Editor of King Snow Snowboard Magazine. Printing three 100+ page books annually with a distribution of 60K copies per volume. Manager of ww.kingsnowmag.com and all digital channels (YouTube, Instagram, Facebook, etc.) with an audience of 205K earning 10M impressions annually. I manage a revolving team of 20+ graphic designers, writers, photographers, videographers, and contributing editors.Key accomplishments• Grew key social media audiences by over 800%• Pitched… Show more Editor of King Snow Snowboard Magazine. Printing three 100+ page books annually with a distribution of 60K copies per volume. Manager of ww.kingsnowmag.com and all digital channels (YouTube, Instagram, Facebook, etc.) with an audience of 205K earning 10M impressions annually. I manage a revolving team of 20+ graphic designers, writers, photographers, videographers, and contributing editors.Key accomplishments• Grew key social media audiences by over 800%• Pitched, produced, and delivered content marketing projects connecting video, social media and print for clients: Toyota, The North Face, and Smith Show less

CONTRACTExperiential Marketing Performed as a dynamic and energetic emcee and host at 15-plus world-class action sport events.Clients include: Red Bull, Monster Energy, World Ski & Snowboard Festival, F.I.S. World Cup of Snowboarding

Excelled in an ambitious tech startup team in a fast-paced, results-driven environment. Managed brand guidelines, copywriting / continuity, and email marketing strategy. Delivered content marketing. • Directed brand voice and wrote creative copy for website, online advertising, packaging, press releases and news• Managed email marketing and strategy producing weekly content and sales driven newsletters to 11,000 subscribers averaging a 38% open rate and 17% click rate • Owned… Show more Excelled in an ambitious tech startup team in a fast-paced, results-driven environment. Managed brand guidelines, copywriting / continuity, and email marketing strategy. Delivered content marketing. • Directed brand voice and wrote creative copy for website, online advertising, packaging, press releases and news• Managed email marketing and strategy producing weekly content and sales driven newsletters to 11,000 subscribers averaging a 38% open rate and 17% click rate • Owned the PR and media relationships for action sports, lifestyle and tech media outlets, including writing and distributing press info• Collaborated with social team to create biweekly content marketing rollout plans, maximizing exposure through all digital channels Show less

Clients Include: King Snow (digital content and social media manager), Transworld Snowboarding Magazine (Feature interview, event recaps, video reviews) Nitro Snowboards (catalog copy and editing) Airhole Facemasks (online magazine editor) push.ca (online columnist)

With an authentic brand voice: produced, managed edited and delivered creative content (written, photo, and video) for Snowboard Canada Magazine and digital properties. SBC Media was Canada’s largest action sports publication network.• Cultivated and managed a team of 30-plus contributing photographers, writers and videographers, directing content while driving deadlines, schedules and budgets• Managed and produced content for digital channels including snowboardcanada.com with… Show more With an authentic brand voice: produced, managed edited and delivered creative content (written, photo, and video) for Snowboard Canada Magazine and digital properties. SBC Media was Canada’s largest action sports publication network.• Cultivated and managed a team of 30-plus contributing photographers, writers and videographers, directing content while driving deadlines, schedules and budgets• Managed and produced content for digital channels including snowboardcanada.com with 120,000 unique monthly visits and a social media following of 135,000• Project manager and leader for special projects (i.e feature videos, promotional contests and product testing) • Collaborated with art director to influence the look and feel of editorial and promotions Show less

Heavily rooted in skateboarding, C1RCA Footwear and Apparel was a leader and coveted brand. • Recruited and managed 25-plus athletes, artists and culture representatives.• Spearheaded key marketing and and event experiences including: product placement through media outlets, digital contents with media partners, retail product launches, promotional parties, and trade show planning and realization• Negotiated and executed advertising contracts for print and online media, kept… Show more Heavily rooted in skateboarding, C1RCA Footwear and Apparel was a leader and coveted brand. • Recruited and managed 25-plus athletes, artists and culture representatives.• Spearheaded key marketing and and event experiences including: product placement through media outlets, digital contents with media partners, retail product launches, promotional parties, and trade show planning and realization• Negotiated and executed advertising contracts for print and online media, kept yearly budgets on target with marketing goalsequipped national sales representatives with custom branding and in-store promotional support Show less

As a member of the editorial team at Push.ca (Canada's largest online source for action sport news) I created engaging original content centred around artists, athletes, and industry personalities. Researched, fact-checked, and communicated digital stories for action sport enthusiasts.

Focused on skateboarding, snowboarding and surf culture brands, I worked with 80-plus sales agency and distributor accounts nationally as the sales and marketing point. • Developed strong reputation for exceeding sales goals and managing deadlines
• Organized numerous sales contests and marketing events to grow sales within key accounts
• Led bi-annual product knowledge sales clinics nationally for buyers and vendor staff