Jesselyn Hoffert Email & Phone Number

Moorpark, California, United States

Responsible for overseeing the overall brand strategy and marketing initiatives for multiple in-house brands within the company. This role includes managing the day-to-day brand activities, ensuring consistent messaging and brand presence across all platforms. Key responsibilities include coordinating with cross-functional teams to develop and execute marketing campaigns, managing the development and approval of marketing assets, and ensuring compliance with regulatory standards.

Ventura, California, United States

Developed and executed comprehensive ecommerce strategies to drive sales, increase customer acquisition & retention, improve overall online performance, and achieve revenue targets for .com, Amazon Premium Beauty, and RevitaLash Cosmetics global partner sites.Oversaw the end-to-end management of the ecommerce platforms, ensuring seamless customer experiences, optimized site content by device (mobile first), and effective merchandising strategies.Directed, implemented and optimized effective platform specific digital marketing campaigns, including PPC, SEO/SEM, email marketing, SMS, and social media, to drive traffic and maximize conversions.Analyzed data weekly/monthly to optimize performance and identify opportunities for growth, improve conversion rates, and enhance the overall user experience.Led a team of ecommerce & digital marketing professionals, providing guidance, mentorship, and fostering a culture of collaboration, strategic thinking and innovation.Collaborated cross-functionally with marketing, analytics, operations, finance and IT teams to align ecommerce initiatives with broader organizational goals and objectives.Managed vendor relationships and negotiated contracts with third-party service providers to ensure cost-effectiveness and operational efficiency.Researched industry trends, emerging technologies, and best practices in ecommerce, seeking opportunities to innovate and improve the customer experience.

Oxnard, California, United States

Managed developers & site performance through exponential growth on multiple platforms.Oversaw the management of the ecommerce platform, ensuring a seamless customer experience, optimized site content, and effective product merchandising.Brought brand to life from startup to launch. Created brand logo. Planned, shot and edited product photography. Collaborated on market research, brand identity, primary & secondary packaging design, website design, and marketing materials.In charge of website marketing including: banners, product placement, UX/UI, email marketing, influencer collaboration primary packaging artwork + online merchandising.Oversaw integrations between website and internal teams including customer service and fulfillment teams.

Master Of Business Administration - Mba

Bachelor'S Degree, Psychology