Leveling up a top-quality technical writing agency's strategy and messaging.

Launching, messaging, and all the other good PMM stuff to make the future of spatial mapping a reality.

Short- to medium-term engagements. Solo or with a creative agency. Great vibes, deep insights, dad jokes.

* Strategized and implemented an SEO-driven, multi-ICP content strategy. Tripled cadence of content production with four freelance writers, targeting specific audiences with pieces aimed at multiple funnel stages* Codified brand guidelines and language guidance to conform to regulatory sensitivities while clearly conveying product function and benefits* As editor-in-chief and primary marketing site writer, continually improved word choice, phrasing, hero stats, etc. to clarify and boost USPs and value prop* Integrated AI into research and editing process

* Ran and/or oversaw a wide range of product marketing, from competitive analysis to customer research, sales enablement to feature launches* Developed and refined core identity and comms: personality, voice, messaging and value props, etc.* Commissioned original research and subsequent content that drove double-digit millions in sales pipeline* Built and nurtured a team of five high performers

* Founding PMM Director hire (IC-to-manager track), reporting directly to cofounders* Built strong employer brand, which execs and recruiters explicitly credited with greatly improving response rates to cold outreach* Overhauled web presence, first improving existing site and then driving replatforming* PMM'd without a full-time PM counterpart

Fluent is a cloud-native order management system with a best-in-class availability engine. I was the bridge between Sales and Product, helping bring the voice of the marketplace to roadmap prioritization while crafting the message of why adapting Fluent's technology is a smart business choice. Among my accomplishments:* Upleveled RFP game, including a template to help prospects and systematically structuring and improving answers* Launched new platform and web app, with positive press reception and enthusiastic partner adoption* Deepened competitive insight through research and interviews* Named Fluent Fest MVP for enthusiastic participation in two-week remote company-wide conference

Slashing my rate (thanks, PPP loan!) to help incredible non-profits while I find my next home.* Business plan and marketing strategy for new org supporting teachers' well-being* Brand and relaunch strategy and content for an academic journalism center* Post-pandemic pivot messaging for a local progressive business organization* Fundraising and messaging for org providing document translation for asylum-seekers

Launched new feature across blog, social, email, and in-app alerts. Worked closely with PM and UX on user-facing aspects of onboarding and in-product features. Created snappy incentive campaigns with copywriter and designer, moving users through the funnel at half of target CAC. And then realized that metrics-driven marketing doesn't ignite my soul — so I left to find a role that's more about strategic insights and creative execution. (But I loved the hands-on-the-product part!)

OSET is building a non-profit, open-source, security-centered replacement to legacy election software. Supported over a quarter-million dollars in fundraising with persuasive documentation and strategy for institutional and individual fundraising. Performed open-heart surgery on their Theory of Change and other core narrative documents. Wrote/ghostwrote blog posts, op-eds, social, and contributed to a research paper.

Budget moves faster than headcount, so I joined several high-priority initiatives as a Xoogler:• Strategy for Scam Spotter, achieving policy goals with super-practical website for seniors• Marketing elf for Santa Tracker, overhauling Santa's Village and growing Xmas Eve usage• Very successful messaging/content strategy for an industry-first effort for people in recovery• Modernized Google Earth messaging, redirecting users from downloading to using on web• Global collab to overhaul of multi-language content approval system for Google Assistant

• Improved process for harnessing creative agencies to help reach hard-to-count populations• Supported two data-focused sprints spanning tech, community advocates, and government

A billion monthly users, 103 languages, one marketer. In charge of launch, acquisition, partnerships, event, and brand marketing. I commissioned videos and surveys, wrote website and blog copy, supported campaigns in several countries, pitched several suggestions that have directly led to product and translation improvement, developed and enforced brand messaging, launched dozens of new language/feature permutations, hosted a crazy weekend-long popup restaurant featuring star chefs and menus in other languages, and somehow managed to summarize neural machine translation in a way that several outlets including the New York Times Magazine adopted.Also internal advocate for improved internationalization of Google's marketing materials, helping fellow marketers learn of pitfalls and opportunities, connect to local contacts, and understand the subtleties of languages, locales, and local customs.

Crisis Response: Supported Google's response to dozens of events, including tsunami in Japan and Superstorm Sandy. Roles ranged from writing official blog posts and social media to manually re-aligning aerial imagery to coordinating volunteer translations to enabling free phone calls to affected areas, all in a fast-moving and high-profile environment.Elections: Core team member for 2010 and 2012 elections. Developed first-ever embeddable Congressional results comparison tool on top of Google Maps, led branding and graphic design for Politics & Elections online and offline materials, and coordinated several physical events including presence at Iowa caucuses.

Brought marketing knowhow and execution to Policy-driven efforts to keep the Internet free, open, and secure. Started with helping to defeat SOPA/PIPA, which led to creating the Take Action email list and website, organizing millions to respond to issues like resisting surveillance. Led marketing for Transparency Report and several user security efforts. Go-to guy for high-profile, quick-response actions such as Reform Government Surveillance and Right to be Forgotten, building websites, creating copy and print ads, and otherwise doing what needed to be done in chaotic situations.

Created Google Geo Media program from scratch, finding missed opportunity in Google's woeful neglect of graphic artists in the newsroom into millions of dollars of exposure on broadcast and online around the world. Persuaded product management, eng, legal, sales, and more to adapt product and licensing to make it easy for media to put our product on air, and evangelized at dozens of newsrooms, conferences, and exec meetings with media.The result was helped major broadcasters and news websites worldwide using our products for crisis coverage (Haiti, Louisiana oil spill, etc.), elections, major international sporting events, and general daily news and features. Beyond the media, I also worked on placing Maps and Earth in alternative platforms like movies, airplane seatbacks, a huge eight-monitor chamber, and a treadmill.

Supported the Japan-Asia-Pacific Product Management team (and previously, the Mobile team) with calendaring, travel, and other administrative support. Stayed abreast of developments at both executive and implementational levels, working to make sure both sides were in sync.

Supported senior consultants on marketing and media strategy projects, including interpreting consumer segmentation studies, interviewing executives, and analyzing public and proprietary data. Managed important administrative projects and functions, monitoring project pipeline, driving internal marketing efforts, and taking charge of the President's personal and travel planning.

Managed IT for a 100-agent real estate office.