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Accomplished leader with extensive experience in consumer packaged goods. Consistently achieve and exceed revenue, volume and share targets through strategic sales planning, superior customer service, and bold team leadership. Recognized for creating a culture of accountability and innovative strategies. Fluent in Spanish.
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PresidentCpg Data, Llc Nov 2022 - PresentEl Dorado Hills, Ca, Us -
Vice President/Head Of National Accounts - Off PremiseLagunitas Brewing Company Jun 2021 - Nov 2022Petaluma, Ca, Us -
Vice President Field SalesLagunitas Brewing Company Oct 2020 - Jun 2021Petaluma, Ca, Us -
Sales Director - South RegionLagunitas Brewing Company Jan 2020 - Oct 2020Petaluma, Ca, Us -
National Accounts Sales Lead - Walmart & TargetLagunitas Brewing Company Oct 2019 - Sep 2020Petaluma, Ca, Us -
Chain Accounts Lead - High Plains & Rocky Mountain RegionsLagunitas Brewing Company Apr 2019 - Sep 2019Petaluma, Ca, UsLed managed chain accounts in Lagunitas' High Plains and Rocky Mountain Regions. Primary accountability included Target, Kroger (King Soopers and Dillons), Hy-Vee, Safeway (Rocky Mountain), Whole Foods (Rocky Mountain), Fareway, Cub Foods, Lucky's Market.• Doubled sales growth trend from +6.5% (April ’19 Year to Date) to +13.0% (Sept ’19 Year to Date) through increased feature activity, regional programming, and focus on execution leading indicators.• Coached and led team and colleagues on data analytics, customer priorities and building solutions to meet mutual objectives. -
Senior Chain Sales Manager - 7 Eleven U.S.Millercoors Oct 2016 - Aug 2018Chicago, Il, UsDirected national field sales organization with 8 direct reports and 200+ distributors for the 7-Eleven national account team.Accomplishments:• Transformed under-performing team with low engagement by building relationships with each team member, creating sales ownership, and collaborating on sales strategy; resulted in improved performance, increased accountability, and a +0.4 share trend increase in 2017. • Spearheaded national sales initiative focused on assortment and pricing; achieved 100% account penetration in year 1; refined strategy in year 2 to achieve 130% of distribution target. • Drove new product (Arnold Palmer Spiked) distribution from 0 to 85%, surpassing record new product distribution rate by more than 30%. • Assumed responsibility for Sunoco sales team after 7-Eleven finalized acquisition; grew market share and reversed low volume trend by approximately 3 points during acquisition transition. • Increased store level execution for 7-Eleven and MillerCoors by analyzing market research and implementing targeted “Core Plus New” sales strategies across all regions. • Collaborated with Account Executive to develop customized core item tracker used to identify placement gaps, velocity, and slow performance; system was automated and implemented across 7-Eleven team.• Hired, mentored, trained, and directed team to sell 14M+ cases to 7-Eleven per year. -
Chain Sales Manager - Walmart & Sam’S ClubMillercoors Aug 2014 - Sep 2016Chicago, Il, UsManaged four Account Executives across 10 states with a focus on MillerCoors' brand prioritization within the MillerCoors distributor network.Accomplishments:• Developed and sold first MillerCoors ‘rollback’ program incorporating four critical brands in TX, MO, OK, UT, and KS; program delivered double digit positive trend reversal on Craft brands and +32% trend increase in secondary Premium Light brand packages, while growing share across participating brands.• Achieved volume plan of +1.3% with a share trend improvement in Wal-Mart and Sam’s Club in 2015.• Oversaw sales strategy and team to drive approximately 12M+ cases per year in sales.• Interactive facilitator and trainer at MillerCoors University Live Learning center; trained sales teams on presentation skills, category approach, negotiation, and courageous conversations.• Co-led development of Small Pack – Action Learning Project; recommended and reinforced MillerCoors price pack strategy shift and capitalized on small pack market opportunity to meet consumer demand, drive more sales, and increase profit margins. -
National & Chain Account Executive - Costco Wholesale & Target CorporationMillercoors Jan 2012 - Aug 2014Chicago, Il, UsPromoted from Chain Account Executive for Target & Costco to National Account Executive - Costco in order to collaborate and efficiently meet customer needs with 4 regional Account Executives for US Costco markets.Accomplishments:• Led club pack strategy quarterly meetings that streamlined communications with sales operations, revenue management, supply chain, and brand/marketing teams, resulting in greater ability to meet production requirements and increased sales in both Costco and Sam’s Club.• Named “Commercial Partner of the Year” in 2013 for leading the Club pack strategy; secured 60 brand package rotations in Costco U.S. delivering 600K+ incremental case sales in two years.• Increased Premium Light segment core business by 1.3% and augmented volume and profit with 16 incremental rotations through 2012 in Costco’s 4 Pacific Regions. • Exceeded 2014 sales volume plan through alignment on national priorities and objectives.• Awarded “Bullseye Partner of the Year” by Target Corporation in 2012 for going “above and beyond.”• Exceeded 2012 sales volume plan by transcending the mode of doing business with Costco and Target. -
Distributor Sales ManagerMillercoors Nov 2009 - Dec 2011Chicago, Il, UsManaged eight direct reports and distributor sales within multi-cultural markets, with focus on growing the Hispanic market share. -
Hispanic Sales Manager - Northern CaMillercoors 2007 - Nov 2009Chicago, Il, Us2009 Specialty Sales Person of the Year -
Sales/MarketingOakland Raiders 2004 - 2006Las Vegas, Nv, UsSponsorship and Corporate Hospitality -
Account ManagerSan Diego Padres 2000 - 2001Us
Jesse Diaz Skills
Jesse Diaz Education Details
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University Of California, BerkeleyPsychology
Frequently Asked Questions about Jesse Diaz
What company does Jesse Diaz work for?
Jesse Diaz works for Cpg Data, Llc
What is Jesse Diaz's role at the current company?
Jesse Diaz's current role is President at CPG Data/iSellBeer.
What is Jesse Diaz's email address?
Jesse Diaz's email address is je****@****ors.com
What is Jesse Diaz's direct phone number?
Jesse Diaz's direct phone number is +141467*****
What schools did Jesse Diaz attend?
Jesse Diaz attended University Of California, Berkeley.
What skills is Jesse Diaz known for?
Jesse Diaz has skills like Marketing Strategy, Sponsorship, Account Management, Sales Management, Brand Management, Sales, Leadership, New Business Development, Competitive Analysis, Business Development, Team Building, Key Account Development.
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