Jesse Flohr Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Leading Music & Entertainment vertical, overseeing paid media strategy, partnerships, and business development. Creating optimal media mix to achieve goals desired by client, driving awareness, growth, revenue, engagement and maximizing ROI.

Nashville, Tennessee, United States

A forward-thinking, results-driven, boutique agency focused in Music Marketing, Product Marketing, and Business Development.

Nashville, Tennessee, United States

- Led and collaborated with cross functional team to create Go-To-Market Strategy, positioning, messaging, content strategy, corresponding budgets, and sales enablement tools for multichannel marketing campaigns around artist releases, growing artist + label revenue, music consumption, ticket + merchandise sales, brand awareness, audience engagement. - GTM strategy for new artist led to successful album campaign, growing monthly revenue 3x and first party (1P) data 10x over 8 mos.… Show more - Led and collaborated with cross functional team to create Go-To-Market Strategy, positioning, messaging, content strategy, corresponding budgets, and sales enablement tools for multichannel marketing campaigns around artist releases, growing artist + label revenue, music consumption, ticket + merchandise sales, brand awareness, audience engagement. - GTM strategy for new artist led to successful album campaign, growing monthly revenue 3x and first party (1P) data 10x over 8 mos. - Team secured key media features at NBC TODAY Show, NPR Morning Edition, Rolling Stone, SiriusXM, Spotify, CMT. - Managed and optimized ad budgets, employing real-time campaign adjustments to guarantee most efficient (ROI).- Initiated and led artist activation with Indianapolis Colts and Bud Light, contributing 70% surge in 1P data captured at concert.- Implemented email and text journeys + campaigns, growing artist merchandise revenue 15%.- Managed Social Media Team + Ad Agency on content strategy to foster audience growth, and deepen engagement. - Channel Growth Highlights: +60% Instagram, 110+% YouTube, 900% TikTok, 100+% Spotify.- Negotiated and established live monthly events for artist, extending to 12 months with multiple sellouts, growing monthly ticket revenue 8x, 1P data 4x, merchandise sales 10%. Show less

New York, New York

- Reported to President of Dept. Team achieved 10 #1 Billboard Hot 100 Singles and 25 #1 Billboard Albums in that time, growing revenue, market share, artist brand awareness. Named Billboard Label of Year 2020 based on sales and music consumption metrics.- Lead 60+ partnerships with media account decision makers, presenting ~2 new artist campaigns/week, resulting in National #1 chart positions for Lady Gaga, Billie Eilish, Imagine Dragons, more.- Developed GTM plans + growth campaigns… Show more - Reported to President of Dept. Team achieved 10 #1 Billboard Hot 100 Singles and 25 #1 Billboard Albums in that time, growing revenue, market share, artist brand awareness. Named Billboard Label of Year 2020 based on sales and music consumption metrics.- Lead 60+ partnerships with media account decision makers, presenting ~2 new artist campaigns/week, resulting in National #1 chart positions for Lady Gaga, Billie Eilish, Imagine Dragons, more.- Developed GTM plans + growth campaigns for artist releases, collaborating with marketing, PR, analytics teams to drive awareness, consumption, ticket sales, artist brand advocacy, supporting 100+ artist projects/year, growing audience reach over 50M/month.- Led development and pitch strategy for artists to engage fan communities, managing resources across multiple campaigns including event appearances + content captures, resulting in 40+ media partner features/year, ~50K+ impressions/feature. - Collaborated with analytics team to produce weekly KPI updates for account partners, delivering custom regional reports marrying insights & data with storytelling, narrative development, and messaging, resulting in 85% response rate from partners. Show less

Denver, Co

- Team achieved 22 #1 Billboard Hot 100 Singles and 17 #1 Billboard Albums, growing revenue, market share, artist brand awareness. - Expedited growth campaign for then developing artist Ellie Goulding with influential Seattle media partner. - Persuaded reluctant decision makers using market-driven data, helping to spark adoption at other regional and national media partners. Single “Lights” became National #1 single, generating 360M+ streams, 4.5M single sales.

Pittsburgh, Pennsylvania, United States

Bachelor Of Science In Business Administration, Marketing

Professional Certificate, Music Marketing, 4.0 Gpa

Domestic, International, Digital Campaigns & Strategies, Merchandising, E-Commerce, Fan Engagement, Digital Distribution

Advanced Professional Certificate, Music Business, 3.97 Gpa

Licensing, Music Publishing, Touring, Artist Management, Legal Aspects of the Music Industry, Creative Entrepreneurship