Senior Director Of Engagement
Current* Product director for Pine Cove CampLife app, an alongside camp experience for parents of campers. Used customer feedback, user data, and high-level mission/vision to develop product roadmap and ideate features bring them to market.* Lead for in-house agency doing creative work and mass communication deployment for marketing, development / fundraising, retention and camp sessions. Execution and leadership over multi-channel communication initiatives including email, SMS, web, storytelling, digital media, podcast, and print. * Churn and lifecycle marketing strategy; project management and execution for customer retention.* Marketing and engagement digital automation for journeys and campaigns with Salesforce and Salesforce Marketing Cloud. Survey oversight for customer feedback.