Jesse Menza Email & Phone Number

Houston, Texas, US

• Project managed the HPE brand refresh from start to finish, managing 10+ projects in parallel
• Developed distinctive brand assets including logos, sonics, graphics, merchandise, and a visual design language with both external and internal resources
• Wrote and distributed 100+ pages of guidelines, describing how to implement the new brand assets in all content
• Conducted global training sessions for 60,000+ employees in 45+ countries, with a 99% positive response rate
• Managed Slack and Zendesk channels to answer all questions regarding the new creative strategy & materials
• Led weekly creative review calls with the Vice President of Brand and our legal team

Houston, Texas, US

• Led as project manager for 2 multi-million dollar global TV/digital brand campaigns from start to finish
• Increased brand awareness by launching a digital banner advertising campaign with over 1000+ units
• Elevated HPE’s Brand Central site as a one-stop-shop for campaign implementation guides and usage guidelines
• Served as “Chief of Staff” for the Brand & Awareness Campaigns team
• Streamlined relationship between in-house agency and external worldwide advertising agency
• Provided creative feedback on all brand-level content and managed reviews across stakeholders

Houston, Texas, US

• Presented strategies to improve future industry events to over 40 employees, including the Chief Brand Officer
• Created a monthly influencer newsletter for reporting out to key stakeholders
• Published 36 interactive challenges and contests for HPE’s influencers to participate in using Influitive software
• Compiled a list of industry and influencer podcasts for HPE to follow, promote, and/or contribute to
• Offered fresh ideas on swag for influencers

Syracuse, NY, US

• Developed and managed all online marketing campaigns for Peppino’s and Peppino’s Neapolitan
• Increased brand awareness through Facebook, Instagram, Twitter, YouTube, and Snapchat
• Measured the impact of social media programs using social media analytics
• Strengthened customer relationships by engaging with users through Instagram, Facebook, Yelp, and TripAdvisor
• Provided all of the content used for our social media and marketing campaigns

• Created and implemented a system that improved analytic views by 250% in 3 months
• Determined content strategy; curated and segmented content to increase engagement and channel growth
• Collaborated with the CEO on developing and implementing social media strategies
• Maintained strong social media and brand presence across Instagram, Facebook, Twitter, and Pinterest accounts
• Analyzed, reviewed, and reported on promotional campaign effectiveness to maximize results
• Generated 2 posts daily that fit the company’s brand and color story with the use of graphic design

Beverly Hills, California, US

• Achieved “Employee of the Month” award after completing my first month of working with the company
• Revamped 100% of the 10,000-square-foot floor plan and merchandising weekly, selecting which pieces to display together on mannequins and tables, while finding the most appealing way to present clothing and accessories.
• Collaborated with management on a regular basis to strategize the best ways to increase clothing and accessories sales, and trained other visual merchandisers and guest service associates

• Displayed passion for customer service and greeted customers with enthusiasm while also assisting them with merchandise inquiries
• Itemized and totaled customer merchandise selection at checkout counters, using cash register (POS and Square App systems), and accepted cash or charge for purchases
• Responsible for opening/closing of the stores and bank deposits
• Processed shipments; stocked merchandise; performed inventory; cleaned all store locations

• Traveled throughout New York, New Jersey, and Pennsylvania on weekends as a sales representative and trade show employee involving all aspects of vintage guitar sales
• Itemized and totaled customer merchandise selection at checkout, using cash register (Square App system), and accepted cash or charge for purchases
• Handled customers in both sales and acquisitions flawlessly

• Assisted in answering calls, prepared videos for messenger services, maintained office supplies, and general assistance for film advertising company
• Dealt with client needs, office upkeep, and online research