Jesse Spencer Email & Phone Number

Atlanta, Ga, Us

I'm currently leading social media and emerging platforms (influencer + more) globally, across our portfolio of brands at Coca-Cola. Our beverages have expanded to more than 200 brands and thousands of beverages in over 200 countries around the world, from soft drinks and waters, to coffee and teas.

Austin, Texas, Us

SocialMedia.org is the confidential, vendor-free membership organization for people leading social media at major companies.

New York, New York, Us

I led the team that oversaw all U.S. Accounts for Whalar, which is a global influencer/creator marketing company and the official badged influencer partner of Facebook, Youtube, Instagram, TikTok and Snapchat. • Our clients include: Unilever, Diageo, Estee Lauder, Nike, Apple, Spotify, Microsoft, Petsmart, Amazon, P&G, Google, L'Oréal, and Ralph Lauren.

Purchase, New York, Us

Led the global practice of digital and social media for PepsiCo across all external and internal digital channels.• Oversaw global social, launching social presences in 12 new markets since joining.• In 2022, oversaw the creation of 833 pieces of social content for all our global social channels.• In 2022, PepsiCo social channels exceeded our goal of a 5% increase in social follower growth by more than double (a 12.4% organic follower/fan growth).• Created the organization’s first-ever exec social team to develop and execute social messaging/content/strategy on behalf of the CEO and 10 other C-level executives across multiple channels.• Relaunched PepsiCo.com in 2022, that resulted in a 38% YOY increase in visits and a 11% drop in our bounce rate (the lowest rate on record for the site).

Chicago, Illinois, Us

Led the digital and social media efforts for the Publicis agency Leo Burnett in Detroit, servicing General Motors clients (Buick, Cadillac, GMC and Hummer).• Oversaw all the social and digital strategy for the General Motors brands (Buick, Cadillac, GMC and Hummer).• Managed the Strategy, Analytics and Community Management teams for these General Motors brands.• In 2020, led the all-digital “Quiet Revolution” Super Bowl LIV campaign with super influencer LeBron James x Hummer. We achieved over 1 billion impressions of our digital video content, which resulted in selling out of our pre-orders for the all-new EV vehicle—before even having a physical model to show.• Led the digital and social media relationship with GM Care, GM CoE, iProspect and Carat teams (Media) and the social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat and Google/YouTube) to deliver business results for our General Motors clients.

Chicago, Illinois, Us

• In 2019, oversaw the launch of the new GMC Sierra with the largest digital spend the brand had ever done for a vehicle. As a result, we achieved the highest engagement Twitter had ever seen for a video ad in the auto space, trended on both Youtube and Twitter and increased sales of that vehicle by 6% compared to prior sales. • Created the first ever “owner influencer” program for Buick, which was a first for any brand at General Motors. Due to the engagement and reach, it was then adoption by every other GM brand afterwards as an always-on program.

Denver, Colorado, Us

Led the global social media and digital (external and internal websites) efforts of Newmont Mining--a Fortune 400 company and the world’s largest gold producer, founded in 1921.• Oversaw all global social media content development.• Established a global social media program for the brand with multi-platform social media presences in North America (3), Peru, Suriname, Africa, Indonesia, Australia and New Zealand. This increased social sentiment for the brand by nearly 20%.• Developed a social media global listening strategy and monitoring practice, as part of a comprehensive digital and social media crisis program that I created across the organization that continues to this day and was successfully activated 11 times during my tenure.• Redesigned and launched a global company website, blog-site, yearly sustainability report and educational microsite detailing how gold is mined. This resulted in a shift in web traffic for the brand by 64%.

Denver, Co, Us

Led the global social media function for this Fortune 500 organization, which operates in 200 countries and has over 500,000 retail locations world-wide.• In 2014, WU saw a 475% increase in its total social audience and its engagement was lifted 230%.• Helped my CEO to be a “Twitter All-Star of the Fortune 500" (the other person on this list is Warren Buffet) and set him up to be praised for having the year’s fastest growing following among Fortune 500 CEOs.• Powered the most viral campaign WU has ever done with 10 million views on the video, oversaw 50 influencers that helped us trend on Twitter for a day, achieve 50 million impressions and receive 10K social mentions of our hashtag.• Acted as the central point of contact for Global Crisis Management with social media.• Worked with the Marketing teams, the Corporate Communications teams, Product teams and our Non-Profit organization to tell the brand’s story and articulate the corporate strategy.• Worked with our partners at Facebook, Twitter, LinkedIn, Edelman, Salesforce Marketing (Radian6, Buddy Media), Pinterest, SocialMedia.org and many others to apply world-class technology and thinking to our ever-evolving brandand customers.• Organized and ran sophisticated social listening campaigns for our C-level executives and brand leaders that informed, educated and optimized our overall approach to customers and business.

Denver, Colorado, Us

Was the first-ever social media hire for the Integer Group (Denver, Dallas, New York, Des Moines) and led the discipline for the group across all social clients.• Managed a team of seven employees in three different cities that service social media clients with over $14M in annual billings with clients like MillerCoors, P&G, Kellogg’s, People Magazine and others.• Launched the first ever user-generated social media campaign for Blue Moon beer that allowed fans to not only choose the next seasonal beer, but to be involved in naming it, the packaging and even the ingredients. This year-long campaign lifted sales of the seasonal beer by 12%.• Established and created a voice for clients on social presences including Twitter, Facebook, Google+, PinterestInstagram, Tumblr, Buzzfeed, YouTube and blogging platforms.• Managed and explored the social media needs from our partners in field marketing, brand marketing, and trade marketing departments.• Conceptualized, created and edited videos for use on Facebook, Twitter and YouTube.• Coached and mentored colleagues and business partners on the effective use of social media to drive results for their clients and programs.

Served as the strategic lead for the agency’s accounts, managing the social strategy and execution for our clients that included Draft FCB, Qwest, Chrysler, LG and Muscle Milk.• Created and managed the editorial calendar(s) for several social media profiles requiring heavycollaboration with other internal departments and partner agencies.• Planned, developed, implemented, managed, measured and reported on all social media marketing efforts across all social media platforms to the client.• Launched Qwest’s first-ever user-generated social media campaign that increased followers by 120%.• Created and managed SEO campaigns, Facebook advertising campaigns, Sponsored Tweets andSponsored Trends for clients.• Invented social media contests and promotions that ran on social media platforms (Facebook apps, Twitter contests, sweepstakes and giveaways) with prizes ranging from cars, 10K cash to product coupons.

Media/Creative Executive with the following clients, guiding their digital communications:-Namco Networks (Pac Man)-Wilson Electronics-Net Insight

Los Angeles, Us

I was part of a two-person team along with the SVP, Alex Maggioni tasked with creating and developing compelling content for E! Network's robust mediums.

Burbank, Ca, Us

I was part of a small team tasked with creating and developing content for John Well's Productions. In addition to collaborating with writers/producers to create new content, we were also tasked with maintaining a current roster of content that had been formerly developed by the company:-The West Wing (NBC)-ER (NBC)-Smith (ABC)

New York, Ny, Us

I was a part of the content development team, tasked with creating new content for Regency Television that operated on the Fox Television lot. In addition to new content, we also were responsible for maintaining current content such as: -The Bernie Mac Show (FOX)-Malcolm In The Middle (FOX)-That 70s Show (FOX)