Leading a next-gen brand studio that lives at the heart of culture.

CLIENT WORK: IMAX, T-Mobile, Hulu, Rakuten, Ajinomoto, AAA, Dodge, Ford Motor Company, Kraft, Angi, NAACPWorking with select clients in the areas of content, media, web3, digital transformation, gaming and entertainment providing a blend of creative, strategy and technical direction.

Working with the strategy and innovation team to explore new ways to reach and engage fans across genres, mediums and devices.

Providing creative leadership for both the publishing and agency arms of Upworthy/Good. Concepted and pitched and executed unique engagements for brand partners that helped build sequential sales growth for the company and its partners through strategic campaign work that outperformed traditional ad buys. Engagements included Universal Pictures, Fox Television, Dole Foods, P&G, United Nations, Dicks Sporting Goods and Legendary Entertainment.

Worked with a global food manufacturer to reposition US-based grocery brands

Lead the positioning and branding efforts of a cross-studio innovation program and contributed to content innovation and immersive storytelling practices in partnership with Accenture and Verizon.

CLIENTS: Amgen, Carrabba's Italian Grill, AAA, KahlúaAt RSR, I helped lead the successful transition of current agency clients to the new parent company while adding several new clients to the roster. Day-to-day, I led and grew the strategic and creative practice for the new west coast office.

Launched in partnership with the '08 White House and criminal justice reform organizations, Justice For us is a new criminal justice platform focused on creative a new national narrative around the issues in our criminal justice system by developing empathy-generating experiences with goal of driving local action.

CLIENTS: Lincoln Motor Company, 20th Century Fox, Verizon, Athleta, Kahlua, Comcast, Old NavySew was an award-winning creative agency based in Los Angeles where I established and led the creative and digital teams for 4 years. The leadership team was acquired by Ready Set Rocket in early 2018.

Led brand creative and digital for this unique partnership with Pernod Ricard to launch a vodka distillery in L.A.'s Arts District.

CLIENTS: Ford Motor Company, AAA, GAP, HID GlobalHandsome Panda was a digital agency known for the creation of engaging and performant digital, social and mobile applications on behalf of its brand and agency partners. The company and its team joined Sew, an LA based creative agency in 2014.

CLIENTS: Mars, Skittles, Capitol One, Taco Bell, Formula Drift