc.

Consumer Cellular, Inc.

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Content Strategy | Digital Asset Management | Creative Operations | Program Management | Taxonomy | Leadership
portland, oregon, united states
Website:
consumercellular.com
Employees:
712
Jesse Farmer Work Experience Details
  • Consumer Cellular, Inc.
    Marketing Digital Asset Manager
    Consumer Cellular, Inc. Apr 2024 - Present
    Portland, Oregon Metropolitan Area
    Established Adobe Experience Manager asset library and creative archival workflows. Created custom metadata schema smart tags and search rails in AEM for marketing and design teams’ media assets. Scoped DAM system alternatives and provided detailed business case documentation to procurement. Led process and taxonomy transition from AEM to Bynder. Oversaw Bynder administration and rollout. Migrated and tagged creative asset library from Trello.
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  • Erickson Senior Living
    Senior Digital Asset Manager And Taxonomist
    Erickson Senior Living Nov 2023 - Apr 2024
    Developed custom cross-functional taxonomy and metadata schema for creative and broadcast assets. Utilized CatDV to fully organize and tag custom produced video and purchased stock asset libraries.
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  • Opus Agency
    Senior Media Manager
    Opus Agency Feb 2023 - Jun 2023
    United States
    Managed cross-team media production and data strategy programs. Owned Iconik DAM/MAM product development. Implemented and managed new DAM/MAM, asset archival and content sourcing programs. Reduced costs by 66% for E2E video production workflows and storage systems (Iconik.io, Frame.io, Massive.io, Media Shuttle, Rev.com, AWS, Wasabi). Managed all stock media sourcing (Getty, Shutterstock, TurboSquid, Pond5, APM, Extreme Music).Managed E2E project implementation for new media workflow platforms and led related team training with consistent track record of delivering on time and within budget. Created and enforced metadata, tagging, and archival protocols and led related team training programs. Managed DAM/MAM user group access and user intake form process using Airtable. Tracked all user info via Monday.com. Worked with 3rd party development teams to scope and fully implement media tool improvements and integrations.Owned and scoped yearly budgets for media platforms and sources and provided detailed guidance on how to budget each of them for client events.
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  • Opus Agency
    Media Manager
    Opus Agency Feb 2021 - Feb 2023
    Beaverton, Oregon, United States
    Cross-coordinated with technical, production, creative and executive teams to build out company-wide media platform standards and workflows. Scoped team needs, defined users stories and built/presented detailed business cases for new platforms and tools.Defined and enforced stock media licensing practices. Established asset metadata tagging taxonomies and workflows. Acted as primary point of contact for media platform and stock media vendors.Created intake form processes to efficiently onboard users into tools. Tracked all tool usage and provided regular reports to finance for reconciliation.
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  • Expedia Group
    Manager, Content
    Expedia Group 2019 - 2020
    Seattle, Washington, United States
    Managed property content strategy and supply programs. Improved photo coverage for properties, reduced expenses and increased overall revenue. Served as a property media business owner and product liaison.Led cross-business unit proof of concept project to improve media coverage via automated website scraping, resulting in $1M improvement to company revenue.Coordinated with data science teams to develop AI models for image moderation and classification, reducing YoY media review expenditures by $300k. Finalized appropriate recall, precision and F1 metrics. Documented business requirements and oversaw rollout with engineering teams.Defined and iterated property image taxonomy and related content scoring mechanisms.Managed yearly budgets and forecasts for media review tasks.Primary business owner for property media vendors and 3rd party digital asset manager tool. Regularly negotiated lower vendor contract fees.
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  • Expedia Group
    Manager, Lodging Partner Services Content
    Expedia Group 2014 - 2019
    Bellevue, Washington, United States
    Led team of 4 media producers and 1 developer to manage property media standards and classifications, as well as improve daily bulk chain image deliveries.Led effort to integrate major chain media vendors into Expedia’s API, eliminating manual effort for image deliveries, reducing errors and improving overall scalability.Coordinated the implementation of a photo review crowdsourcing program via Amazon’s Mechanical Turk platform for property image review and classification. Reduced need for in-house photo moderation.Led business-side effort to integrate Expedia into Mechanical Turk’s API.Tracked and managed team daily case SLA and AHT metrics via Salesforce.Managed 3rd party chain media vendor relationships.Conducted proof of concept for internally generated property photos program.
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  • Expedia Group
    Lead Media Producer
    Expedia Group 2011 - 2014
    Bellevue, Washington, United States
    Led team of 1 media producer and 1 developer to enable moderation and editing of incoming property photos at scale.Ensured media was properly moderated and corrected as volumes scaled.Scoped and managed various DAM systems for stock and branded media.Tracked and managed team daily SLA and AHT metrics via Salesforce.
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  • Expedia Group
    Media Producer
    Expedia Group 2005 - 2011
    Bellevue, Washington, United States
    Moderated, edited and color corrected incoming property photos to brand standards.Built Photoshop actions and scripts for bulk photo editing.Edited and maintained video loops displayed at company reception.Designed and built Powerpoint presentations for leadership.
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Jesse Farmer Education Details

Frequently Asked Questions about Jesse Farmer

What company does Jesse Farmer work for?

Jesse Farmer works for Consumer Cellular, Inc.

What is Jesse Farmer's role at the current company?

Jesse Farmer's current role is Content Strategy | Digital Asset Management | Creative Operations | Program Management | Taxonomy | Leadership.

What is Jesse Farmer's email address?

Jesse Farmer's email address is je****@****ncy.com

What is Jesse Farmer's direct phone number?

Jesse Farmer's direct phone number is +180832*****

What schools did Jesse Farmer attend?

Jesse Farmer attended The Evergreen State College.

Who are Jesse Farmer's colleagues?

Jesse Farmer's colleagues are Aja Covington, Audra Ciprich, Genalyn Torres, Morris Campbell, Lisa Moody, Steve Laird, Sidnee Lamarr.

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