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Grew user acquisition and ad monetization of enterprise level advertisers and publishers across gaming and non-gaming apps. Hit and exceeded almost all quarterly targets.Managed over a dozen different advertisers and publishers across the globe, garnering a minimum spend or payout of 7-8 figures annually per account. Accounts were located in North America, Europe, South America, Australia.Leveraged data to manage and optimize UA campaigns, recommend supply side waterfall optimizations and new ad placement improvements. Highly analytical role requiring deep evaluation of data each day to service client needs.Built deep relationships with all app developer partners leaving each account in a better place than it was previously. Many accounts said I was 'the best account manager they had ever had.'Interacted cross functionally with product, sales, marketing and legal teams internally to address clients’ needs and help them grow their business. All done in a virtual 'work from home' environment.

Leadership role where I contributed to the vision and strategy of EA's ad monetization business while responsible for managing and successfully growing annual ad business of $50MM+ by a minimum of 10% each year.Managed global team of ad producers that influenced product roadmaps and ad strategy for all of EA’s titles to ensure diverse needs of studio partners, advertisers, players and our revenue line was exceeded by 15% annually.Owned advertising and partnership strategy for some of the largest franchises (over 1 billion lifetime downloads and installs across these franchises) and tech partners in gaming.Brands included: -Mobile: Madden, NBA, FIFA, Need for Speed, Real Racing, The Sims FreePlay, Sims Mobile, SimCity BuildIt, Minions, Secret Life of Pets, Tetris, Plants vs. Zombies, Peggle, Scrabble-Console/HD: Madden, NBA, NHL, UFC, Need for Speed, The Sims-Partnerships: Developed partner relationships with key ad tech clients Google, Facebook, Unity, Vungle, AppLovin, AdColony

Managed and helped to sell advertising and co-marketing deals to some of the largest advertisers in the world including Coca-Cola, Pepsi, Gatorade, FritoLay, Ford, Honda, Toyota, Nissan, P&G, AT&T, Sprint, T-Mobile, State Farm, Progressive Insurance, McDonalds, Unilever, Nike, Adidas, Axe, Slim Jim. Owned studio relationships as strategic lead for advertising across EA Mobile and Console products and Publishing teams, covering multiple studios and industry-leading IP (The Sims FreePlay, The Sims 4, Battlefield 4, Battlefield Hardline, NFS: Most Wanted, Real Racing 3, Hasbro). Educated and evangelized studios on the merits of in-game advertising and co-marketing partnerships. Project managed ad tech implementation and execution of custom programs. Cross-functionally managed updates and opportunities with EA's Media Sales, Insights, Ad Operations, Legal and Business Operations teams, keeping them abreast of all studio changes and ad products.Sold internal development teams in North America and EMEA on the value of implementing ad tech solutions (including Google DFP, Facebook Supersonic) into their titles with 10% to 25% increase in total revenue as a result. Analyzed data to identify opportunities for growth and improvements to the advertising products. Productized and rolled-out advertiser solutions to greater sales team and managed execution of programs. Created five ad businesses that generated over $4MM annually, with some earning over $7MM a year, and more than a dozen other $1MM annual businesses.

Sole lead contact for EA’s advertising business with sports leagues and their respected player associations, including but not limited to the NFL, NBA, NCAA, PGA, NHL, Tiger Woods.Ran quarterly business reviews with each league, ad hoc updates and negotiated advertising business terms, growing our digital ad business over $2M annually through improved licensing restrictions and campaign approvals.Built new relationships within the professional leagues to align our sales teams closer for knowledge sharing and sales growth, resulting in record setting revenue for all of our sports titles on Xbox and Playstation.Managed relationships with 3rd parties including Virgin Gaming, PrizeLogic to identify mutually beneficial opportunities for revenue growth and successful partnerships.

Collaborated with the global sales team to align their clients' advertising needs with EA's product solutions. Ideated solutions across portfolio of mobile, social, online and console titles that led to over $100MM in ad deals.Built custom presentations for client sales pitches to tell the proper story of how an advertiser could fit into one of our games, close rate of over 30%.Worked closely with insights team to measure custom programs, monitoring and ensuring they met the business objectives of our clients.

Sold and managed over two dozen in-game deals (East and Midwest regions). Designed and ideated solutions, client pitches and sales, and execution between advertisers and studios. Revenue increased 230% YoY. Involved in sale and execution of $10MM+ Dr Pepper program; at the time the largest revenue-based partnership with one advertiser in gaming history.Other notable campaigns were produced for Progressive, Coca-Cola, Frito Lay, Toyota, T-Mobile.

Served as the core support role for EA's in-game advertising sales team.Generated new leads, prospected, created collateral for sales meetings, pitched and closed multiple hard coded in-game advertising deals ranging from $100k to $500k.Collaborated with 9 game teams to ideate and execute programs (FIFA, Madden, NBA Live, NCAA Football & Basketball, Tiger Woods Golf, NASCAR, Need for Speed, The Sims) and interfaced directly with our dynamic in-game advertising partners (Massive and IGA) key advertising agencies (Publicis, Ogilvy, WPP, Wieden + Kennedy) and strategic brands (Coca-Cola, Nike, T-Mobile, Sprint, Gatorade, Progressive Insurance).