Jesse Diaz Email & Phone Number

El Dorado Hills, CA, US

Petaluma, CA, US

Petaluma, CA, US

Petaluma, CA, US

Petaluma, CA, US

Petaluma, CA, US

• Led managed chain accounts in Lagunitas' High Plains and Rocky Mountain Regions. Primary accountability included Target, Kroger (King Soopers and Dillons), Hy-Vee, Safeway (Rocky Mountain), Whole Foods (Rocky.
• Doubled sales growth trend from +6.5% (April ’19 Year to Date) to +13.0% (Sept ’19 Year to Date) through increased feature activity, regional programming, and focus on execution leading indicators.
• Coached and led team and colleagues on data analytics, customer priorities and building solutions to meet mutual objectives.

Chicago, IL, US

• Directed national field sales organization with 8 direct reports and 200+ distributors for the 7-Eleven national account team.Accomplishments:
• Transformed under-performing team with low engagement by building relationships with each team member, creating sales ownership, and collaborating on sales strategy; resulted in improved performance, increased.
• Spearheaded national sales initiative focused on assortment and pricing; achieved 100% account penetration in year 1; refined strategy in year 2 to achieve 130% of distribution target.
• Drove new product (Arnold Palmer Spiked) distribution from 0 to 85%, surpassing record new product distribution rate by more than 30%.
• Assumed responsibility for Sunoco sales team after 7-Eleven finalized acquisition; grew market share and reversed low volume trend by approximately 3 points during acquisition transition.
• Increased store level execution for 7-Eleven and MillerCoors by analyzing market research and implementing targeted “Core Plus New” sales strategies across all regions.

Chicago, IL, US

• Managed four Account Executives across 10 states with a focus on MillerCoors' brand prioritization within the MillerCoors distributor network.Accomplishments:
• Developed and sold first MillerCoors ‘rollback’ program incorporating four critical brands in TX, MO, OK, UT, and KS; program delivered double digit positive trend reversal on Craft brands and +32% trend increase in.
• Achieved volume plan of +1.3% with a share trend improvement in Wal-Mart and Sam’s Club in 2015.
• Oversaw sales strategy and team to drive approximately 12M+ cases per year in sales.
• Interactive facilitator and trainer at MillerCoors University Live Learning center; trained sales teams on presentation skills, category approach, negotiation, and courageous conversations.
• Co-led development of Small Pack – Action Learning Project; recommended and reinforced MillerCoors price pack strategy shift and capitalized on small pack market opportunity to meet consumer demand, drive more sales.

Chicago, IL, US

• Promoted from Chain Account Executive for Target & Costco to National Account Executive - Costco in order to collaborate and efficiently meet customer needs with 4 regional Account Executives for US Costco.
• Led club pack strategy quarterly meetings that streamlined communications with sales operations, revenue management, supply chain, and brand/marketing teams, resulting in greater ability to meet production requirements.
• Named “Commercial Partner of the Year” in 2013 for leading the Club pack strategy; secured 60 brand package rotations in Costco U.S. delivering 600K+ incremental case sales in two years.
• Increased Premium Light segment core business by 1.3% and augmented volume and profit with 16 incremental rotations through 2012 in Costco’s 4 Pacific Regions.
• Exceeded 2014 sales volume plan through alignment on national priorities and objectives.
• Awarded “Bullseye Partner of the Year” by Target Corporation in 2012 for going “above and beyond.”

Chicago, IL, US

Managed eight direct reports and distributor sales within multi-cultural markets, with focus on growing the Hispanic market share.

Chicago, IL, US

2009 Specialty Sales Person of the Year

Las Vegas, NV, US

Sponsorship and Corporate Hospitality

US