Environmental Design

Responsibilities:• Ensuring that the Girl Scout brand was represented consistently and appropriately throughout allmarketing and communications.• Serving the needs of five departments within GSEP, the creative team I led operated as an agency,providing creative support across the organization.• Creative direction and management of two Graphic Designers.Impact:• Led creative strategy for marketing and communication efforts throughout the GSEP membership year• Led the… Show more Responsibilities:• Ensuring that the Girl Scout brand was represented consistently and appropriately throughout allmarketing and communications.• Serving the needs of five departments within GSEP, the creative team I led operated as an agency,providing creative support across the organization.• Creative direction and management of two Graphic Designers.Impact:• Led creative strategy for marketing and communication efforts throughout the GSEP membership year• Led the Marketing and Communications weekly team meetings as well as the monthly creativestrategy meetings with each department in the organization• Implemented and customized a new project management system to streamline the organization'screative request and fulfillment process• Initiated an organizational move towards increased digital marketing including social media marketing,digital advertising, and email campaigns.• Member of the Diversity, Equity, and Inclusion Committee Show less

Responsibilities:•Managed all creative projects for the organization, from marketing materials, displays, merchandisedesign, to digital marketing and social media content.• Art directed, managed, and mentored the Graphic DesignerImpact:• Art directed the rebranding efforts for Take The Lead (signature fundraising event), as well as the GirlScout Awards (highest awards given by the Girl Scouts)• Developed annual creative campaigns to promote signature programs such as… Show more Responsibilities:•Managed all creative projects for the organization, from marketing materials, displays, merchandisedesign, to digital marketing and social media content.• Art directed, managed, and mentored the Graphic DesignerImpact:• Art directed the rebranding efforts for Take The Lead (signature fundraising event), as well as the GirlScout Awards (highest awards given by the Girl Scouts)• Developed annual creative campaigns to promote signature programs such as Girl Scout Camp, theGirl Scout Cookie Program, Take The Lead , and Highest Awards (Bronze, Silver, and Gold awards)• Created engaging and visually dynamic creative campaigns that Show less

Responsibilities:• Management of the corporate website design, corporate branding, print and digital content designincluding journal ad creative (from concept through execution), marketing materials, email and socialcontent, and presentations.• Creative direction and management of the Graphic DesignerImpact:• Brand Development for TrialCard’s new corporate identity package, capability presentation templates,capability brochures, conference materials and corporate website… Show more Responsibilities:• Management of the corporate website design, corporate branding, print and digital content designincluding journal ad creative (from concept through execution), marketing materials, email and socialcontent, and presentations.• Creative direction and management of the Graphic DesignerImpact:• Brand Development for TrialCard’s new corporate identity package, capability presentation templates,capability brochures, conference materials and corporate website landing page• Developed a cohesive visual brand for three newly created divisions, creating corporate identitypackages and creative campaigns for each• Initiated a move towards a digital marketing model including a transition to a Content ManagementSystem and agile website to better utilize multiple marketing channels such as social media and email• Lead designer for corporate website redesign, including user interface and content design, projectmanagement, and Wordpress site development. Show less

Responsibilities:Designed marketing materials, displays, advertising, as well as websites and email blasts for Empire’s six restaurants, catering division, two event spaces and commercial real estate division.Impact:• Created and managed new websites for the restaurants Sitti and The Morning Times• Created and managed new websites for the event spaces The Stockroom at 230 and All SaintsChapel• Lead graphic designer for the 2014 Cuegrass Festival, a BBQ and bluegrass… Show more Responsibilities:Designed marketing materials, displays, advertising, as well as websites and email blasts for Empire’s six restaurants, catering division, two event spaces and commercial real estate division.Impact:• Created and managed new websites for the restaurants Sitti and The Morning Times• Created and managed new websites for the event spaces The Stockroom at 230 and All SaintsChapel• Lead graphic designer for the 2014 Cuegrass Festival, a BBQ and bluegrass festival in downtownRaleigh Show less

Responsibilities:Designed marketing materials, advertising, indoor and outdoor displays, websites and email blasts for permanent exhibits as well as traveling exhibits to increase both daily visitors and yearly membership numbers.Impact:• Logo design, brand creation for the annual Philadelphia Science Festival• Lead designer on the team that developed and created the permanentElectricity exhibit• Display and marketing materials customization for traveling exhibits… Show more Responsibilities:Designed marketing materials, advertising, indoor and outdoor displays, websites and email blasts for permanent exhibits as well as traveling exhibits to increase both daily visitors and yearly membership numbers.Impact:• Logo design, brand creation for the annual Philadelphia Science Festival• Lead designer on the team that developed and created the permanentElectricity exhibit• Display and marketing materials customization for traveling exhibits including the Star Wars exhibit, the Star Trek exhibit, and the King Tut exhibit Show less

Responsibilities:• Designed collateral, corporate identification and advertising for local, nationaland international clients.• Re-branded local business-to-consumer clients.• Concept development for print advertisements