• Meet with social media professionals in personalized one-on-one sessions to engage in meaningful discussions on a wide range of topics, from strategic planning and content creation to analytics and emerging trends.• Support mentees in achieving their professional goals, enhancing their skills, and navigating the dynamic landscape of organizations and social media.

• Launched the university’s Duck Friday brand activation campaign, increasing awareness of branded merchandise and supporting licensing revenue.• Implemented the university’s first social media audit to evaluate active social media accounts and build a broader network of social media managers to share resources and guidance.• Refreshed the university’s social media guidelines to more clearly detail policies and practices to support the integrity of the university’s brand and compliance with relevant laws and policies.• Oversee development and distribution of toolkits, templates, and resources for social media managers across the institution to use, maintaining brand cohesion and consistency.• Lead the social media community of practice bringing together 20+ communicators from across the institution to deepen their skills and knowledge about social media.• Supervise a team of one assistant director and 12 student employees and oversee a budget of $90k+.

• Spearheaded the market research, social strategy development, and execution of social media efforts to announce the University of Oregon’s 19th president, John Karl Scholz.• Developed, directed, and implemented the social media strategy for the institution’s primary social media accounts, increasing followership on Instagram and LinkedIn by 10% in one year.• Maintained the university's social media guidelines and educated university staff and communicators on the guidelines, best practices, and tools.• Consulted with communicators across the university and general counsel about social media policy questions and possible courses of action.• Developed and implemented University Communications' student employment program, the Communications Academy, to provide a comprehensive training experience for emerging communications and marketing professionals.

• Strategized proactive communications for university president in collaboration with president’s chief of staff and University Communications leadership to communicate with university audiences.• Shaped presidential communications including remarks, talking points, statements, messages, videos, social media, presentations, print materials, and other materials. On average, produce around 100 documents each year.• Oversaw mass email communication platforms to ensure correct audience segmentation and delivery of presidential messages to various campus audiences. Send an average of 25 messages each year.• Collaborated across all units within university to research and craft materials for president and other executives as needed, maintaining a high level of confidentiality.• Led communications from planning to execution for key university offices related to employee responsibilities, policy and legal requirements, and other mission-critical topics for the university.• Hired, supervised, and mentored two student employees and support professional development of additional student employees throughout communications units.Websites I manage:• https://president.uoregon.edu/• https://investigations.uoregon.edu/

• Led communications projects for internal and external audiences to support priorities for academic and university leadership including academic awards and opening of Tykeson Hall.• Elevated coverage of academic priorities and events through journalistic stories, redesigned websites, and print materials resulting in increased participation and awareness across campus.• Implemented communications plans using cross-channel tactics to reach a broad audience to achieve goals for academic priorities related to study abroad and student success.Work samples:• Study Abroad – https://international.uoregon.edu/studyabroad• Tykeson Hall landing page – https://provost.uoregon.edu/tykeson-hall/• 2019 Distinguished Teaching Awards – https://provost.uoregon.edu/2019-distinguished-teaching-awards• 2019 Williams Fellows – https://provost.uoregon.edu/2019-williams-fellows• 2019-20 Fund for Faculty Excellence Recipients – https://provost.uoregon.edu/2019-20-fund-faculty-excellence-recipientsWebsites I managed:• https://provost.uoregon.edu/• https://investigations.uoregon.edu/• https://online.uoregon.edu/

• Supported We Are Next, a platform for helping students and junior talent find fulfilling careers in the advertising/marketing/communications industry, by sharing relevant articles and social media content on the We Are Next social channels.

• Worked one-on-one with US and international clients to create professional documents to highlight their experience and skills for their job search. • Specialized in professional documents for business, sales, marketing, and information technology professionals from entry-level and recent grads to senior-level executives. • Assisted clients with developing strong, keyword-rich documents that reflected the strengths of their professional experience and were optimized for applicant tracking systems (ATS).

• Wrote blogs, social media posts, and website content to position clients as thought leaders in respective industries. • Used SEO tactics to get OBGYN client blog ranked 2nd in organic search results (avg 6.1 nationwide) and appeared in the "answers" section of Google search.• Created and implemented a new intern program to provide interns with a more valuable experience. Hired and mentored three interns during time at agency.Clients: Johnson Johnson Lucas & Middleton, Timber Products, Women's Care, Lane Community College, Sid Leiken for Oregon Campaign, Oregon Educators Benefits Board

• Partnered with creative teams and client managers to create digital content and creative concepts for clients such as Chipotle, Reebok, and 3M. • Represented the creative team in client presentation of experiential campaign.• Developed content for agency social media accounts to highlight employees and advance the brand of the agency.• Won job through campaign pitching competition called The Big Ad Gig, successfully pitching a creative campaign for Goodwill in under four minutes to a panel of agency founders and CMOs.

• Assisted senior copywriter on projects and creative concepts for clients such as Microsoft.• Developed, pitched, and executed an experiential campaign for Facing Homelessness, a Seattle nonprofit helping to address the issue of homelessness.• Wrote an article about summer internship that was published by HuffPost.Clients: Microsoft, Facing Homelessness

• Coordinated a team of students to execute the daily operations for social media accounts across the Division of Student Life. • Developed individual strategies for each social media platform, working directly with clients to create engaging social media content. • Managed regular reports for social media accounts and websites. • Executed an Instagram Stories campaign for campus movie screenings resulting in a significant increase in student attendance.• Successfully managed expanding responsibilities as the office grew from 2 to 50+ people. • Developed, pitched, and produced a video in less than 10 hours addressing incidents of racial discrimination on campus.

• Advised the vice president for Student Life on establishing her Twitter presence and crafting a forum to interact with campus constituencies.

• Managed a team of social media students to manage and produce content for the Division of Student Life's social media accounts.• Assisted with digital projects including website redesigns, presentation design, and donor proposals.• Designed an interactive presentation for Get Explicit, the UO's mandatory sex education program for incoming students.

• Managed the @CallMeADuck social media accounts, engaging current students, and using social media to tell the story of what it meant to be a student at the University of Oregon.• Led a team of students to cover campus events and produce content.• Started a new campus tradition, #FinalsWeekPizza, delivering pizzas via Snapchat to campus study session during finals week, resulting in increased followers and engagement with students.

• Produced graphics and content for Oregon Athletics social media accounts including @GoDucks.• Operated court-level livestream for all UO games at the 2017 NCAA Women’s Basketball Tournament. • Created digital content to elevate team social media presence and engage fans. • Spearheaded marketing and communications efforts for the Oregon Women’s Soccer Team’s Inaugural Baldfest, raising awareness and money for childhood cancer research.