• Responsible for mature product lines focused on providing blast design and reporting in North America; overseeing regulatory requirements for Canada and the USA, ensuring compliance with government regulations.• Defined and implemented supportive processes, empowered and coached team leaders in best practices, fostered a culture of continuous improvement and collaboration across teams, all geared towards perfect alignment with the overarching company strategy.• Championed data-driven metrics, leading discussions to define what success is, knowledge sharing presentations introducing OKRs and key metrics to track overall product success.• Curated and collaborated with cross-functional teams for global market research and customer segmentation in a comprehensive analysis to define strategic direction of digital products and identify market gaps.• Built competitive products analysis to extend market share in Australia and create competitive advantage in emerging markets. • Sponsored customer centric product development, shifting UX/UI team members so they are included in customer interviews/ testing/ discovery, aligning business objectives with UX and tracking related KPIs that are focused on valuable outcomes instead of outputs. • Engaged directly with users/ partners, meeting at on-site operations or remotely, developing strong relationships, deepening team understanding of the industry and user behaviors for the platform, aligning software solutions that produce meaningful value to the market.• Actively collaborated with engineering to facilitate a deep understanding and transparency of customer needs for technical solutions, ensuring quality deliveries.

• Owned product and operations, driving vision, strategy, and process; conception to launch. • Instituted close collaboration for cross-functional teams, ensuring transparency for UX, technical feasibility and GTM strategy; utilizing KPIs that rolled up to our company goals in bi-weekly sessions.• Scaled and led teams through growth/funding stages, remotely and in-person, building/ defining/ documenting processes that promoted team success and drove efficiency. • Responsible for allocation of budget between internal and external costs (AWS/CRM/etc), staffing and development costs to optimize throughput. • Partnered with design to derive meaningful insights for improvements to ensure a customer-centric attitude, acquiring feedback by leading focus groups/ beta/ customer interviews and testing.• Established and managed customer support dept., built processes, training, and customer service guides, responsible for staffing and managing, and budgets.

• Owned, developed, and implemented the operational processes for managing and organizing Outreach project, aligning and supporting business interests and goals. • Oversaw entire program and crafted experiences to support successful member journeys.• Constructed project planning with roadmap, outline of milestones, coordination of members, communication with partners, and engagement tracking, reporting directly to executive team.• Generated analysis and tracked metrics to over 80% success rate through the program.• Created and maintained market research, materials, and media.

• Drove, coached and implemented Agile adoption and methodologies company wide.• Defined product strategy and developed operational tactics to support our small team; focused on efficiencies to improve time-to-market, bottlenecks in development, automation of QA, etc. • Owned and delivered synchronous SaaS projects: CMS overhaul, Listing App with on-site photo studio and shipping management system, integration with Magento for e-comm website, Variable Discount (AI) project, and Inventory Management project requiring novel software. • Worked directly with customers understanding their needs; building internal process and physical infrastructure to go with the software solutions.• Analyzed business plan, identified risks and opportunities, and tracked performance following implementation of changes to a 9% increase in overall IT efficiency and reduction in costs.• Managed quality assurance program including on site evaluations, internal audits and customer surveys