Jessica Ferko Email & Phone Number

Wexford, PA, US

Wexford, PA

A trusted adviser to communications agencies on how to leverage digital media for their clients' campaigns. I provide senior-level counsel on how to bridge the gap between business goals and rapidly changing technology. I become part of your business development and planning cycles, bringing a new depth of expertise in a real-time environment.My 24 years.

As Lead Project Manager for Knapp Marketing websites, Jess brings her expertise in responsive websites, mobile media, animation, search engine optimization, and web metrics analysis to every project.

Washington, DC

Responsible for managing large-scale web site development projects, interactive advertising, and print projects. Manages complex, multi-phased projects and leads multi-disciplinary, diverse and dynamic teams. Provides strategic insight and direction into developing innovative solutions for clients as well as tactically managing the day to day project.

Washington, DC

• Leads teams of designers, developers and subject matter experts to create online and offline advocacy, educational and corporate communications campaigns.
• Senior creative and development counsel and liaison for over 25 corporate and non-profit clients
• Develops online communications strategies and marketing plans using traditional and Web 2.0 tactics including podcasts, vodcasts, blogs, and blogger relations
• Establishes and trains company on creative and development tools and processes including search engine marketing, organic optimization, and web analytics
• Lead for Technology and Design department new business development including establishing budget, proposal and presentation standards. Active team member in over 40 opportunities including pitches and spec design
• Instrumental in evolving department into an integrated business approach within public relations company

Washington, DC

• Responsible for the project management & specification, resource allocation, brand penetration, marketing tactics, user experience, web metrics, and design of websites and online promotions.
• Increased FY04 online advertising revenue by 80% and projecting double that revenue for FY05
• Implemented e-commerce site delivering over $7M of revenue with a $60K reduction in fulfillment expenses
• Reduced eNewsletter bounce backs by 50%
• Increased website traffic by 73% and increased visit length by 1.5 minutes
• Redesigning association website coordinating more than 40 content contributors, external consultants, and conducting full discovery & design phase of 9,000+ page site

Alexandria, Virginia

• Designed and developed full life-cycle web, multimedia, and print solutions for clients from a variety of vertical markets.
• Sole interactive & e-mail design vendor for ProAd Group’s clients
• Designed Smith Apartments animated introductions and apartment rental website, resident services extranet and demonstration kiosk, and many other online consumer touch points for Charles E. Smith
• Designed all online identity pieces for IITRI and Alion Science & Technology; collaborating with their marketing department to ensure consistent brand strategy & implementation
• Day-to-day client liaison, designer, PHP programmer, and information architect for the redesign of the U.S. Census Bureau’s Population Estimates timed with their 2001 data release

Mclean, Virginia

Designed all online identity pieces for IITRI and Alion Science & Technology; collaborating with their marketing department to ensure consistent brand strategy & implementation

Chantilly, VA

• Manager and lead developer/designer for e-commerce design & development team for all commercial clients and large-scale corporate projects.
• Expanded service offerings to include multimedia authoring, design, and ColdFusion
• Grew department from three people to fifteen, and mentored junior staff in emerging technologies
• Accompanied the sales staff on second-tier sales calls where technical/creative expertise was required and assisted with proposal development; closing 8 out of 10 leads.

Mclean, VA

• Provided creative and project direction on all websites and CD-ROMs including content development and organization; GUI design; programming; shockwave design; media distribution; audio and video production; 3-D.
• Designed year-long recruiting campaign that was featured in Inc. Magazine
• Developed new employee orientation CD saving over 200 man-hours each year
• Created and directed visual identity pieces through their fastest-growing revenue years

Liberal Arts And Sciences, General Studies And Humanities

Aa, Communication Design

Mastering WebTrends, NetIQ, 2005 Microsoft Project, Learning Tree International, 2004 Rhythmyx Developer I Training, Percussion, 2003.

High School, College Prepatory