Jesse Gale Email & Phone Number

New York, United States

New York City Metropolitan Area

• Member of Dean's senior leadership team; oversaw Marketing and Communications, Office of Community Affairs, and events; led strategy to advance the reputation of CBS as the premier source of business knowledge in the world.• Supported crisis communications across the School.• Led team improvement of CBS marketing infrastructure by completing digital dashboard, expanding paid advertising, creating drip campaigns, increasing click rates by 25%, expanding yield activities, and completed… Show more • Member of Dean's senior leadership team; oversaw Marketing and Communications, Office of Community Affairs, and events; led strategy to advance the reputation of CBS as the premier source of business knowledge in the world.• Supported crisis communications across the School.• Led team improvement of CBS marketing infrastructure by completing digital dashboard, expanding paid advertising, creating drip campaigns, increasing click rates by 25%, expanding yield activities, and completed research for revamped brand messaging. Increased applications for degree programs by >30% overall, contributing to projected tuition revenue increase of $14M.• Oversaw completion and enhancement of website, including launch of Open Climate Curriculum website, research-informed thought leadership platform, revised homepage, caseworks web section, new admissions section, events calendar, revamped academic calendar and center and program site.• Completed foundational work for thought leadership platform, including competitive landscape review, streamlined production that increased content and enhanced newsletter and magazine, which had earned CMA’s “Best Content Marketing Program in Education—Strategy” finalist, 2023 (for Digital Future magazine).• Led School-wide communications planning for pilot of shared social and broadcast email tools.• Oversaw outreach to the local community, including support for publication of enhanced information about community outreach efforts across the School and first-generation entrepreneurs program for high school students. Show less

New York, New York, United States

• Member of Dean's senior leadership team; oversaw Dean's Office staff, managed projects on behalf of the Dean, managed executive communications, and shared oversight of Marketing and Communications team.• Managed internal strategic review, which produced actionable goals leading to increase in revenue in the following year.• Managed external strategic review through Provost’s Office.• Produced executive communications across all media and platforms.

Bryn Mawr, Pa

• Member of president’s senior leadership team; advise/lead on communications for undergraduate women’s college, graduate schools, and programs; lead nine full-time staff• Lead strategy, organization, and planning for news, social media, web, video, advertising, crisis communications, and quarterly magazine • Increased media mentions by 38% in three years; increased social media followers by 30%• Reorganized/retrained staff to focus on video, web, design, and social media in support… Show more • Member of president’s senior leadership team; advise/lead on communications for undergraduate women’s college, graduate schools, and programs; lead nine full-time staff• Lead strategy, organization, and planning for news, social media, web, video, advertising, crisis communications, and quarterly magazine • Increased media mentions by 38% in three years; increased social media followers by 30%• Reorganized/retrained staff to focus on video, web, design, and social media in support of successful campaign, increased number and quality of applications, and increased peer reputation rating• Managed market research and social media listening studies• Created research-informed College brand vision, messages, and proof points aligned to College vision; supported related projects for graduate schools and career center• Initiated and participated in workshops on representation and bias in communications• On councils for information security, international programs, accessibility, equity, and communications • Developed crisis communications playbook to reduce impact of reputation crises• Earned A rating for dashboard of public health information• Redesigned magazine, increasing traffic to magazine website and alumnae/i engagement by 150% • Managed approval process and advisory board for major publications• Facilitated section of first-year student wellness course• Revamping website design and governance to increase applications to all schools and programs Show less

New York, Ny

• Member of Dean’s executive staff; led communications across programs and research centers• Oversaw events, news, social media, websites, video, advertising, market research, talking points, crisis communications, magazine, and alumni relations; led six full-time and seven part-time staff• Developed and managed branding; tracked metrics of brand awareness among key audiences• Created media relations initiative that increased share of voice from fifth in peer set to second… Show more • Member of Dean’s executive staff; led communications across programs and research centers• Oversaw events, news, social media, websites, video, advertising, market research, talking points, crisis communications, magazine, and alumni relations; led six full-time and seven part-time staff• Developed and managed branding; tracked metrics of brand awareness among key audiences• Created media relations initiative that increased share of voice from fifth in peer set to second • Planned and created marketing campaign that increased EMPA applications more than 50%• Planned and executed school to school campaign that raised standing in the rankings• Developed and managed crisis communications• Increased newsletter reach by 50% and social media by 200%; top social media policy school rating• Developed online information sessions, livestream channel, and editorial videos• Revamped School website, including design, architecture, and authoring processes Show less

• Part of a team that increased alumni satisfaction rating from <50% to >80%, supporting successful $6 billion campaign • Initiated and executed rebranding of organization’s visuals and messaging• Planned and created all university-wide alumni and development digital and print collateral• Led launch of online alumni directory, creating relationships and coordination among 16 schools• Led marketing effort to launch university-wide alumni association• Led university-wide… Show more • Part of a team that increased alumni satisfaction rating from <50% to >80%, supporting successful $6 billion campaign • Initiated and executed rebranding of organization’s visuals and messaging• Planned and created all university-wide alumni and development digital and print collateral• Led launch of online alumni directory, creating relationships and coordination among 16 schools• Led marketing effort to launch university-wide alumni association• Led university-wide career services task force to create contracts, programs, and marketing materials that lowered costs and increased career support for alumni across the university’s 16 schools• Supervised technical support process, lowering response time from two weeks to one business day Show less

• Developed content strategy and content for online learning environment geared to K-12 administrators, teachers and students.• Pitched product to school boards and developed sales-force newsletter.

• Produced educational sites for shows such as Cyberchase, Heritage and Nature.• Produced sites for grant-funded projects such as Human Rights 101.• Produced online professional development programs such as Beyond the Canon and Algebra.• Wrote successful grant proposals for educational media projects such as Heritage for Teachers.• Managed freelance writers, designers, budgets and schedules.

• Managed television documentary budgets, schedules, shoots, rights and clearances, research and scripts (Fox, VH1, Lifetime, TV Land).• Wrote introductions and supplementary materials for classic novels (Pocket Classics).• Wrote biographies for literary databases (Gale Research).• Editor and writer for multiple websites (BarnesandNoble.com, Beliefnet, RealTeen, OneBigTable).• Research assistant and writer for educational CD-ROM (W.W. Norton).

• Taught college and advanced high-school students.• Taught composition, 18th- and 19th-century novel, Shakespeare, survey and poetry courses.

Doctor Of Philosophy - Phd, English Language And Literature

• Dissertation awarded high honors. • Received a grant to participate in a one-year colloquium at the Folger Shakespeare Institute. •.

Mba, Media Management, Marketing

Activities and Societies: Elected Academic Representative 2008-9. Courses include: Media Strategy, Media Entrepreneurship, Media Metrics.

Ba, English Literature, Theater

Activities and Societies: Editor in Chief, Grecourt Review; Writing Tutor, Center for Teaching and Learning • Graduated cum laude.

Education record