✔ Currently managing Paid Search, Paid Social, Programmatic Display & Video, Traditional (podcasts, radio, TV), and YouTube advertising teams.✔ Creating programs to increase digital and offline revenue with our world-class retail partners.✔ Responsible for the SEO and content team initiatives driving organic traffic growth.✔ Growing brand awareness and revenue through partner / affiliate program growth.

⚈ Managed Paid Search, Display, and YouTube advertising teams.⚈ Responsible for all organic traffic growth initiatives.⚈ Ran strategy and execution on Purple's affiliate program.

⚈ Responsible for all organic traffic growth initiatives.

⚈ Built out editorial, paid, and organic growth strategies for 15 websites. Primary brands included Top Ten Reviews, Business.com, Business News Daily, BuyerZone, Tom’s Guide, Tom’s Hardware, Laptop Mag, LiveScience, and Space.com.⚈ Managed all marketing teams on B2C properties including SEO, PPC, paid social, social media, and video.⚈ Created and executed on all organic traffic growth plans for brands getting over 1 billion unique visitors each year. (Over 100 million unique visitors per month)⚈ Managed multi-million-dollar digital marketing P&L for B2C brands.⚈ Directly responsible for millions in revenue growth YoY through SEO optimizations, revenue optimizations, user testing, ad placements, external partnerships, and editorial strategies.⚈ Created a companywide editorial scheduling system utilizing JIRA and agile sprint methodologies. This increased content production by 150% over a 12 month period.⚈ Business owner for numerous product development sprints internally. Actively involved in all B2C product strategy, development prioritization, growth initiatives, and product ideation.⚈ Owned technical SEO strategy for all B2C and B2B brands and was responsible for managing the team implementing ongoing optimizations. Highlights included migrating a site with 100k+ pages off a subdomain structure, https migrations, and managing large-scale SEO platform work across millions of pages.⚈ Work directly with 50 writers in Utah (100+ worldwide) setting SEO and editorial strategy for low funnel review content in over 1,000 categories generating millions of dollars in revenue per year.⚈ Responsible for identifying traffic and revenue potential for all new categories. Worked directly with internal affiliate and sales teams to identify revenue growth opportunities for existing category content.⚈ Maintained relationships with Google business development and evaluated participation in closed organic search beta programs.

⚈ Helped grow the business by 300% through efficient management of a multi-million-dollar online marketing budget.⚈ Responsible for all SEM P&L reporting, strategizing, optimization, and campaign management across Google, Bing, and Facebook.⚈ Successfully launched dozens of health and nutritional products online.⚈ Created dynamic remarketing campaigns that integrated social, product, and customer purchase data.⚈ Conducted A/B and multivariate testing for SEO and PPC landing pages.⚈ Trained and managed the editorial team on SEO and social media best practices while creating an editorial growth plan that increased organic traffic by 85%.⚈ Oversaw the hiring, training, and accountability of the marketing, web, and content teams.⚈ Responsible for the implementation of company-wide SEO procedures that have allowed all teams to understand how their workflow fits into the quarterly marketing plan.⚈ Launched multiple site redesigns based on customer data. Increased overall conversion rate by 1.7%.⚈ Managed KPIs, inventory levels, and product feeds for 10+ shopping comparison engines and Amazon.⚈ Built an affiliate program from the ground up to over 5,000 affiliates on multiple networks.⚈ Created email marketing programs that trigger messaging based on customer and actionable social data. Email programs responsible for a 50% customer repurchase rate and 15% of total revenue.⚈ Created social media strategies that helped company properties gain over 250,000 followers and likes on Facebook, Twitter, and Google+.

⚈ Created and maintained KPI reporting which drove website development. Managed all web analytics.⚈ Created site enhancements from raw data and worked with the development team to meet launch deadlines.⚈ Used A/B and Multivariate testing to create new site strategies and designs.⚈ Built a blog and social strategies to engage the customer base which increased repeat customers.⚈ Created and managed a customer communication program that included newsletters, bounce back campaigns, shopping cart reminders, geo-targeted messaging, text messaging and purchase segmentation messaging.⚈ Created an affiliate program from the ground up to over 6,000 affiliates.⚈ Negotiated all site vendor contracts, managed ad budgets for standard and retargeted banner advertising. ⚈ Managed an SEO team and created keyword term reporting which increased organic traffic by 30%. Created hundreds of landing pages for CPC and organic traffic.⚈ Increased sales on the website by over 25% through various merchandising methods and enhancements.⚈ Worked with the retail marketing committee to develop in-store signage, promotions, and online integration.⚈ Increased conversion rate by 40 points through data-driven site and checkout improvements.⚈ Managed all Comparison Shopping vendors, created positive ROI through innovative merchandising. ⚈ Worked with partners including the Utah Jazz, Miller Motor Sports Park, and Megaplex Theatres.

⚈ Created marketing strategies which doubled customer retention over a 1 year period.⚈ Built a thriving community and blog based on customer feedback and data segmentation.⚈ Created and managed a customer communication program that included newsletters, win-back campaigns, customer surveys, phone calls and videos.⚈ Increased conversion rates site wide from 1% to 5%.⚈ Ran successful focus groups to gain customer opinions on new product development.⚈ Worked collaboratively with partners to creatively generate web traffic and sign ups.⚈ Managed vendor relationships and negotiated contracts for all CPA, CPC and Affiliate Program partnerships.⚈ Built keyword marketing campaigns from the ground up which accounted for 50% of all traffic.⚈ Managed the design and creation of hundreds of landing pages for partner promotions and product bundles. ⚈ Oversaw the creation of direct-mail marketing promotions.⚈ Created existing web analytic and reporting strategies with an emphasis on data driven decision making and segmentation.⚈ Presented to the company and executive teams on the success of marketing tactics.⚈ Collaborated with diverse corporate partners including Microsoft Healthvault, Microsoft Zune, Walmart, Discovery Health, Fitness Magazine, Lady Foot Locker, Polar, alli, iVillage

⚈ Created marketing strategies which helped grow retail locations from 600 to 3,300 and the active user base from 1,100 to 22,000 users.⚈ Managed all communication and product requests for over 20 large outdoor manufacturers.⚈ Hired and managed the customer service department.⚈ Designed and managed product development for over 15 web stores from login to checkout.⚈ Actively involved in all aspects of product development from creation to implementation.⚈ Designed, drafted and sent targeted marketing emails to a user base of over 23,000.⚈ Created and maintained over 30 running contests and promotions.⚈ Created valuable ROI reporting which helped double sales in a 6 month period.