Jesse Friedman Email & Phone Number

Portland, OR, US

Portland, OR, US

Leveling up a top-quality technical writing agency's strategy and messaging.

San Francisco, CA, US

Launching, messaging, and all the other good PMM stuff to make the future of spatial mapping a reality.

Short- to medium-term engagements. Solo or with a creative agency. Great vibes, deep insights, dad jokes.

New York, NY, US

* Strategized and implemented an SEO-driven, multi-ICP content strategy. Tripled cadence of content production with four freelance writers, targeting specific audiences with pieces aimed at multiple funnel stages* Codified brand guidelines and language guidance to conform to regulatory sensitivities while clearly conveying product function and benefits* As.

New York, NY, US

* Ran and/or oversaw a wide range of product marketing, from competitive analysis to customer research, sales enablement to feature launches* Developed and refined core identity and comms: personality, voice, messaging and value props, etc.* Commissioned original research and subsequent content that drove double-digit millions in sales pipeline* Built and.

New York, NY, US

* Founding PMM Director hire (IC-to-manager track), reporting directly to cofounders* Built strong employer brand, which execs and recruiters explicitly credited with greatly improving response rates to cold outreach* Overhauled web presence, first improving existing site and then driving replatforming* PMM'd without a full-time PM counterpart

The Rocks, New South Wales, AU

Fluent is a cloud-native order management system with a best-in-class availability engine. I was the bridge between Sales and Product, helping bring the voice of the marketplace to roadmap prioritization while crafting the message of why adapting Fluent's technology is a smart business choice. Among my accomplishments:* Upleveled RFP game, including a.

Slashing my rate (thanks, PPP loan!) to help incredible non-profits while I find my next home.* Business plan and marketing strategy for new org supporting teachers' well-being* Brand and relaunch strategy and content for an academic journalism center* Post-pandemic pivot messaging for a local progressive business organization* Fundraising and messaging.

New York, New York, US

Launched new feature across blog, social, email, and in-app alerts. Worked closely with PM and UX on user-facing aspects of onboarding and in-product features. Created snappy incentive campaigns with copywriter and designer, moving users through the funnel at half of target CAC. And then realized that metrics-driven marketing doesn't ignite my soul — so I.

Palo Alto, California, US

OSET is building a non-profit, open-source, security-centered replacement to legacy election software. Supported over a quarter-million dollars in fundraising with persuasive documentation and strategy for institutional and individual fundraising. Performed open-heart surgery on their Theory of Change and other core narrative documents. Wrote/ghostwrote.

Mountain View, CA, US

• Budget moves faster than headcount, so I joined several high-priority initiatives as a Xoogler:
• Strategy for Scam Spotter, achieving policy goals with super-practical website for seniors
• Marketing elf for Santa Tracker, overhauling Santa's Village and growing Xmas Eve usage
• Very successful messaging/content strategy for an industry-first effort for people in recovery
• Modernized Google Earth messaging, redirecting users from downloading to using on web
• Global collab to overhaul of multi-language content approval system for Google Assistant

Washington, DC, US

• Improved process for harnessing creative agencies to help reach hard-to-count populations
• Supported two data-focused sprints spanning tech, community advocates, and government

Mountain View, CA, US

A billion monthly users, 103 languages, one marketer. In charge of launch, acquisition, partnerships, event, and brand marketing. I commissioned videos and surveys, wrote website and blog copy, supported campaigns in several countries, pitched several suggestions that have directly led to product and translation improvement, developed and enforced brand.

Mountain View, CA, US

Crisis Response: Supported Google's response to dozens of events, including tsunami in Japan and Superstorm Sandy. Roles ranged from writing official blog posts and social media to manually re-aligning aerial imagery to coordinating volunteer translations to enabling free phone calls to affected areas, all in a fast-moving and high-profile.

Mountain View, CA, US

Brought marketing knowhow and execution to Policy-driven efforts to keep the Internet free, open, and secure. Started with helping to defeat SOPA/PIPA, which led to creating the Take Action email list and website, organizing millions to respond to issues like resisting surveillance. Led marketing for Transparency Report and several user security efforts..

Mountain View, CA, US

Created Google Geo Media program from scratch, finding missed opportunity in Google's woeful neglect of graphic artists in the newsroom into millions of dollars of exposure on broadcast and online around the world. Persuaded product management, eng, legal, sales, and more to adapt product and licensing to make it easy for media to put our product on air.

Mountain View, CA, US

Supported the Japan-Asia-Pacific Product Management team (and previously, the Mobile team) with calendaring, travel, and other administrative support. Stayed abreast of developments at both executive and implementational levels, working to make sure both sides were in sync.

Supported senior consultants on marketing and media strategy projects, including interpreting consumer segmentation studies, interviewing executives, and analyzing public and proprietary data. Managed important administrative projects and functions, monitoring project pipeline, driving internal marketing efforts, and taking charge of the President's.

San Diego, CA, US

Managed IT for a 100-agent real estate office.

Ba, Linguistics

Google Marketing Academy