Website content writing and editing; SEO keyword writing for articles and blog posts; Social media strategies and posting; Showing the passionate human identities behind business websites; Driving website traffic by turning SME business websites into portals of knowledge, sources of information, and a medium for relevant communication.

A Life is a large-scale, sustainable, multi-material manufacturer. We develop products designed for life on Earth, including the planet itself, and future generations of humanity.Multi-Material ProductsWe specialise in the production of sustainable wood, bioplastic, food grade stainless steel, silicone, and glass products, including multi-material product combinations.Development of Moulds & ToolsOne strength setting A Life Sustainable Works apart from our competitors is our ability to independently develop multi-material moulds and tools.Innovative Production TechnologiesOur factory’s machines sit at the forefront of eco-friendly production technologies, with the ability to manufacture products requiring precision design standards.

Corporate copywriting contract focused on adding the element of narrative to Expression of Interest (EOI) tender submissions, and a complete brand refresh for three brands via a new storytelling approach to their corporate identities.Collaborated with a graphic design team, including a branding design specialist, to develop new corporate brand identities, taglines, and capability statements for a group of three companies and their parent corporation. Projects involved extensive research, interviews with relevant staff members (based on associated roles or projects), and collation of video recorded notes to form cohesive stories. Tenders focused on writing for the education and health sectors for Tier-1 construction projects at major universities and government health bodies.Although adept at using AI writing tools to support the writing process, these tenders and the corporate brand identity refresh involved extensive Intellectual Property (IP) rights, and so were written from scratch, so as not to share valuable information or data with open source software/competitors. It was also felt that by employing the use of an experienced storyteller, narratives could be developed in more unique ways than AI tools could construct - especially if one is not proficient in AI prompts via a creative writer's background knowledge base and skillset.Liaised with staff ranging from the Executive team to senior team leaders, middle management, and frontline project managers.All work went through a comprehensive editorial process involving sector heads, subsequently leading to multiple iterations of each document to ensure all parties' ideas and opinions were considered before final publication.Research and writing focused on subject matter including environmental sustainability, social sustainability, Corporate Social Responsibility, Occupational Health and Safety, Quality Control and more. Award submissions and social media posts were written as part of the contract.

Writing, editing, and proofreading, collaborating with the Content Producer and other creative team members.Worked with the team to fulfil a content strategy - creating content that combined with marketing funnel leads to sales and conversions.Wrote copy for both clients and internal projects. Types of content written/proofread/edited:(Australian and US English) Conversion optimised landing pages Website content Blog articles Product descriptions Brochures Email marketing - EDM sequences Print advertising Events communications Social ads and posts Digital ads Scriptwriting/editing Brand story development Develop and implement brand guidelinesAdditional responsibilities: Ensuring brand consistency across all communications Proven ability to demonstrate brand voice Strict adherence to the style guides of each company and their policies for publication Creative brainstorming Client interviews Supporting creative and marketing teams with messaging and concepts Working with international clients/markets Employing strong creative thinking skills and the ability to think conceptually and performcritical analysis Comfortable working independently as well as collaborating with the team around set timelines Producing well-researched content for publication online and in print Communicating and cooperating with a writing team, including a content producer, editors,and contacted writers Monitoring and analysing the performance of content to offer suggestions for optimisation Using search engine optimisation (SEO) writing strategies to maximise conversions of ourcontent into sales Strong interpersonal skills and a willingness to communicate with colleagues, management,and clients Ability to work simultaneously on multiple projects with different objectives  Good time management skills, including prioritising, scheduling, and adapting as necessary Experience with content management systems

Value Comparisons Australia (Compare Broadband, Sell My Castle, Compare Courses)Responsibilities: Raising SEO, maintaining editorial quality, media releases Duties: Writing and editing articles, website pages, copywriting and press releases; maintaining relationships among team members (directors, marketers, writers, editors and graphic designers)Achievements: Driven increased traffic to company websites; increased revenue from organic traffic; interaction within social networking communities in desired field of marketing2002 - present, Freelance writer and editor under business, 'Jesse S. Somer Professional Creative Writing'Own business created for the purpose of offering creative writing, editing, proofreading. Have an ABN for all freelance work.Liaison with teams, proofread and edited technical manuals, designed company vision and mission statements, created social software blogs and sitesClients have included M6.Net, Flexibility Software, DVD Feed, Ansell, Sell My Castle, University of Canberra, and eTranslate.com (Contracts for Legal Aid Australia, Centrelink Australia, and Royal Jordanian Airlines)