Jesse Benjamin Q. Email & Phone Number

Aachen, North Rhine-Westphalia, Germany

Aachen, North Rhine-Westphalia, Germany

Helped grow our web traffic from 300 monthly visits to 5k monthly visits. Check out my articles at www.earlynode.com. My day-to-day includes:-Planning up the content strategy and keyword research for EarlyNode's website.-Writing content on product-led growth and breaking them down into easy actionable tips for non-technical audiences.-Working remotely with diverse team of writers, providing daily support via Meet, Slack and email.-Researching, distributing topics, and providing briefs for the content team.-Writing clear and concise copy for our socials (Facebook, TikTok & LinkedIn).-Editing, proofreading and fact-checking articles with attention to spelling, grammar, punctuation, sentence structure and flow.-Optimizing content and implementing SEO best practices to improve search results rankings.-Onboarding new writers onto the team.I helped streamline our content process to optimize our writing cadence. We moved from publishing 1 article a week to 2-3 articles weekly. This increased web traffic from 300 visits a month to ~5k monthly visits, 1466.67% increase over 2 years.In the last 8 months I doubled down on BOFU content for our subsidiary company (ReactSquad), which generates 15-20 monthly qualified leads and closes at least one client monthly. I also wrote the first editions of The SaaS Operator newsletter, for SaaS founders who want no-nonsense practical tips and insights to grow their MRR. Averaged an 49% open rate.

Consultancy/Advisory - I advise businesses and individuals on digital marketing strategies and best practices that align with business goals for success. Digital Training = I offer both one-on-one and corporate training on digital marketing topics, trends and strategies to organizations and individuals to improve their digital marketing efforts and stay ahead of the curve.LinkedIn Advertising = I specialize in planning and executing LinkedIn ads from audience and keyword targeting, to producing ad creatives and optimizing campaign based on analytics. I have generated significant ROAS (Return on Ad Spend) for my clients (See below). Digital Strategy = I advise corporate institutions, freelancers, and small businesses on digital strategies to help them boost their lead generation and revenues.HIGHLIGHTS:-Contracted to run an social media ad campaign for Partnerz, a financial advisory startup. I created new accounts on X (formerly Twitter), Meta (FB & IG), and LinkedIn, while revamping company's YouTube and Google My Business accounts. I devised an organic content strategy and oversaw the audience targeting and copywriting for the ad campaign. Client's main goal was to boost brand awareness. AD CAMPAIGN RESULTS: Generated 151,334 impressions and 2170 clicks on a $320 combined ad spend on YouTube, LinkedIn and Meta between October and December 2022.

Greater Accra, Ghana

Managed and oversaw the growth of social media accounts of JPCANN Associates Ltd and its subsidiaries, specifically, Facebook, LinkedIn, Instagram, Twitter & Google My Business through consistent publishing of relevant and engaging content.Planned a comprehensive digital marketing strategy for enhancing the organization's brand awareness among its target audience and establish brand loyalty for 2021. Career HighlightsLINKEDIN-Helped to organically gain 291 new followers, representing a 1019% increase over the previous 30-day period, for the JPCann Associates Ltd LinkedIn page.-Organic posts gained 4.3k impressions, representing a 224% increase and 64 custom button clicks (814% increase) over the previous 30 days.*Promoted to Senior Digital Marketing Officer in March 2022

Accra Metropolis, Greater Accra, Ghana

This role was a remote (work-from-home) role. ●Created and managed the Facebook, Instagram and Twitter accounts, as well as a LinkedIn company page for SHIKA365.●Responsible for creating and promoting content that resonates with brand identity and for use in marketing and advertising efforts to attract new leads and convert leads into sales.●Created targeted email campaigns for the company's subscriber base where I communicated the brand's services and productsKPIsFACEBOOK PERFORMANCE●Generated approximately 667 Facebook likes for the SHIKA365 page between July 1 - October 29, up from 779 likes, which translates to an 85% increase. ●Daily website link clicks from July to October 2020 were an average of 2.1 link clicks.●Developed a cost-effective ad campaign which led to an average organic + paid reach of 4966 within 120 days (July 1-Oct. 29, 2020). The peak reach was over 32000, achieved in October 2020.●Oversaw an average of 32 Facebook post engagements between July and October (reactions, comments & shares)●Generated an average of 32 daily page views between July and October (organic and paid)LINKEDIN●Increased company page following from 0 to 99 within less than 90 days as compared against an average LinkedIn company page growth of less than 40 within the same period.-Promoted to Senior Marketing & Communications Officer in October 2020.

Accra, Ghana

Kasoa

Overseeing construction of HFC Yoomart Kasoa banking unit project from conception to completion. Also handled procurement of materials and payment of workers' wages.

Kumasi, Ghana

Oversaw the construction to the foundation level of the SCC Worship Complex at KNUST main campus for National Service.Supervised workers on construction site, procurement of materials from the school's supply office & keeping stocks of tools & materials, preparing estimates subject to the approval of Quantity Surveyor and preparing of monthly project reports to Chief Project Manager.

Kotoka Airport, Accra

Worked on the Kotoka Int Airport Runway Extension Project.Worked with land surveying department. Assisted Chief Land surveyor on preparing adequate land levels for extension on runway.Worked in quantity surveying department. Assisted Chief Quantity Surveyor in preparing estimates for road works

Accra, Ghana

Worked in stores & materials department within the Villagio Vista Project. Assisted Chief Stores Manager with stock keeping and procurement of new materials, distribution of materials to workers subject to approval of Chief Stores Manager.

Bsc. Construction Technology & Management, Building Construction Technology

Activities and Societies: -President, Building Technology Christian Fellowship -Head of Counselling Unit, Campus Christian Family.

Wassce, General Science

Activities and Societies: University Choir, Joyful Way, Scripture Union, House Prefect

Bece Certificate