Jesse West Email & Phone Number

San Francisco, Ca, Us

Leading Product Marketing efforts including messaging, product positioning, launches, segmentation, market analysis, compete program and solutions marketing.Haus is a marketing science platform that helps brands understand the true business impact of their marketing spend. Instead of measuring clicks or views, Haus gives brands the power to run scientifically rigorous geo-based A/B tests and understand the incremental impact of marketing on revenue, new customers, and other business KPIs. The platform was built by PhD economists and scientists who built the same technology to optimize billions in marketing spend at some of the world’s largest companies. Haus helps brands such as FanDuel, Intuit, Hims, Hexclad, Sonos, and others maximize the impact of their marketing.

San Francisco, California, Us

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Los Angeles, Ca, Us

Strategic and tactical role that combined Product/Solutions Marketing, Lifecycle Marketing and Demand Generation to drive pipeline, new business and expansion.-Led market research and solutions messaging for key industries and personas including ICP targeting, segmentation and campaign activation-Worked with Product and Sales to lead GTM and supporting launches for 6 globalproducts resulting in a significant ARR increase-Led upmarket positioning shift resulting in 6X opportunity size and an increase inenterprise pipeline from 18%->57%-Increased ARPU by over 50% using in-app messaging, product-led growth, event marketing, best practices content and implementation guides-Worked cross-functionally with Sales, CS and Implementation teams to enable Sales with implementation plans, best practices and tools that 2xed win rates-Drove 190% channel growth in SQOs and 7 figures of ARR with Conversational Marketing-Owned a customer case study initiative that resulted in a steady stream of compelling customer win stories-Worked cross-functionally with Product and Implementation Teams to provide customers with best practices resources and implementation guides-Leveraged/owned an integrated technology stack including: Salesforce, Hubspot, 6Sense, Sendoso, Asana, Airtable, Wordpress, SEM Rush, Google Suite, Jasper, Canva, Qualified Pipeline Cloud

Austin, Texas, Us

Second marketer at AI-powered facial recognition startup. Director of Marketing role involved a combination of Product Marketing, Demand Generation and Content Marketing.-Worked with CMO to build a marketing program from the ground up including content marketing, demand gen, ABX and product marketing functions-Managed marketing resources including an in-house content marketer, designer, video producer, PR agency, and SEO agency-Led industry and persona-specific research, segmentation, content and lead nurturing -Owned ABX messaging, strategy and operations for the sales development team-Managed the launch, positioning and GTM strategy for 4 global products which resulted in significant pipeline creation -Enabled sales with competitive landscape research and battle cards-Executed a web strategy that drove 149% web traffic growth YOY-Content marketing strategy drove 140% growth in content downloads YOY-Drove significant pipeline with in-person and digital events-Scripted high-profile digital commercials for product launches-Project managed and edited the CEO's book The New Rules of Consumer Privacy-Managed a vertical-specific advertising strategy that targeted key industry publications-Owned an integrated marketing stack including Pardot, Zoom Info, Outreach, Sumo, Calendly, CallRail, Google Analytics, Yoast, Keywords Everywhere and more

Second marketing hire and one of first 10 employees at a Sales Engagement Software company (currently Revenue.io). Role owned a variety of functions including Content Marketing, Product Marketing and PR/Communications.-Marketed company through Seed and Series A rounds driving growth across channels including content marketing, email marketing, social media marketing and public relations. -Created messaging and positioning for 3 global product launches including Product-Led growth initiatives for iOS and Chrome store applications.-Enabled Sales with competitive battle cards-Managed SEO effort across blog, glossary and webpages to rank for key phrases-Leveraged marketing automation to nurture leads across the buyer lifecycle-Led an influencer marketing program and social strategy that drove significant MQLs-Led PR efforts to secured placement in key industry publications including VentureBeat and Entrepreneur

Sherman Oaks, Ca, Us

Senior copywriter at a full-service marketing agency. Duties included:-Writing web copy-Leading a team of remote copywriters-Developing content strategies-Handling creative direction for mid-market and enterprise-level clients-Serving as managing editor of several company and client blogsClients included RealPage, RingDNA, RaderPrograms, ForensisGroup, Orthera and Brookhaven Hospital.

Freelance copywriter with a list of clients in the Healthcare, Marketing and Publishing industries. Included a long-term assignment writing web copy for Black Belt, the nation's largest martial arts magazine and publishing house.

Parts Connection Corp provided high-end interior design solutions for homes, multifamily units, office buildings and hotels. As an inside sales and marketing manager my duties included:-Selling to clients on a national level-Managing a team of sales/customer service representatives-Managing paid search efforts-Writing and editing copy for online storefront-Managing web content and ecommerce via website-Managing a large volume of Ebay listings