Jesse Soroka Email & Phone Number

Manages sales strategy, product mix and inventory control of the Keyboards/Mice, PC Headset, and Webcam Category within 35 retail stores and e-commerce platformDevelops category strategy though developing collaborative relationship with brands, manufacturers, and distributors resulting in double digit growth in sales and profit for top brandsAnalyzes internal and market data to improve product mix Implements planograms that optimize sales and profit dollarsNegotiates product costs to improve profit margins through increasing product turnover and improved supply chain managementManages purchasing, sourcing and stock allocation to ensure maximize inventory levels and sales Created promotional and marketing plan that includes activities such as digital and print flyers, as well as social media and google adsManages pricing strategy that aligns with market trend in order to improve inventory turnover and reduce ageing products

Richmond Hill

Analyzed company data and market data to project and create budgets for categories and forecast future resultsDesigned reporting templates to help Category Management better understand the past and current state of the business to improve future resultsReviewed monthly and quarterly results with Category managers to create future plans to improve category resultsReviewed retail and online data to better understand how category sales are generatedEnsured that incentive programs were being fulfilled and that funding was being used to improve sale resultsExecuted weekly sales reports and presented them to senior management Executed special projects for Director of Category Management to improve department efficiencies

Richmond Hill

Analyzed promotional sales results and presented them to Senior Marketing ManagementReviewed and presented category sales, promotions, and inventory to improve overall category resultsCreated and analyzed monthly and quarterly sales results to find areas of opportunityUtilized Google Analytics to analyze website performance and understand customer behavior including online conversion ratesCompared retail foot traffic and retail sales to help understand month over month store results

• Analyzed promotional sales data results and presented them to Senior Management.• Generated new promotional ideas for bi-monthly flyers through mining of historical data. • Created and documented planograms for line reviews to launch new product lines.• Managed inventory of gondola fixtures, merchandising accessories, and customer giveaways.• Coordinated branch sales events and ensured branches had the required inventory to execute the events.• Performed administrative duties for the Marketing Manager

• Performed media buy audit to find opportunities for cost savings on national and regional media buys• Used content management software to assist with creation of new branch websites for all 120 branches• Created process for customer satisfaction survey as part of the implementation for the “Voice of Customer” Program.• Conducted search for public relations management software to improve collection process of Company mentions in the media • Performed administrative duties for the Director, Marketing and Manager, Online Marketing

• Prepared monthly report for refunds on excess interest for all Ontario cemetery branches and requested for funds to be refunded• Administrative duties for the Trust Account Supervisor and Director.• Assisted in posting information on various monthly excel spreadsheets.• Maintained a GST database for refunds on cemetery pre-need contracts.• Responsible for collecting and preparing the data for the Funeral Transfer project for the Director, Trust Accounting.

• Ensured that all journals were completed in a timely manner for month-end with a high level of accuracy • Communicated with employees in different departments to make sure all accounting information was correct• Gathered information vital for the launch of a new consolidated automatic payment program for hydro, gas, and utilities • Responsible for confirming that province sales taxes are paid accurately

•Reviewed new product pricing information with sales representatives to provide customers with the correct prices •Kept track of the inventory account and reviewed historical data to determine products that can be sold

•Taught both adults and children to ensure they received high quality martial arts training•Worked one on one with new students to help them get comfortable learning Karate •Diligently worked with other staff to make sure that the curriculum was of high quality and taught correctly•Communicated with parents on the progress of their child through the curriculum

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

Education record

Education record