• Contribute to the creation, design and optimization of lifecycle marketing campaigns.• Design and manage onboarding, offboarding and engagement email & in-app campaigns.• Conduct in-depth analysis of lifecycle campaign performance to identify areas for improvement and drive data-driven decisions.• Implement customer segmentation techniques to deliver targeted lifecycle messages, enhancing personalization and effectiveness.• Collaborate with cross functional teams to develop and align lifecycle marketing initiatives that support overall company objectives.

• Serve as a subject matter expert, supporting customer-facing operations and providing advanced internal support to frontline agents through chat/ticket management.• Manage social media support channels, addressing customer inquiries and issues promptly to maintain a positive brand image.• Oversee queue management and quality assurance for internal support, ensuring timely and accurate responses to customer issues.• Provide training and updates to cross-functional teams and partners, ensuring alignment with current processes and policies.

• Oversee day-to-day operations of Mello Supply Co., managing all aspects of the business to ensure smooth functioning and customer satisfaction.• Conduct weekly product audits and manage ordering processes to maintain optimal inventory levels and meet customer demand effectively.• Drive website marketing efforts, including SEO optimization, PPC campaigns, and lifecycle campaigns, to enhance online visibility and attract target audiences, increasing customer engagement and sales.

• Spearheaded business-to-business (B2B) marketing initiatives for a mobile safety application, ensuring compliance with state and federal Occupational Safety and Health Administration (OSHA) standards.• Achieved a 35% increase in the active user base within one year through targeted marketing campaigns.• Collaborated with cross-functional teams to analyze customer feedback and sentiment, driving the development of highly effective social media campaigns.

• Led daily sales operations for a team of approximately 30 employees, ensuring seamless performance and consistently surpassing daily and monthly sales targets.• Supervised team leads and agents, delivering training and coaching to enhance customer satisfaction.• Created and implemented customized marketing strategies to meet the specific needs of our customers.

• Managed company-wide IT infrastructure and served as the webmaster and SEO specialist for a corporate enterprise.• Provided training and support to colleagues on enterprise-level software suites.• Led company website advertising campaigns and managed social media platforms to enhance brand visibility and engagement.• Performed weekly maintenance tasks for servers, devices and computers to ensure optimal performance and reliability.

• Managed a team of agents, providing guidance, coaching, and support to ensure excellent customer service delivery.• Oversaw daily CX operations, including assigning tasks, monitoring agent performance, and resolving escalated issues.• Led team meetings to discuss goals, ideas, and quotas, fostering collaboration and team cohesion.