Responsibilities in some of the client accounts I have been assigned to since 2021: * Redesigned email template for greater consistency in email production* Built dynamic preference center covering multiple partitions* Led more than 20 hours of training and open QA* Created program structure for new product offering* Developed new email template for use in new product* Set up new, global tokens to be used throughout instance and increase efficiency of program setup process* Participated in restructure of program templates * Developed new email templates, optimized specifically to make the build process more efficient and more consistent* Set up new integration with On24 Connect* Build email blasts and nurture programs as needed* Set up full webinar campaigns using launchpoint integration with On24* Alleviate formatting issues in email templates as needed* Update snippets and email templates with new assets as needed* Migrated forms from Drupal to Marketo

* Leads Marketo program build/architecture projects, working to understand functional requirements to architect, design, develop, test, and deliver functionality to enable programs targeting a global audience.* Works alongside agencies (e.g. Digital Pi and Jeto) to monitor, update, and manage integrations with Marketo.* Conducts testing, piloting, and optimization of marketing tactics and tools through data-driven analysis.* Coordinates automation and user journeys through planning, deployment, and performance analysis for programs working in close alignment with key global stakeholders including Events, Campaigns, and Web Teams.* Takes a proactive approach to document and understand high-level campaign strategies and how technologies can be used to support or enhance our existing marketing technology stack.* As a seasoned SAP Ariba / SAP Fieldglass Marketo User, serves as the Marketo subject matter expert for complex program requests and facilitates training for stakeholders to help them understand the functionality, capabilities, and complexities within the Marketo platform.* Collaborates with other Marketo Administrators regarding the development of user journeys, lead nurturing, and lead scoring as it pertains to enhanced technological solutions.* Serves as point of contact for all marketing automation technologies, including Outreach, Workato, Jeto, MSRC, Smartsheet, CRM, On24, etc.* Builds out program templates through collaboration with our Jeto vendor as needed.* Assists in the training and on-boarding of additional Marketo users as needed.* Other duties as assigned by Marketing Automation Manager.

Execution of marketing automation programs in support of global events and field marketing including setup, maintenance, and reporting of email, webinar, live event, and integrated marketing campaigns.

I lead the development team at Steep and we are responsible for developing new products and services that drive the future of the business. I am responsible for developing complex marketing automation systems to support our sales team as well as our customers. We produce marketing campaigns for financial advisors to promote their in-person seminars. We work to optimize each marketing campaign for our various products to increase performance in various market segments. I am also responsible for developing brand packages around the different products we sell, including logos, ads, and landing pages. I also support our operations by developing tasks and workflow systems to create efficiencies in the work they do.

I managed the creative team responsible for designing all of the creative for onsite, third-party advertising and email marketing. I was responsible for designing creative packages for large marketing campaigns. I redesigned our emails for better conversion rates as well as our newsletters to increase response.

* Designed brand identity to match new company mission and product offering * Developed marketing strategies designed to engage customers and encourage action* Managed website and content to insure information stays up-to-date* Implemented content marketing strategies to drive customer awareness and achieve sales goals* Transitioned paper order workflow to 100% digital* Established social media accounts and lead strategic planning for social marketing* Implemented email marketing system using MailChimp* Designed feature apparel for direct retail sales using online store system to drive brand awareness* Increased cash flow through implementation of deposit policy, new pricing structure, and order processes* Managed production team of 4 pressmen* Designed artwork for all orders, working directly with clients to design artwork to fit their project goals* Implemented automated pricing matrix using spreadsheet/database software

* Facilitated content updates to 5 company product catalogs* Produced various web banner ads as needed* Communicated with print vendors to transfer files and meet print update budget and deadlines* Designed and animated corporate overview power point presentations for various departments* Managed and updated all company literature including marketing material for sales reps* Photographed products for promotional use* Maintained relationship with vendors for printing, binder and other various needs* Achieved monthly and yearly goals and KPIs that support corporate strategy for growth and success

* Designed print marketing materials* Managed production of printed material on Xerox digital press including preflight, printing, and bindary* Assisted in developing marketing strategy* Managed digital editing department, including training new editing staff* Facilitated development of landing pages and adjusted pages based on analytics reports* Managed company’s internal network including maintaining working condition of all computer equipment

* Assisted in layout and production of monthly auction catalogs for largest client* Worked as assistant during photography sessions* Edited photography to be used in catalog and marketing materials* Managed company website, including development, design, and content* Helped develop and impliment marketing strategy* Developed designs for various corporate side projects aimed at driving brand awareness

* Assisted in video editing and production* Designed advertising and marketing materials* Edited/retouched photography* Controlled video equipment during live production, following direction of producer* Facilitated photography during special events