Jesse Smeja Email & Phone Number

Patchogue, NY, US

United States

Great Neck, New York, United States

• Specializing in Field, Trade, & Experiential marketing, I execute large scale custom window and wrap programs for clients including but not limited to Bacardi, Jim Beam, Diageo, BABE, Patrón, Tito’s Handmade Vodka, and.
• Primary liaison between internal teams and the client, market managers, suppliers, and distributors (Empire, Southern Glazer’s Wine & Spirits, etc.)
• Manage 300+ bookings and ~35 production jobs simultaneouslyKey project: I successfully coordinated as the touch point for Bacardi’s ambitious three-month/multi-million-dollar/45-market nationwide activation takeover.
• Communicated with Sales Reps from all 45 markets, project managing booking requests and coordinating their successful execution with internal Field, Creative, and Production teams
• Designed trackers with the Bacardi team to monitor nationwide bookings, budget, and spend
• Collaborated with Creative regarding the overall design process, reviewing final mock-ups and proofs, and obtaining final approvals

Hauppauge, New York, United States

• As Marketing Coordinator, I worked with a portfolio of major clients to develop national planograms that enhanced the shopping experience, limited over-/under-inventory, minimized time associated with merchandising.
• Analyzed Excel reports, sales data, and marketing plans to develop strategic design layouts that maximized retail store space, revenue generating opportunities, and shopping convenience
• Strategically incorporated client marketing plans, signage, and advertising into planograms; utilized Space Planning Plus software
• Created detailed schematic reports and communicated with Account Managers and key client contacts to continually refine marketing plans
• Edited images using Adobe (cropping, resizing, color changes, sharpening)

Yaphank, New York, United States

• I serviced a portfolio of 14 grocer and retail accounts with primary responsibility for product merchandising and sales execution. This entailed delivering and setting up promotional items including banners, posters.
• Managed pre-sell routes for the purpose of order taking and execution
• Rotated product and ensured the freshness of stock displays/shelf space
• Identified draft/package features in the On Premise and provided support with proper point of sale
• Maintained a thorough understanding of portfolio, brand, and products

Sydney, Australia

• During this incredible internship, I reported directly to the Marketing Manager and gained valuable insights into marketing and advertising strategy.
• Devised a successful advertising campaign targeting families that significantly increased customer traffic and overall satisfaction
• Collaborated with Graphic Designer on the design and creation of advertising material for use in newspaper ads, posters, and fliers
• Implemented three promotions for the hotel restaurant including happy hour, dinner specials, and parking
• Executed compelling Facebook and corporate website marketing campaigns to publicize promotions
• Developed website content and updated graphics to showcase the hotel’s $1 million renovation