With 15+ years in marketing, I help businesses drive customer acquisition and open revenue streams through clear brand positioning, new business unit creation, and strategic growth roadmaps. My approach integrates brand management, creative direction, omni-channel marketing, financial insights, business intelligence, and operations to scale multi-million dollar B2C brands, primarily in the sports, fitness, hospitality, and travel industries.I specialize in go-to-market strategy and product development, built on experience working with private companies, government agencies, and nonprofits. My background also includes event production, real estate development, natural resource management, and HR leadership. I hold an MBA in Marketing from UNC Charlotte and a BS in Business from Wake Forest University.Passionate about outdoor recreation, endurance sports, and conservation, I lead and empower teams to deliver impactful solutions that enhance brand experiences and drive value for all stakeholders.