- Originated, refined, and scaled omnichannel marketing strategy and systems in NY’s brand new cannabis market, building the state’s #1 dispensary brand.- Developed and launched 5 New York State licensed cannabis retail locations.

- Built out a new department across Massachusetts, Pennsylvania, and Ohio markets with 6 Field Marketing Representatives and 1 Brand Experience Manager.- Implemented engagement programs for a brand portfolio of 1906, Airo, Black Buddha, Her Highness, Highsman, Old Pal, Standard Farms, Timeless, Toast.- Produced primary activities including field marketing, in-store marketing, digital marketing, event and experiential marketing, budtender education and incentivization.- Developed Monday.com and HubSpot systems for visibility and collaboration in client development, project management, event coordination, KPI tracking, and inventory control across departments.

- Drove a 21% boost in revenue through $20MM retail and $3MM wholesale channels for a premier vertically integrated cannabis company in the Massachusetts market.- Managed a $1MM marketing budget and directed the Marketing Manager, Brand Ambassador, Content Producer, Graphic Designer, and Partnerships Coordinator.- Increased revenue per email by 438%, grew Twitter impressions by 236%, and ​​reduced website bounce rate by 22%.- Established data integrity, KPI tracking, and project management.

- Grew the D2C channel’s customer base by 32% and revenue by 40% to $3MM.- Orchestrated advertising campaigns for Facebook (5,750% ROI), Instagram, SEM, radio, and print.- Directed the Marketing Manager, Logistics Manager, Account Relations Manager, Customer Service Representative, Content Curator, 4 Sales Representatives, and 10 Delivery Drivers.- Designed routing and distribution logistics for a fleet of refrigerated delivery vehicles.- Developed marketing channels including website, social media communities, weekly email newsletters and offers, seasonal promotions, print and digital collateral, and demo events.

- Directed the Graphic Designer, Product Designer, Photographer, Videographer, and up to 34 contractors for events.- Partnered and collaborated with adidas, EMS, CrossFit, Brooklyn Brewery.- Produced and coordinated monthly competitions and events, and the Reel Rock Film Tour.

- Raised $300K via writing and issuing fundraising appeals.- Produced and coordinated the Education in Nature film series.

- Increased brand awareness for Honest Tea by 133% and sales by 41%.- Clients included Honest Tea, Sabra, Pretzel Crisps, CAMPUS, T-Mobile, CollegeFest.- Directed a team of 11 employees for field marketing, in-store marketing, digital marketing, event and experiential marketing, with up to 23 contractors for events.