As part of an early-stage, pre-revenue startup I lead a team across sales, business development, and marketing efforts including managing customer & partner relationships, forecasting and reporting pipeline and revenue metrics, and creating alignment around go-to-market motions and details across the executive team and company.In the first few months, I repositioned the company and developed a new strategic narrative that portrayed a 6-7x market value. However, an unexpected move by the board of directors led to the removal of most senior leaders and the entire revenue org. This short-lived experience helped me learn a lot about grit and determination. It also taught me a lot about how to chase something big!

I lead a team of talented marketers to drive sales-ready leads, optimizing our brand and messaging, and partnering with cross-functional teams to support product launches, internal initiatives, and other company priorities.I sit on the Senior Leadership Team, prepare reports for monthly and quarterly Board updates, and lead alignment across all cross-functional GTM. Some highlights from 2023:- 54% pipeline growth YoY from aligning with sales, improving lead-handoff and funnel conversion criteria- 41% increase in demo leads from web optimization and increased traffic- 1,081% more webinar registrations from strategic storytelling and audience identification- Led strategy, content, and messaging for a complete website overhaul- Restructured and optimized HubSpot for enhanced lead scoring and lead routing to improve numbers above- Created a holistic brand and product integration strategy including messaging, competitive analysis, and brand identity

I'm charged with driving integrated demand generation & marketing strategy to deliver qualified leads to sales, currently averaging 125% of target MQL goal and 113% of target opportunity goal against 40% YoY growth targets.I manage and coach 1 direct report with weekly syncs, quarterly alignment and review processes, and ongoing bi-directional feedback and collaboration.Additionally, I lead cross-functional team members for planning, development, and execution of demand generation campaigns including content strategy, communication cadence, channel strategy, digital marketing, lead nurture, and sales enablement materials.Lastly, I oversee regular analysis and reporting on key metrics (MQLs, SQLs, opportunities, and pipeline generated) and campaign metrics (email performance, web conversion, lead conversion, etc.)

I managed customer marketing programs and campaigns. Worked cross-functional with product, ux, engineering and sales to identify the best solution for the customer. Delivered 30% on average higher customer ASP through retention and customer focused programs.I also developed marketing strategies and managed cross-functional teams to optimize lifecycle communications across various stages including onboarding, ongoing engagement, and account renewal.

I led an executive board to be the voice of the MBA students at the University of Oregon. We led initiatives to work with members of the administration and faculty to gather student feedback and concerns, address issues, and provide solutions to problems. We also planned and executed social events and bi-monthly student meetings.

I managed in the day-to-day operations for Wilson's digital marketing and e-commerce efforts. I led initiatives to get products ready for the Fall 2017 launch including ecommerce merchandising, updating product categories, enhancing product descriptions, and sales analysis. I was charged with analyzing SEO and SEM strategy, providing recommendations, and managing onsite content to optimize performance. I also help manage Wilson's database marketing and contact acquisition strategy and programs.

At SolarWinds, I developed, operated, and analyzed quarterly demand generation programs for security and configuration products to 30% year-over-year growth with positive ROI. I also lead cross-functional teams to execute campaign plans including web, SEO, creative, paid search, community, webcasts/events, and email. I took a lead role in multiple projects including an email template testing plan, a contact acquisition nurture program, and a post-event nurture and conversion program.I was required to think and act quickly to find new and innovative ways to drive demand on limited budget and decreased priority for my products. On top of my normal day-to-day, I played a supporting role in major initiatives for other teams to help them execute on their campaign plans.

I was responsible for managing the day-to-day marketing operations of four clients including email newsletters, PPC, SEO, ecommerce, web content development, social media, and data analysis. I started a content marketing campaign that increased client's monthly email newsletter engagement by 15% month-over-month. Additionally, I budgeted client resources and managed two subcontractors work schedules and deliverables.

I managed all digital advertising efforts, including tracking and optimizing a $150K monthly budget. I analyzed ad performance and optimized copy, creative, and targeting to reduce monthly costs by 20%. Additionally, I developed and owned a pre-event forecasting and post-event analysis strategy, included creating two predictive metrics for event performance.

I defined and operated a demand management service suite (including SEO, PPC, newsletter, social media marketing, tracking and reporting, use of subcontractors, etc.) for multiple clients. I also conducted regular website analysis and provided recommendations for optimizing websites.

- Created artwork and flyers to announce programs and events.- Researched corporate wellness programs; assist in developing Utah County wellness program.- Organized and taught community wellness workshop.- Researched and developed comprehensive workplace stairwell campaign.