Jesse Gale Email & Phone Number

New York, United States

New York City Metropolitan Area

• Member of Dean's senior leadership team; oversaw Marketing and Communications, Office of Community Affairs, and events; led strategy to advance the reputation of CBS as the premier source of business knowledge in the.
• Supported crisis communications across the School.
• Led team improvement of CBS marketing infrastructure by completing digital dashboard, expanding paid advertising, creating drip campaigns, increasing click rates by 25%, expanding yield activities, and completed… Show.
• Led team improvement of CBS marketing infrastructure by completing digital dashboard, expanding paid advertising, creating drip campaigns, increasing click rates by 25%, expanding yield activities, and completed.
• Oversaw completion and enhancement of website, including launch of Open Climate Curriculum website, research-informed thought leadership platform, revised homepage, caseworks web section, new admissions section, events.
• Completed foundational work for thought leadership platform, including competitive landscape review, streamlined production that increased content and enhanced newsletter and magazine, which had earned CMA’s “Best.

New York, New York, United States

• Member of Dean's senior leadership team; oversaw Dean's Office staff, managed projects on behalf of the Dean, managed executive communications, and shared oversight of Marketing and Communications team.
• Managed internal strategic review, which produced actionable goals leading to increase in revenue in the following year.
• Managed external strategic review through Provost’s Office.
• Produced executive communications across all media and platforms.

Bryn Mawr, PA

• Member of president’s senior leadership team; advise/lead on communications for undergraduate women’s college, graduate schools, and programs; lead nine full-time staff
• Lead strategy, organization, and planning for news, social media, web, video, advertising, crisis communications, and quarterly magazine
• Increased media mentions by 38% in three years; increased social media followers by 30%
• Reorganized/retrained staff to focus on video, web, design, and social media in support… Show more
• Reorganized/retrained staff to focus on video, web, design, and social media in support of successful campaign, increased number and quality of applications, and increased peer reputation rating
• Managed market research and social media listening studies

New York, NY

• Member of Dean’s executive staff; led communications across programs and research centers
• Oversaw events, news, social media, websites, video, advertising, market research, talking points, crisis communications, magazine, and alumni relations; led six full-time and seven part-time staff
• Developed and managed branding; tracked metrics of brand awareness among key audiences
• Created media relations initiative that increased share of voice from fifth in peer set to second… Show more
• Created media relations initiative that increased share of voice from fifth in peer set to second
• Planned and created marketing campaign that increased EMPA applications more than 50%

• Part of a team that increased alumni satisfaction rating from <50% to >80%, supporting successful $6 billion campaign
• Initiated and executed rebranding of organization’s visuals and messaging
• Planned and created all university-wide alumni and development digital and print collateral
• Led launch of online alumni directory, creating relationships and coordination among 16 schools
• Led marketing effort to launch university-wide alumni association
• Led university-wide… Show more

• Developed content strategy and content for online learning environment geared to K-12 administrators, teachers and students.
• Pitched product to school boards and developed sales-force newsletter.

• Produced educational sites for shows such as Cyberchase, Heritage and Nature.
• Produced sites for grant-funded projects such as Human Rights 101.
• Produced online professional development programs such as Beyond the Canon and Algebra.
• Wrote successful grant proposals for educational media projects such as Heritage for Teachers.
• Managed freelance writers, designers, budgets and schedules.

• Managed television documentary budgets, schedules, shoots, rights and clearances, research and scripts (Fox, VH1, Lifetime, TV Land).
• Wrote introductions and supplementary materials for classic novels (Pocket Classics).
• Wrote biographies for literary databases (Gale Research).
• Editor and writer for multiple websites (BarnesandNoble.com, Beliefnet, RealTeen, OneBigTable).
• Research assistant and writer for educational CD-ROM (W.W. Norton).

• Taught college and advanced high-school students.
• Taught composition, 18th- and 19th-century novel, Shakespeare, survey and poetry courses.

Doctor Of Philosophy - Phd, English Language And Literature

• Dissertation awarded high honors. • Received a grant to participate in a one-year colloquium at the Folger Shakespeare Institute. •.

Mba, Media Management, Marketing

Activities and Societies: Elected Academic Representative 2008-9. Courses include: Media Strategy, Media Entrepreneurship, Media Metrics.

Ba, English Literature, Theater

Activities and Societies: Editor in Chief, Grecourt Review; Writing Tutor, Center for Teaching and Learning • Graduated cum laude with.

Education record