In addition to classroom instruction, I provide programmatic support to faculty, staff and students and review programmatic needs.

Create web banners, blogs, press releases and other support materials. Develop relations with and serve as a music license liaison for film, TV, advertising and video game industry clients including: Warner Bros. Pictures, MTV, VH1, FOX/FOX Sports, E!, Oxygen Network and Konami. Oversee performance management and negotiation for music licensing service and contracts. Research and analyze customer data. Appointed to represent company at various national trade shows. Implement targeted CRM and acquisition strategies. - Composed, delivered and analyzed over 200 million marketing emails and over 375 weekly email newsletters.- Launched Broadjam.com frequently asked question/answer site section with over 355 FAQ’s.- Actively promote business with Tweets and Facebook postings.- Increased revenue over 200% in music licensing within 1 year.- Successfully develop creative strategies around email and online marketing, and sales and promotions.- Instrumental in segmentation messaging, analytics and test-and-learn strategy for all email marketing.

I cataloged metadata for songs for the Gracenote database.

I prospect and license authoritative content (news, blogs, Twitter tweets, video) for syndication to the financial, corporate, academic and government marketplaces.