• Team leader overseeing strategic email, SMS and push initiatives while managing budgets, developing channel roadmaps and collaborating with technology teams to bolster existing and create new marketing products • Thought leader in determining CRM programming and testing strategy for ad-hoc and automated campaigns that flows through to overseeing operational execution and analyzing ROI to optimize marketing communications• Subject matter expert in regards to implementing large scale projects and initiatives within backend technology systems for outbound marketing channels • Manage budget, personnel, processes for all marketing vendors (Salesforce Marketing Cloud, Vibes, Adobe, Upland/Localytics)• Responsible for revenue, execution and engagement of 30+ Email, 10-20 SMS and 20+ Push campaigns per month

• Focused on CRM and analytics to determine customer segmentation and personalization across channels • Endeavored to create efficiencies that maintain consistency, timeliness and accuracy of all campaigns • Implemented customer level recommendations in weekly Friday email campaign by partnering with the CRM team to refine a recommendations algorithm and developing a process to dynamically populate titles within a custom email template • Oversaw the successful deployment of email journeys to reactive lapsed customers as well as educate existing and new customers of Redbox offerings to generate a higher frequency of conversions • Refined quarterly SMS based multichannel promotion that generates $1.9MM/quarter

- Developed/executed/optimized top performing marketing initiatives including transaction and promotional email campaigns, weekly SMS/Push broadcasts- Managed all cross-channel marketing campaigns- Increased App downloads, text club membership and email list counts by implementing cross channel customer acquisition initiatives- Established cross-business marketing for all LOB within the company - Bolstered CRM by implementing a personalization platform within email campaigns to deliver the right message to the right person at the right time - Increased customer engagement by developing behavior based online, mobile and reactivation journeys - Boosted SMS offer campaign redemption rates by developing and implementing digital wallet functionality

-Perform weekly analysis and utilize the data to identify top affiliate performers and incremental opportunities for affiliates (i.e. propose revenue increase tests, communicate category specific promos to affiliates with corresponding sales data)-Facilitate meetings with Analytics team to understand margin and LTV on paid search and affiliate marketing channels-Participate in weekly affiliate calls to build relationships with top affiliates and therefore increase presence on their site for key promotions and revenue-Coordinate promotions with merchants, compile and send to affiliate, retargeting and search marketing vendors as well as lead weekly discussion on promotions and events-Maintain budget, process invoices as well as work with the representative at the Google Affiliate Network to secure the most lucrative paid placements, secure bonus placements-Coordinate category and promo specific banner creative with Designers to maintain consistency and provide the best possible customer experience across all marketing channels-Analyze sitelink report data to determine the best performing links and communicate weekly promotions for use as sitelinks for officemax.com and reliable.com to Rosetta -Manage additions and edits to local store listings between OfficeMax and Rosetta-Quality check paid search sitelinks, paid search ad copy and internal website promotions and products-Perform all testing on behalf of Online Marketing for IT before and after code releases-Regulate the planning, development and execution of OfficeMax.com email marketing programs, including brand messaging, segmented & triggered campaigns

-Produced advertisements in Photoshop for Hurricane and Diamond Tour Golf’s weekly mass email campaigns-Supported the website development department with creative input and sample advertisements, banners, and logos for the Hurricane Golf homepage-Operated Diamond Tour and Hurricane Golf’s eBay stores by managing inventory, creating product listings, researching related products, and providing customer support-Maintained Hurricane Golf’s social media pages on Facebook and Twitter by creating daily posts and advertisements that generated discussion and expanded customer base-Gathered basic knowledge of pay-per-click campaigns and paid search marketing through review of weekly reports as well as discussion during quarterly review meetings with search marketing agency Resolution Media

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