• Dinner Elf, a B2C marketplace, matches families to in-home chefs for weekly meal prep (DinnerElf.com)• Grew to 4 markets with $5mm in revenue, 20k appointments, and 200k dinners from 5k customers• Provided $2mm of income to 200 chefs who earned 1,000 5-star reviews from their customers• Built the billing/payments experience to reduce losses from bad payments and purchases to near $0• Created the core strategies and drove the delivery of all products with cross-functional collaboration• Coded the website backend (data model, scripts, APIs) using Claris Filemaker with 1mm records • Collaborated with designers on 100 UX wireframes and high-fidelity mockups to build the website• Collaborated with remote engineers to build front-end website connected to database w/ 1,000 tickets• Conducted user interviews and A/B tests to increase checkout funnel conversion by 2x• Built Group Gifts, an organic viral growth loop, that converted 20% of donors to appointment customers• Coded the online scheduling experience to convert 85% of customers to weekly appointments • Increased chef retention by 20% by decreasing in-home cook time resulting in higher pay/hour• Crafted go-to-market (GTM) strategies, driving awareness from 100 influencers, online/offline promotion • Used AI in recipe design and recipe photography via the OpenAI API to reduce photo costs by 70%• Built internal tooling and wrote knowledge bases to reduce support tickets and support time by 50% • Built a metrics dashboard with geographic data to improve chef hiring decisions by 25% (retention)

• Cap & Compass, a B2B2C enterprise SaaS, sold white-labeled mobile apps (CapandCompass.com/app)• From 2009-2017, grew the app to 100+ enterprise subscribers (colleges, companies, Greek organizations)• Authored, self-published, and marketed a book that sold over 1 million copies (top 0.05% of all books sold)• Grew to $5mm in revenue from mobile app subscriptions and book sales from 1,000 organizations• Collaborated with a team of 10 developers and designers to build iOS, Android, BlackBerry, and web apps • Built an updated mobile app with enterprise-specific social feeds that increased app visits by 5x• Collaborated with enterprises to build a SaaS portal to get updates, send push notifications, and advertise• In 2017, sunsetted the mobile app product (continued with book sales)