For more than 20 years as a graphic designer and strategic marketer, I've worked directly with clients to develop brand identity and build awareness, create compelling and engaging print collateral, design and implement interactive websites and digital marketing campaigns, and produce a variety of targeted materials for special events and promotions. I believe that the most effective solutions to any design challenge are born of a holistic approach. When I work with a project—whether on a comprehensive, multiplatform campaign, or a small, stand-alone piece—I consider everything, from audience and message, to brand integrity and keeping within budget. To me, the most successful projects are the ones that make effective use of a client's resources while providing a memorable and actionable response.Having worked with clients in a broad range of industries, including automotive, chemical manufacturing, communications, education, not-for-profit, professional services firms, professional sports, retail, and software, I've gained a depth of experience that enables me to tackle new projects large and small with a critical eye, a fresh perspective, and a desire to make good design great.