Material is a global customer experience transformation company building a better kind of world. We are a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

Proper Villains is a brand strategy and design studio focused on elevating CX / BX through their proprietary Life-Centered Design Thinking model.

Consulting, training and contract work for CX focused projects (including DCX, EX, BX) impacting digital, physical experiences for greater brand and business outcomes across. Main industries of expertise: Financial Services, Health & Wellness, and Telcos.Digital Customer Experience (DCX) Lead for: 
Agencies: Area 17, AKQA, Anomaly, Proper Villains, FullSix, MISC, Arnold, Post + Beam, Fix, Athletics, etc.Clients: One Medical, Westbridge Capital, Fieldpoint Private Bank, Citibank, YoMobile, BT/EE, etc.|Institutions: KAUFFMAN FOUNDATION Entrepreneur in Residence at CUNY Design & Innovation Incubator

CREATIVE AGENCY of the YEAR 2019Defining how product innovation aligns and guides corporate strategy; concepting and realizing market-fit business solutions through whitespace explorations and the lens of digital products, services, and platforms at scale for outcomes that matter to users and the business to transform their category. Strong strategic partner to executive level and product level clients to transform their products/services and processes across market conditions, consumer behaviors, and business needs.Code and Theory is a strategically driven agency that lives at the intersection of creativity and technology.

CUNY in partnership with the Kauffman Foundation hired me as Entrepreneur-in-Residence role to: -be a resource to the current 15 start-ups within the Incubator -raise awareness of Queens, and specifically NYDesigns, as a hub of innovation within the great tri-state innovation community, through speaking events, meet-ups, and owned/earned content-source new early stage startups to NYDesigns

Innovated a path to success for an early stage Ed Tech startup leading to acquisition by Hong Kong based company• Led daily and strategic operations and business development for offices in NYC and Taipei• Developed complete suite of learning products from ideation to design, launch, beta testing and improvement• Created all internal/external Comms Strategy, brand architecture and design guide-lines incorporating product, logo,• Oversaw strategic social planning/programming (social content strategy/communication plans, social marketing/• Built Social Media presence across relevant outlets reaching nearly one half of addressable market in less than a year• Led a staff of 27 in Taipei and launched NYC office building a team of 7• Oversaw a $1.8 M yearly budget: operations between Taipei and NYC• Reduced operating costs by 13% by improving procedures and eliminating “busy work” and inefficiencies• Led a A-Round Venture Capital resulting in 1.3M and the eventual sale of the companyWhen taking this position I was offered the role of CEO, but I refused it. I believed that the company at the time needed innovation, renewal, pivoting and someone to shepherd them through that change. The role of CEO could be given to someone who knew how to run a business well, and although I knew that I could do that and did, I felt that what the company really needed was for me to role up my sleeves in each and every department, from product, to design, to accounting, to the very way we wrote job descriptions, and innovate. This cumbersome title fit this better than CEO, President or Global Marketing Officer, even though I was often attributed those titles in interviews, speaking engagements and articles. I believed they needed to perceive me not as a new boss, but as someone who would innovate a path to success. Which is exactly what we did.

Vice President of Business Development and Corporate Digital Strategy at RFI Studios (part of Ruder Finn)-Leads the Corporate Digital Strategy Team for Ruder Finn, manages accounts for clients from Citi to Genentech and maintains the underlining strategy throughout the life of the project and beyond it execution.-Responsible for developing, selling, and executing corporate digital strategies and social media strategies for RF/RFI’s clients across the agency.-Identify and cultivate new business opportunities with existing and outside clients.-Partner in development of client Comms strategy internal and external.-Ensure the quality of the concept and work with flawless execution of all client deliverables.-Serve as an evangelist for concentric digital thinking across all of RF/RFI.

-Led the Digital Strategy Team for RFI Studios (a part of Ruder Finn), managed accounts for clients from Mountain Dew to Microsoft.-Responsible for developing and executing corporate and consumer digital strategies and social media strategies for RF/RFI’s clients across the agency.-Partner in development of client Comms strategy internal and external.-Evangelist for digital media thinking across all of RF/RFI.

-Directs, grows, and manages all current interactive client work-Leads project from concept to creation; including project planning, execution, & measurement-Organizes and manages in-house teams and external freelancers/ vendors-Works on a day-to-day basis with all clients to meet timelines, manage expectations, etc.-Synergizes online and offline efforts with other teams/companies (PR, advertising, grassroots, branding, etc.) to ensure fully integrated and successful campaigns-Directs and creates 360-degree integrated social media efforts and outreach-Leads eMarketing and emerging media strategy and training (SEO, SEM, social media, mobile)-Branding and decision making based on strategic insights and meaningful patterns through in-depth, consistent research.-Partner in development of client Comms strategy internal and external.-Project preparation and presentation; web analytics

-Directs, grows, and manages all current interactive client work; Pitches new business-Directs and creates 360-degree integrated social media efforts and outreach-Leads project from concept to creation; including project planning, execution, & measurement -Organizes and manages in-house teams and external freelancers/ vendors -Works on a day-to-day basis with all clients to meet timelines, manage expectations, etc. -Synergizes online and offline efforts with other teams/companies (PR, advertising, grassroots, branding, etc.) to ensure fully integrated and successful campaigns -Leads eMarketing and emerging media strategy and training (SEO, SEM, social media, mobile) -Branding and decision making based on strategic insights and meaningful patterns through in-depth, consistent research.-Project preparation and presentation; web analytics