Jesse Vasquez Email and Phone Number

Senior Marketing Leader driving event marketing, demand generation, and communications for Salesforce’s events. I lead high-performance teams responsible for event positioning, audience acquisition, branding, and internal/executive communications for events including Dreamforce, TrailblazerDX, Connections, Tableau Conference, global World Tours, and standalone digital and virtual events.Key Focuses:Strategic Demand Generation: Oversee a team executing high-impact, multi-million-dollar campaigns reaching millions of customers and prospects, driving a 4x increase in event demand, a 30% increase in pipeline, and expanding brand visibility through precise targeting and data-driven insights.Integrated Communications: Guide comprehensive communication strategies across internal and external channels, ensuring impactful, audience-specific messaging that strengthens Salesforce’s events narrative across the company and event leadership's voice.Executive-Level Collaboration: Partner with product, sales, and marketing leaders to align on objectives and optimize customer engagement and retention, ensuring that event experiences reflect Salesforce’s broader vision and strategy.Team Development & Empowerment: Build and mentor a cross-functional team in marketing/demand generation, brand messaging, communications, and analytics, fostering a culture of innovation, agility, and professional growth to drive consistent performance and results.Data-Driven Optimization: Champion analytics to continually assess and refine strategies, ensuring that all initiatives are ROI-focused and aligned with Salesforce’s strategic event goals.

Marketing advisor to a revolutionary new air technology startup. Developed and launched the brand alongside the CEO. Led all brand strategy, messaging, communications, events, and GTM for their innovative publicly offered product, OneLife X.

Communications: Led all corporate PR, executive thought leadership, awards, and speaking engagements, employee communications + engagement strategy, prospective talent marketing, and D&I comms. Built and oversaw company rituals and ways of working, town hall narratives, virtual off-sites, and cultural events for all Kinship. Leader for all M&As and re-org communication plans and cascades Brand Marketing: Led overall strategy, organizational structure, agency/partner selection, and execution of earned and organic channels including PR, experiential/events, social, influencer, email/newsletter, ambassador programs, editorial, and partnerships for hero brand, The Wildest.

Director, Marketing and Communications - 2016 - 2018- Led marketing and communication strategy for full portfolio of events from product launches to L&D experiences driving awareness, demand, and revenue of $300M+- Developed core messaging strategy, full-scale demand gen campaigns, and mainstage content for multi-day, 30k in-person attendee annual conference- Oversaw GTM and content strategy for Consultant virtual platform driving 100k+ subscriptions- Designed event marketing org and hired team to support rapid scale/growth- Set and continually optimize campaign measurement strategy – increasing lead channel engagement 300% in 6 months- Partnered with C-suite to architect messaging hierarchy Led cross-functional teams in developing social and video campaign vision and story arcs, owning scriptwriting, storyboarding, and direction- Worked across the entire organization ensuring campaigns are fully integrated into overall field and brand marketing strategy- Oversaw creative execution of all digital event marketing materials: e-mails + newsletter, web, blog, social

Company formerly known as Big Heart Pet Brands became independent from Del Monte Foods in 2014 and later was acquired by J.M. Smucker in 2016• Developed external and internal communication plans to bolster the visibility and reputation of key brands, including Milk-Bone, Meow Mix, 9Lives, Milo's Kitchen, Pup-Peroni and Natural Balance• Managed executive, internal and external communications for acquisition • Collaborated with brand, agencies and other internal stakeholders to develop multi-year, integrated digital PR strategy • Hired and managed PR agency, guiding PR plan development, reviewing content and scoping hours/budget across brands• Acted as spokesperson across brands for print, online and national broadcast• Developed and drove social content strategies and programs that foster engagement and growth on select channels• Built influencer relationships/strategies to amplify brand campaigns through shareable and engaging content • Lead sponsorship opportunities with strategic partners, particularly in the film and events industries• Developed corporate giving program that aligns with company mission to drive media internal employee engagement• Developed and defined strategy and messaging for all crisis communication situations and acquisition of Pet SBA

Public Relations Manager - 2010 - 2013PR and Marketing Associate - 2008 - 2010• Developed brand communications strategy for the Expedia’s Hotwire Group (Hotwire.com, Travel-Ticker, carrentals.com) that grew share of voice to be the largest in competitive set including, Priceline, Hotels.com, Travelocity and Orbitz• Successfully grew PR program from domestic to global, launching in Canada, the UK, France, Germany and Australia• Lead team members in creation of two new brand communication platforms that guided overall brand refreshes• Successfully launched a domestic and European B2B program in order to attract new supply partners• Served as single point of contact for PR agency, managed agency’s priorities and provided feedback for all PR materials• Analyzed effectiveness of PR programs using quantitative analysis to make sound business recommendations and decisions• Trained all C-level company spokespeople and accompanied company president on all interviews and media tours• Acted as back-up spokesperson for top tier media requests (NY Times, ABC, MSNBC, Reuters, etc.)• Launched and managed internal communications, including crisis communications messaging• Designed and implemented large-scale experiential events• Launched and grew all social properties for Hotwire Group brands

Clients Include: Microsoft, Hewlett-Packard, eBay, Charles Schwab, Levi’s, Genentech • Responsible for developing a framework for Microsoft Executive Events delivered to subsidiaries worldwide • Developed and presented key strategic insights based on research and measurement • Independently developed templates for Creative Briefs, Structural Environment Guides and Graphic Guides • Developed creative elements involved in existing client programs as well as proposals

• One of eight students selected from a national pool for the inaugural two-year fellowship program• Trained at an accelerated pace by leading members in the industry within three global IPG agencies• Agencies include Jack Morton Worldwide, MullenLowe Group and Weber Shandwick