Jesse Menza Email & Phone Number

Houston, Texas, Us

• Project managed the HPE brand refresh from start to finish, managing 10+ projects in parallel• Developed distinctive brand assets including logos, sonics, graphics, merchandise, and a visual design language with both external and internal resources• Wrote and distributed 100+ pages of guidelines, describing how to implement the new brand assets in all content• Conducted global training sessions for 60,000+ employees in 45+ countries, with a 99% positive response rate• Managed Slack and Zendesk channels to answer all questions regarding the new creative strategy & materials• Led weekly creative review calls with the Vice President of Brand and our legal team

Houston, Texas, Us

• Led as project manager for 2 multi-million dollar global TV/digital brand campaigns from start to finish• Increased brand awareness by launching a digital banner advertising campaign with over 1000+ units• Elevated HPE’s Brand Central site as a one-stop-shop for campaign implementation guides and usage guidelines• Served as “Chief of Staff” for the Brand & Awareness Campaigns team• Streamlined relationship between in-house agency and external worldwide advertising agency• Provided creative feedback on all brand-level content and managed reviews across stakeholders• Connected advertising, marketing, media, comms, sales, sponsorships, and web workstreams together• Gained understanding of advertising campaign activation, localization, and channelization• Led agency pilot program that informed the style of HPE’s current ad templates used in worldwide ad guidelines• Drove high event registration via creative approval/delivery of successful “hype” videos for HPE-sponsored events• Prioritized efficiency and organization for SOWs, briefs, and internal documents to maintain compliance• Produced executive presentations shared at the CMO level, frequently presenting to senior executives• Built comprehensive asset tracker for brand & product campaigns (including videos, social content, copy, etc.)• Improved relationship between internal brand/advertising team and social marketing team as the designated liaison

Houston, Texas, Us

• Presented strategies to improve future industry events to over 40 employees, including the Chief Brand Officer• Created a monthly influencer newsletter for reporting out to key stakeholders• Published 36 interactive challenges and contests for HPE’s influencers to participate in using Influitive software• Compiled a list of industry and influencer podcasts for HPE to follow, promote, and/or contribute to• Offered fresh ideas on swag for influencers

Syracuse, Ny, Us

• Developed and managed all online marketing campaigns for Peppino’s and Peppino’s Neapolitan• Increased brand awareness through Facebook, Instagram, Twitter, YouTube, and Snapchat• Measured the impact of social media programs using social media analytics• Strengthened customer relationships by engaging with users through Instagram, Facebook, Yelp, and TripAdvisor• Provided all of the content used for our social media and marketing campaigns

• Created and implemented a system that improved analytic views by 250% in 3 months• Determined content strategy; curated and segmented content to increase engagement and channel growth• Collaborated with the CEO on developing and implementing social media strategies• Maintained strong social media and brand presence across Instagram, Facebook, Twitter, and Pinterest accounts• Analyzed, reviewed, and reported on promotional campaign effectiveness to maximize results• Generated 2 posts daily that fit the company’s brand and color story with the use of graphic design• Established relationships with popular social media influencers that best represented the company’s brand

Beverly Hills, California, Us

• Achieved “Employee of the Month” award after completing my first month of working with the company• Revamped 100% of the 10,000-square-foot floor plan and merchandising weekly, selecting which pieces to display together on mannequins and tables, while finding the most appealing way to present clothing and accessories in the space given• Collaborated with management on a regular basis to strategize the best ways to increase clothing and accessories sales, and trained other visual merchandisers and guest service associates

• Displayed passion for customer service and greeted customers with enthusiasm while also assisting them with merchandise inquiries• Itemized and totaled customer merchandise selection at checkout counters, using cash register (POS and Square App systems), and accepted cash or charge for purchases• Responsible for opening/closing of the stores and bank deposits• Processed shipments; stocked merchandise; performed inventory; cleaned all store locations

• Traveled throughout New York, New Jersey, and Pennsylvania on weekends as a sales representative and trade show employee involving all aspects of vintage guitar sales• Itemized and totaled customer merchandise selection at checkout, using cash register (Square App system), and accepted cash or charge for purchases• Handled customers in both sales and acquisitions flawlessly

• Assisted in answering calls, prepared videos for messenger services, maintained office supplies, and general assistance for film advertising company• Dealt with client needs, office upkeep, and online research