Jesse Willms leads Terra Marketing Group, an e-commerce business based in Sherwood Park, Alberta. As the venture’s Chief Executive Officer, Mr. Willms ensures the company’s successful operation by governing its financial health and growth. Jesse Willms also oversees Terra Marketing Group’s expansion within several markets by recognizing and capitalizing on new opportunities to promote its products. An experienced entrepreneur, Jesse Willms has always enjoyed the creative freedom that comes from creating and leading a business. Jesse Willms founded Terra Marketing Group in 2009 and has grown the company to include over 200 employees. In addition, Mr. Willms continues to develop the overarching strategies for each of the websites the company maintains. A native of Alberta, Canada, Jesse Willms started his first company at age 16. Jesse Willms still attended school full-time and could only pursue his ambitions by working late into the night and on weekends. The hard work during his adolescence paid off, as it gave him the opportunity to learn about the importance of dedication. Jesse Willms’ early entrepreneurial pursuits also helped him gain a broad understanding of what it takes to build and sustain a business. Jesse Willms has simple advice for young entrepreneurs looking to enter the marketplace, which becomes more saturated and competitive each day. He believes that two simple principles form the cornerstones of any successful business, whether an old, established company or a small, new start-up. The first principle emphasizes good customer service: unless the business’s representatives can interact reliably well with potential customers, sales will lag. The second principle upholds high product value. If a business seeks to sell something, in the end, the product should be something worth buying. Jesse Willms believes that his awareness of these two simple ideas as well as his determination brought him to where he is now.