Jesse Rodriguez Email & Phone Number

Dallas–Fort Worth Metroplex, Texas, United States

Dallas-Fort Worth Metroplex

Led the development and execution of the regional chain strategy. Designed systems and processes to help enhance multi-outlet retailers’ revenue, and enhance the shopper’s retail experience.• Doubled annual sales trends compared to the market.• Secured 100% category captainship of assigned regional accounts (15).• Awarded “preferred vendor” status in 2022 and 2023.• Grew average number of items per store threefold.• Increased sales by 10.5%

Dallas-Fort Worth Metroplex

Drove the development and execution of space and assortment strategy for DFWA and Corpus Christi. Led the development and execution of ADC’s space and assortment strategy while making category management core competency companywide. Developed ADC space standards and reset process life cycle. Created space and assortment strategy. Built best-bet process and created model- market blueprints. Led 7-Eleven predictive analytics’ 100-store test, as well as H-E-B test. Assisted in securing category advisor roles at Tom Thumb, El Rio Grande, Fiesta, La Michoacana, Fuel City, Premjee Investments, NTBA, LSBA, Sunbelt, and IBC.• Increased ROI threefold.• Modified team structure and automated steps in reset process to allow an average number of resets per team member to grow fourfold overall.• Added $1.8 million in incremental net sales revenue for 2020, $1.4 million in incremental net sales revenue for 2019, $900,000 in incremental net sales revenue for 2018, and $4.8 million in incremental net sales revenue for 2017.• Executed resets in 2021 (772), 2020 (*394), 2019 (616), 2018 (538), 2017 (376), and 2016 (212).

Dallas-Fort Worth Metroplex

Led growth strategy for the entire Mexican category and supported planning and activation of the entire import business. Designed and developed business plans (i.e., sales, forecasting, distribution, and merchandising), as well as programming and selling tools with brewing partners to drive long-term sustainable growth. Established planning and pricing revenue management best practices. Assisted in developing business plans for the M3 chain and independent team. Created and implemented the ADC’s “Mexican door” program for NTX / STX. Secured incremental media funding for NTX and STX for five consecutive years. Negotiated key special events and venue sponsorships to grow brand awareness, both on site and in off-premise locations (i.e., AAC, Kaboom Town, TMP, MRA, and various M3 special events).• Recognized as best CBBD distributor, HUSA distributor, and Diageo distributor in nation multiple times.• Honored as Star Mark Anthony distributor on separate occasions.• Won the Barton Vision Award. • Named three-time winner of the Diageo Golden Bar Award.• Received Four Red Star Awards.• Ranked No. 1 distributor in the nation at the Gold Network Summit (six awards in one year).• Achieved No. 1 case growth for a Crown distributor over a five-year span.• Cultivated No. 1 case growth for the CCM distributor for four out of six years.• Doubled Modelo Especial business in three years.• Became first distributor in the nation to sell 1 million cases of Dos Equis.• Developed ASA and APA selling tools to grow net average distribution levels in the highest share accounts.

Dallas-Fort Worth Metroplex

Trusted to oversee planning, budgeting, and programming for Mexican portfolio for Dallas / Fort Worth.

Dallas-Fort Worth Metroplex

Created business plans and programs for PAB’s, Canadian, Irish, Chinese, and German brands. Won multiple Diageo Golden Bar Awards. Won Barton Vision Award.

Dallas-Fort Worth Metroplex

Improved and enhanced ADC portfolio brand presence, price positioning, and volume and market share by creating and utilizing total category selling tools. Fostered exceptional new brand rollouts of Red Stripe 24 oz., Twisted 24 oz., Smithwick’s, and Tsingtao Pure Draft, among others. Selected to work with the Diageo category team to share FMB best practices. Drove an integral rollout of the best Diageo national convention. Played a vital role in establishing FMB shelf standards in DFW for Diageo and CCM. Designed “Guinness Toast” and St. Patrick’s Day strategy for 2007. Assisted in addition of new BBC SKUs, resulting in a 37% trend reversal in 2005. Developed ad calendars for key independent chain accounts.

Dallas-Fort Worth Metroplex

Acted as independent category manager for all territory. Led creation and implementation of new shelf schematics for an off-premises channel. Executed 175-plus sets to help the company achieve place as set captain in 93% of account base. Led South Texas reset project to deliver 21 total resets, with company as set captain in 96% of accounts. Achieved first new area success in Duncanville, with company serving as set captains in 98.5% of independent accounts. Developed set templates for future territories. Supported the company in achieving new area dominance in McKinney, Grand Prairie, Carrollton, and Garland. Opened a suite of new markets .

Dallas-Fort Worth Metroplex

Managed 25 weekend merchandising team members. Oversaw scheduling while enacting proper service standards in key off-premises accounts. Created a merchandiser responsibility checklist. Built strong working relationships with employees and key decision-makers at retail.

Dallas-Fort Worth Metroplex

Maintained a grocery route in Dallas, Texas. Managed the largest volume and highest profile account base in the grocery department. Honored as Salesman of the Year in 2002. Achieved highest sales increase for MBCO brands for ten of 12 months in 2002. Named most creative St. Patty’s contest winner across multiple years. Won Albertsons’ state-wide St. Patty’s cross-merchandise display contest. Set record for Red Stripe sales with a plus-62% lift during the 2002 holidays.

Bachelor Of Business Administration (B.B.A.), Marketing

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