Jesse Ketonen work email
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Jesse Ketonen personal email
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I am building the #1 Creative Operations Platform to help performance-driven brands win with short-form videos. I have helped multiple businesses become digital leaders, insight-driven and customer-oriented. My goal is to help companies increase their sales and marketing performance, pushing the boundaries by combining smart people and cutting-edge tech. I am a hard-working, results-oriented professional with extensive knowledge of digital business, marketing, and media. During my career, I've worked in leading digital marketing agencies, marketing technology startups, and a global leading marketing performance agency. I have experience leading customer teams and marketing operations simultaneously for multiple markets. My clients have included the major domestic and international players in their fields.I help companies do better business by taking advantage of available data assets and creating profitable marketing strategies. I have a proven track record of increasing revenues and profits for the companies I serve. Notable external parties have also awarded me for my professional achievements.I graduated with excellent grades (GPA: 4,69/5) from one of the world's leading business schools, Aalto University School of Business. I wrote my Master's Thesis about quantitative measurement of owned, earned and paid website visitors, comparing the website behaviour of each visitor type. It was graded 5/5.Main Skills & Experience:Marketing TechnologyMarketing ScienceSocial mediaAccount managementMarketingSalesProject managementBusiness strategyBrandingCRMAdvertisingProgrammatic media buying (RTB)Media planningBusiness AnalyticsMarketing campaign planningContent creationThese skills have been used within fields of media, music, entertainment, retail, e-commerce, online services, hospitality, travel, gaming, FMCG, b2c services and b2b servicesSpecial interests:Big data, smart analytics, mobile, emerging technologies, innovation, digital services development, marketing automation, BIZ development
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Co-Founder And CboShook DigitalHelsinki, Fi
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Ceo & Co-FounderShook Digital Jul 2021 - PresentLondon, England, United KingdomShook helps brands drive results with creator-led short-form videos through a scalable and iterative production system that connects with your performance data.We have launched a Creative Operations Platform for managing workflows in rapid performance-driven short-video development and optimization.Shook is an official TikTok Marketing Partner in Video Production.
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PartnerShook Apr 2021 - Jul 2021Helsinki, Uusimaa, Finland
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Co-Founder, Chairman Of The BoardWaitan Dec 2016 - PresentShanghai, ChinaWaitan is a Shanghai-based marketing and communications agency specializing in the Chinese digital market with established offices in Shanghai, Beijing, Stockholm and Helsinki. We help companies establish and grow their business in China. We believe success comes from a data-driven strategy based on solid market understanding. We facilitate growth with integrated digital marketing, social media, sales, and communications solutions. We are a digital native trusted partner with a proven track record of helping brands market themselves in China. -
Co-Founder, Chairman Of The BoardNordic Friend Dec 2016 - PresentShanghai, Beijing, Helsinki, Stockholm, OsloNordic Friend provides marketing, communications and sales services for the Chinese market. Nordic Friend offers solutions for every step of the Chinese customer journey from strategy to operations. Nordic Friend connects and builds bridges between the European and Chinese organizations and people. Our employees are native, well-connected, and digital born marketers and communicators specializing in the Chinese market. With our trusted partners we can add out of the common value to our clients. -
Marketing Management ConsultantProfeat Sep 2013 - PresentIndependent Consulting on Strategy, Growth Marketing, Media, Analytics, Digital Sales and Business Development.
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Marketing Consultant (Ext.)Visit Arctic Europe May 2019 - Dec 2021Finland, Norway, SwedenVisit Arctic Europe is a cross-border cooperation project of Finnish Lapland Tourist Board, Northern Norway Tourist Board and Swedish Lapland Visitors Board.I joined the Flatlight Creative House team to plan and execute the project's Image and tactical marketing. My role is to participate in the marketing analysis, strategic planning, creative & concept planning and to lead the digital marketing, media buying and marketing partnerships. Our main objective is to increase the awareness of the Arctic Europe as Autumn destination towards different market segments. Brand marketing is supported with tactical campaigns for potential clients aiming to increase short term revenues for the project partners.
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Client PartnerBoksi.Com Jul 2021 - Nov 2021 -
Director, Growth & OperationsBoksi.Com Apr 2020 - Jul 2021Helsinki, Southern Finland, FinlandBoksi is a marketing technology firm focusing on building a two-sided marketplace platform for influencer marketing & content sourcing. Boksi.com has already served 250+ brands worldwide.As the Director of Growth and Operations and a management team member, I lead product sales and marketing performance, international growth and business operations as well as well as contribute to the overall development of the company, its products and practices.
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Head Of Travel MarketingHouse Of Lapland Jun 2019 - Mar 2020Helsinki, RovaniemiIn this fixed term contract, I was responsible of the Travel Growth Program & travel destination marketing of Finnish Lapland region globally. I led the planning and execution of Travel Marketing at House of Lapland with its partners. -
Member Of The BoardIab Finland Jan 2019 - Dec 2019Helsinki Area, FinlandThe Interactive Advertising Bureau (IAB) is a global non-profit organization advocating better marketing experiences and digital excellence in marketing. IAB Finland produces and provides neutral industry information about digital marketing in Finland, develops industry best practices, organizes industry events and connects industry professionals through specialized committees. IAB has circa 100 member organizations in Finland. The IAB Global Network is made up of 42 international licensee organizations around the world. -
International Account DirectorArtefact Aug 2018 - May 2019Helsinki Area, FinlandIn my role at Artefact I took responsibility over developing global clients especially in the Nordic Region as part of the Artefact Nordic accounts team, reporting to the Nordic COO. I also managed the team of marketing specialists in Finland in co-operation with Nordic business discipline leads. Artefact is a global digital agency.We are a squad that provides marketing solutions with an engineering mindset to help brands live up to new industry standards. We merge media and infuse it with Data Science to limit time loss, accelerate decision making, refine optimisations and predict performance. We also integrate our Creative Studio in this activation strategy to achieve an optimal alliance of creativity, message and technology. We operate the different media channels as an interconnected system and master all digital activation disciplines. As people, we are currently 1000+ Marketers, Data Scientists, Developers, Analysts, Designers, Creatives and Strategy Consultants globally.www.artefact.com -
Account Director / Nordic Europe Account Lead / NissanOmd Finland Oy Jun 2017 - Aug 2018Leading the Nordic Europe Team for Nissan including 7 markets (Finland, Sweden, Norway, Denmark, Estonia, Latvia, Lithuania). The role includes the strategic development of Nissan's media and marketing which requires creating and gathering the insights to guide the decision-making. I supervise, support, coordinate and consult the local teams including account managers, strategists, researchers, planners and specialists. The role also includes defining, following and reporting goals, KPIs and drawing conclusions from them. OMD is a global marketing performance agency. At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results.At OMD Finland we are committed to helping our clients unlock demand potential, igniting consumer desire with our creativity, and powering our ideas with best-in-market proprietary data and technology. We champion a spirit of innovation and have a thirst for what’s next in the life of the digital consumer.OMD Finland is part of the most awarded agency network in the world. OMD has been selected the global media agency of the year 11 times in a row. -
Account ManagerDingle Jul 2012 - Jun 2017As an Account Manager I was responsible for:- leading client teams with 2-10 members consisting planners, strategists, analysts, designers, content producers, media buyers and consultants- top line growth of my client base and client profitability - managing customer relationships- executing projects for Dingle's clients.- consulting and developing the necessary strategic goals, objectives, and action plans to achieve the envisioned future- long-term planning for customer activities, budgeting, invoicing and salesTogether with my teams, we had the responsibility of customer's marketing and sales activities across multiple channels with a strong focus on digital channels.Durin my time at Dingle, I helped companies like Spotify, Veikkaus, MTV, Disney, Unilever, Amer Sports, Sinebrychoff, Alfmix, Restel, RAY, Clas Ohlson, Henkel, Estrella, Hobby Hall, Laattapiste, Visit Rovaniemi, House of Lapland and Microsoft.Few case examples where I was involved:• MTV B2C Social Media Strategy (strategy, consulting, project management lead)• Posse TV-program launch (strategy, planning, project management lead, content & communities, social advertising, analysis) • Risto Räppääjä & Sevillan Saituri film launch (strategy, planning, account management) • Spotify Social Media management in Finland (planning, account management) • Henkel Norden Laundry & Home Care (digital strategy, planning, project management)• Veikkaus Social Media Workshops (consulting, analysis)• Clas Ohlson Perfomance Marketing (planning, consulting, project management)• House of Lapland & Visit Rovaniemi China launch• Workshops for various clientsDingle offered consulting and planning services, concept-creation, production, training and outsourcing for companies' needs in management, sales, service, and marketing. With Dingle's help companies build data-driven capabilities to grow and serve their clients better in digitalized world. -
Community ManagerDingle Oy Jan 2011 - Jul 2012HelsinkiWhile being a Community Manager at Dingle, I helped build many corporate brands social media profiles from the ground up and turned them into active communities with tens of thousands of members. The work also included project managements tasks, content production and improving the customers benefit from social media. This position provided me familiarity with planning strategies and marketing campaigns to improve top-class organization's and brand's presences in social media.Management of multiple brand pages included:- Creating engaging content- Publishing content and creating conversation- Customer service and community management- Analysing and reporting page activity- Planning and coordinating campaigns- Managing real-time-bidding based advertising
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Business Intelligence SpecialistAller Media Oy, Finland Oct 2015 - Jan 2017Helsinki Area, FinlandAs part of Aller’s Insight & Analytics team I have been defining, planning and designing the omnichannel measurement of digital marketing from both the client and internal perspective and turning the needs into analytics dashboards. Analytics is set to be in the core of Aller ‘s new strategy. Our goal is to create an insight driven culture for the decision-making and operations at Aller and Aller’s subsidiaries. -
Social Media Marketing ExpertDigient Technologies Aug 2011 - Jan 2012Business consulting and developing a service with its marketing activities in the social online gaming industry. -
SalesStaffpoint Oy Aug 2010 - Sep 2011
Jesse Ketonen Skills
Jesse Ketonen Education Details
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Information And Service Management, Bsc In Marketing And International Business -
International Mba -
University Of Victoria Peter B. Gustavson School Of BusinessUndergraduate
Frequently Asked Questions about Jesse Ketonen
What company does Jesse Ketonen work for?
Jesse Ketonen works for Shook Digital
What is Jesse Ketonen's role at the current company?
Jesse Ketonen's current role is Co-Founder and CBO.
What is Jesse Ketonen's email address?
Jesse Ketonen's email address is je****@****ail.com
What schools did Jesse Ketonen attend?
Jesse Ketonen attended Aalto University, Fudan University, University Of Victoria Peter B. Gustavson School Of Business.
What are some of Jesse Ketonen's interests?
Jesse Ketonen has interest in E Commerce, Social Media, Cars, Sports, See 5, Sales, Gym, Networking, Business Development, Snowboarding.
What skills is Jesse Ketonen known for?
Jesse Ketonen has skills like Social Media Marketing, Social Media, Digital Marketing, Marketing, Sales, Marketing Communications, Account Management, Online Marketing, Digital Strategy, B2b, Marketing Strategy, Facebook.
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