I help software startups in emerging technical niches reach the customers who need them.An emerging technical niche is a sector such as biotech where the needs and opportunities related to data/AI are changing faster than stakeholders can keep up. Teams don't understand these new problems, or even have words for them. So they don't know where to look for solutions.In this context, it isn't enough to build a better mousetrap. Software startups need to help their target customers understand the underlying mechanics of their problems, before they can provide a solution.Through my company Merelogic, I help startups in these emerging technical niches with content marketing, positioning and go-to-market strategy, tuned to these rapidly changing sectors.