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Jesse has helped brands and agencies achieve unprecedented growth with brand-defining strategy and creativity. He helped launch Droga5 (sold to Accenture), transformed CAA Marketing (sold to Stagwell), propelled Chipotle, and elevated Samsung. Recognition includes Cannes Marketer of the Year (Samsung), 5 Cannes Lions Grand Prix, 4 Emmys, 2 campaigns featured in Gamechangers: The Evolution of Advertising, Adage’s Campaigns of the Century - and 2x Creativity’s “50 Most Creative People”.
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Co-FounderForth Collective Apr 2023 - PresentLos Angeles, Ca, Us -
Head Of Creative, Facebook And MessengerMeta Aug 2021 - Jan 2023Menlo Park, Ca, UsResponsible for leading FB and Messenger apps creative with vision, elevating the quality of the work, influencing and partnering effectively across the company, and advocating for innovation in the product and marketing teams. In my time at Meta, I focused on integrating with product to help build one brand experience across FB while developing a new marketing strategy and creative platform that would rebuild trust and relevancy with consumers. -
Head Of Creative, FacebookMeta Apr 2021 - Aug 2021Menlo Park, Ca, Us
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Chief Creative Officer & Vp Of Brand Marketing And CreativeSamsung Electronics America Jun 2015 - Apr 2021Ridgefield Park, Nj, UsResponsible for leading all integrated marketing campaigns across the North America product portfolio across paid, owned and earned media. Led brand marketing teams, collaborating with marketing functions and business divisions within the U.S. and Korea. In my tenure, I helped reignite sales, build relevance and unify brand across businesses. I joined Samsung shortly after a 30% phone sales decline and convinced the company to embrace mobile ecosystem strategy, unify brand identity across categories - and develop a game-changing cultural playbook for the next phone launches, which led to Samsung catching Apple in U.S. market share for the first time ever. After the Note 7 crisis, I helped rebuild the brand with the company’s first global brand platform, Do What You Can’t, and helped develop the global creator strategy and camera superiority platform #withGalaxy. In the last five years, the brand rose from 7 to 5 in Interbrand’s Best Brand rankings and named Cannes Lions Marketer of the Year in 2016. -
Co-Chief Creative Officer, Caa MarketingCreative Artists Agency Feb 2011 - Apr 2015Los Angeles, Ca, UsLeft traditional agency model to help create and build the marketing group, focusing on developing strategy and content for brands, athletes, musicians and talent. Served as an advisor for CAA Ventures, the venture capital and investment arm of CAA. Created Chipotle’s Cultivate a Better World brand platform (which is now their company mission), hailed as one of Advertising Age’s “Top 15 Campaigns of the Century,” which helped double the stock price. -
Creative Director, Caa MarketingCreative Artists Agency Oct 2006 - Jan 2011Los Angeles, Ca, Us
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CreativeDroga5 Apr 2006 - Apr 2006New York, Ny, UsHelped David Droga launch his new agency by creating a Cannes Lions Cyber Grand Prix and Titanium Lion-winning viral video for Ecko Unltd. -
CreativeWieden + Kennedy Feb 2003 - Apr 2006Portland, Or, UsI helped Nike and Brand Jordan create one of the best basketball shoe commercials of all time and a groundbreaking branded music video for Common and Brand Jordan that won a Gold Effie. I also created numerous campaigns for ESPN including 2 of the top 10 SportsCenter commercials of all-time. -
CreativeLeagas Delaney Aug 2000 - Sep 2003London, England, GbLaunched Virgin Mobile in U.S. with a youth-focused campaign that helped the brand become the fastest growing pre-paid service in America. -
CreativeLowe And Partners Mar 1999 - Aug 2000Created campaigns for Sun Microsystems and various tech start-ups.
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InternWieden + Kennedy Jul 1998 - Sep 1998Portland, Or, UsDan Wieden gave my class a fake brief. I created a fake campaign. He liked it and gave me an internship.
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InternOne Show Jan 1998 - Mar 1998New York, UsUnpacked and organized award show stuff. -
InternMtv Networks Jun 1996 - Aug 1996New York, Ny, UsFaxed stuff.
Jesse Coulter Skills
Jesse Coulter Education Details
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University Of OregonSchool Of Journalism And Communication -
Harvard Business School Executive EducationGlobal Executive Course
Frequently Asked Questions about Jesse Coulter
What company does Jesse Coulter work for?
Jesse Coulter works for Forth Collective
What is Jesse Coulter's role at the current company?
Jesse Coulter's current role is Co-Founder at Forth Collective.
What is Jesse Coulter's email address?
Jesse Coulter's email address is jc****@****caa.com
What is Jesse Coulter's direct phone number?
Jesse Coulter's direct phone number is +164693*****
What schools did Jesse Coulter attend?
Jesse Coulter attended University Of Oregon, Harvard Business School Executive Education.
What skills is Jesse Coulter known for?
Jesse Coulter has skills like Branding And Identity, Interactive Advertising, Marketing, Branded Entertainment, Creative Direction, Creative Strategy, Video, Copywriting, Online Advertising, Brand Storytelling.
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