In my role as the Digital Marketing Director at Valve+Meter Performance Marketing, I lead strategic initiatives for paid media, email, and organic social marketing teams. I manage a team of four coordinators and analysts, ensuring operational efficiency and innovative solutions to drive new ventures. With a focus on financial management, I oversee monthly digital marketing budgets exceeding $450,000 across 35 diverse clients.

As the Paid Media Manager at V+M I lead & managed the paid media team of 1 paid media strategist and 30+ clients across multiple industries. Responsible for the day-to-day management of these clients' paid campaigns across platforms like Google Ads, Bing Ad, Google Local Services, Facebook, and many more. Along with execution and optimizations, I was also responsible for overall paid strategy and direction.

• Oversaw data-driven strategy, planning, execution and real-time optimization of paid media campaigns to deliver results for a portfolio of B2B and Home Services Clients.• Established and executed paid social media strategies across Facebook, Instagram, Linkedin, and Twitter on behalf of our clients.• Monitored and reported on all paid media and site Google Analytics.• Implemented all site and pixel tracking through Google Analytics and Google Tag Manager.

• Oversaw data-driven strategy, planning, execution and real-time optimization of paid media campaigns to deliver results for a portfolio of B2B clients, including TYPAR and Tarkett.• Establish and execute a paid social media strategy across Facebook, Instagram, Linkedin, and Twitter on behalf of our clients.• Negotiate and place all paid traditional media which include trade show sponsorships, trade publication magazine ads, and more.• Monitor and report on all paid media and site Google Analytics.• Implement all site and pixel tracking through Google Analytics and Google Tag Manager.

• Led a team of digital marketing coordinators to strategize and optimize campaigns across various platforms, managing a monthly budget of over $300,000.• Trained new team members in ad platforms and internal processes, ensuring seamless onboarding and knowledge transfer.• Collaborated with cross-functional teams to deliver projects on time and led client communication through various channels.

In my role as an Account Executive at STATWAX, I worked closely with a team to create and optimize digital marketing campaigns across multiple platforms. I collaborated with clients in diverse industries, including Higher Education and e-commerce, to deliver impactful results. Additionally, I was responsible for generating and presenting comprehensive reports to clients on a regular basis.

As the digital marketing specialist, I created, managed, and optimized search engine marketing strategies and campaigns to help clients meet their marketing goals. I have experience with helping clients in the following industries: manufacturing, recruiting, eCommerce, B2B, finance, and many more.• Managed and optimized over 50 clients at one time on several different platforms including Google AdWords, Analytics, Bing, Facebook, YouTube, and LinkedIn.• Managed over $400,000 in digital media budget.• Communicated with all of my clients on a regular basis through phone calls and monthly reports.• Collaborated with other departments and co-workers to ensure that projects are delivered in a timely fashion.• Developed and grew business for existing and potential clients.

As a Digital Sales Representative, I Inherited a book of business that I was in charge of growing, maintaining, and servicing. Proactively I develop relationships within a specified geographical market with a corporate clientele base to analyze hiring and recruiting needs. • Designed custom-tailored solutions including digital, print, & CareerBuilder.com products to best fit their needs on both an annual & as-needed basis. • Averaged 110% to goal and brought in over $300,000 in ad sales. • Helped new team members learn systems and the day-to-day operations. • Effectively managed all of my client’s needs and orders in a timely fashion. • Maintained productivity through calls and emails as well as staying organized • Utilized programs such as Salesforce, Nexus, and Ad Booker to help track my progress and fulfill orders

As a paid summer intern at Geometry Global, I shadowed, assisted, and learned the ins and outs of the buying process for Television and Radio. • Updated and maintained spreadsheets and reports for media buys, creative materials used, And other data. • Assisted media buyers and directors with tasks around the office. • Assisted and shadowed media buyers in negotiations for product deals and placements. • Shadowed in on client meetings.