Leading Music & Entertainment vertical, overseeing paid media strategy, partnerships, and business development. Creating optimal media mix to achieve goals desired by client, driving awareness, growth, revenue, engagement and maximizing ROI.

A forward-thinking, results-driven, boutique agency focused in Music Marketing, Product Marketing, and Business Development.

- Led and collaborated with cross functional team to create Go-To-Market Strategy, positioning, messaging, content strategy, corresponding budgets, and sales enablement tools for multichannel marketing campaigns around artist releases, growing artist + label revenue, music consumption, ticket + merchandise sales, brand awareness, audience engagement. - GTM strategy for new artist led to successful album campaign, growing monthly revenue 3x and first party (1P) data 10x over 8 mos.… Show more - Led and collaborated with cross functional team to create Go-To-Market Strategy, positioning, messaging, content strategy, corresponding budgets, and sales enablement tools for multichannel marketing campaigns around artist releases, growing artist + label revenue, music consumption, ticket + merchandise sales, brand awareness, audience engagement. - GTM strategy for new artist led to successful album campaign, growing monthly revenue 3x and first party (1P) data 10x over 8 mos. - Team secured key media features at NBC TODAY Show, NPR Morning Edition, Rolling Stone, SiriusXM, Spotify, CMT. - Managed and optimized ad budgets, employing real-time campaign adjustments to guarantee most efficient (ROI).- Initiated and led artist activation with Indianapolis Colts and Bud Light, contributing 70% surge in 1P data captured at concert.- Implemented email and text journeys + campaigns, growing artist merchandise revenue 15%.- Managed Social Media Team + Ad Agency on content strategy to foster audience growth, and deepen engagement. - Channel Growth Highlights: +60% Instagram, 110+% YouTube, 900% TikTok, 100+% Spotify.- Negotiated and established live monthly events for artist, extending to 12 months with multiple sellouts, growing monthly ticket revenue 8x, 1P data 4x, merchandise sales 10%. Show less

- Reported to President of Dept. Team achieved 10 #1 Billboard Hot 100 Singles and 25 #1 Billboard Albums in that time, growing revenue, market share, artist brand awareness. Named Billboard Label of Year 2020 based on sales and music consumption metrics.- Lead 60+ partnerships with media account decision makers, presenting ~2 new artist campaigns/week, resulting in National #1 chart positions for Lady Gaga, Billie Eilish, Imagine Dragons, more.- Developed GTM plans + growth campaigns… Show more - Reported to President of Dept. Team achieved 10 #1 Billboard Hot 100 Singles and 25 #1 Billboard Albums in that time, growing revenue, market share, artist brand awareness. Named Billboard Label of Year 2020 based on sales and music consumption metrics.- Lead 60+ partnerships with media account decision makers, presenting ~2 new artist campaigns/week, resulting in National #1 chart positions for Lady Gaga, Billie Eilish, Imagine Dragons, more.- Developed GTM plans + growth campaigns for artist releases, collaborating with marketing, PR, analytics teams to drive awareness, consumption, ticket sales, artist brand advocacy, supporting 100+ artist projects/year, growing audience reach over 50M/month.- Led development and pitch strategy for artists to engage fan communities, managing resources across multiple campaigns including event appearances + content captures, resulting in 40+ media partner features/year, ~50K+ impressions/feature. - Collaborated with analytics team to produce weekly KPI updates for account partners, delivering custom regional reports marrying insights & data with storytelling, narrative development, and messaging, resulting in 85% response rate from partners. Show less

- Team achieved 22 #1 Billboard Hot 100 Singles and 17 #1 Billboard Albums, growing revenue, market share, artist brand awareness. - Expedited growth campaign for then developing artist Ellie Goulding with influential Seattle media partner. - Persuaded reluctant decision makers using market-driven data, helping to spark adoption at other regional and national media partners. Single “Lights” became National #1 single, generating 360M+ streams, 4.5M single sales.