Jesse Jyläs Email & Phone Number

Helsinki, Fi

- Entrepreneur in Residence and Interim Business development & Commercial Leader- Leading complex digital commerce, commercialisation, eCommerce and digital sales projects for clients- Creating new revenue streams and digital innovations for different organisations

Helsinki Metropolitan Area

Helping companies to succeed in revenue growth, digital transformations, eCommerce, new product development, digital marketing and customer experience.Key projects: eCom and Digital Sales, Digitalisation Roadmap, Assessment & Analysis, Digital Strategy Development, Tech evaluation & selection, Digital marketing & UX, Data analysis & insights, Change Management, Partner Management

eCommerce Sales Director- Overall responsibility for building and scaling K-Citymarket utility goods omnichannel eCommerce store & service design- P&L responsibility

Co-Founder

CEO & Co-founder of eHaven.io & SPOT-A-SHOPWe at eHaven.io focus on connecting online shoppers and premium media companies by providing Price Comparison & Content Commerce solutions. We provide the technology, platform and industry expertise and work in close collaboration with the media companies. eHaven was founded in 2015 and started out with several own Price Comparison brands in 6 different markets. Since the beginning, eHaven has helped over 30M consumers to find the best products and prices from hundreds of different online stores, featuring over 200 online stores, 800 000 products and 6 000 brands. In 2020 eHaven.io also started offering revenue driving Content Commerce and Price Comparison solutions for media companies in order to help them to monetise their digital assets. In essence, helping digital publishers in generating additional revenue streams with our unique tech stack and platform, helping brands to sell more effectively and helping consumers to make smarter buying decisions is the corner stone of our business.

- Overall e-commerce P&L and digital marketing responsibility of SOK’s consumer goods e-commerce online stores: Prisma, Sokos & Kodin Terra- Team leadership emphasis- Executive board position of different Chain managements (Sokos and Prisma)- Strong role in assortment planning in collaboration with sourcing dept.- Partner management: marketing, logistics and e-commerce tech service providers- Overall responsibility of the customer experience & value chain- Responsibility of selection of marketing tools, including CRM & marketing automation- Omni-Channel development

- Strong experience in successfully operating and managing an online store and digital marketing, Sokos.fi- Major role in the development and setting up of the online business (3 online stores: Sokos, Prisma & Kodin Terra)- Ecommerce sales and marketing budget responsibility - Performing 1,5 times above the sales budget within the first operational year- Sales, conversion rate and traffic tripled each operating year- Responsibility of the e-com development process- Product owner (Scrum), A/B testing & analysis- Responsibility of managing search engine optimization (SEO) and search engine marketing (SEM) partners- Responsibility of developing lucrative performance-based marketing programs (Affiliates & CPC)- Profitable utilization of SoMe and implementation of social media strategy (Facebook, Pinterest and affiliate networks)- Successful experience in working in a matrix organisation with multiple stakeholders and driving e-com forward

- Responsible for coordinating a business development project- Analyzing of retail efficiencies and planning of concept and assortment changes to accumulate more sales

- Thorough understanding of retail trade in Finland; from store level to the managerial development and strategic level- Understanding of retail processes, how to drive revenues & profit and the whole value chain- Hands on management experience in areas such as fast moving consumer goods, non food, department store

Company imported clothing line to Finland and operated in discount card business- The discount card expanded in one year into a network of over a hundred partner companies such as Mango, Subway and Sportland and had approx. 8000 active users- Importing business grew in one year to consist several retail locations in Finland- Responsible of budgeting, marketing and had P&L Accountability

- Responsible of an interdepartmental new service development project and launch of a completely new supply chain service for Finnish wine importing industry- Marketing role- Successful B2B project in gaining new clients and revenue

M.Sc., Logistics, Information System Science

Education record