Marketing Specialist
Current• Contribute to the creation, design and optimization of lifecycle marketing campaigns.• Design and manage onboarding, offboarding and engagement email & in-app campaigns.• Conduct in-depth analysis of lifecycle campaign performance to identify areas for improvement and drive data-driven decisions.• Implement customer segmentation techniques to deliver targeted lifecycle messages, enhancing personalization and effectiveness.• Collaborate with cross functional teams to develop and align lifecycle marketing initiatives that support overall company objectives.