* Product director for Pine Cove CampLife app, an alongside camp experience for parents of campers. Used customer feedback, user data, and high-level mission/vision to develop product roadmap and ideate features bring them to market.* Lead for in-house agency doing creative work and mass communication deployment for marketing, development / fundraising, retention and camp sessions. Execution and leadership over multi-channel communication initiatives including email, SMS, web, storytelling, digital media, podcast, and print. * Churn and lifecycle marketing strategy; project management and execution for customer retention.* Marketing and engagement digital automation for journeys and campaigns with Salesforce and Salesforce Marketing Cloud. Survey oversight for customer feedback.

Leadership over mass communication channels and Pine Cove CampLife app, an alongside app experience for parents of campers. Mass comm process improvement, communication strategy advising, extensive use of Salesforce and Salesforce Marketing Cloud platforms. Developed a fresh email process from new templates to creation and sends. Started and grew a podcast to 70k+ downloads. Oversaw creation of a storytelling process from lead collection to published stories. Functioned as in-house creative team for ad campaigns, videos, and other creative.

Oversight of summer staff and resident staff orientation and training events, oversight of customer survey and feedback process using Qualtrics and Salesforce, oversight of abuse prevention, special projects as needed. Personal productivity consulting and help internally.

Oversaw all aspects of HR for 130+ full time staff.

Helped oversee all aspects of weekend and summer programming at the Bluffs, including staff recruiting and payroll, meal service, and games/activities. Also involved in summer staff orientation and training planning.

Trained for leadership and was discipled in a program at Pine Cove. This program included classes and practical leadership experience.

Taught oral English to 12 – 25 students in an interactive classroom setting for both college, youth, and elementary ages. Commended for using creative and effective teaching methods.