Projects included developing and implementing on-campus marketing campaigns, website development, and social media content for both GEM Spring Water and Dragonfly Chef's meal delivery service and built brand awareness on social media for both companies in the South Florida target market. Appointed to team lead.• Created marketing strategies by conducting situational analyses, including: SWOT, competitive analysis, target market and customer analysis, and industry research• Collaborated with marketing managers and owners from both companies to develop a marketing vision, social media content and engagement, Facebook Ads and provide packaging advice• Conducted market research including surveys using Qualtrics, test market campaigns and in-depth interviews (IDIs)