Works collaboratively with senior leadership to elevate the site, products, and processes as well as maximizing clients’ budgets by meeting their objectives and KPIs. Manages the media strategy, proposal, project and campaign execution, reporting analysis, optimizations, upselling and troubleshooting delivery issues.Major Accomplishments• Awarded the Company Spotlight Award for exemplary leadership and exceptional contributions.• Manage and mentor a high-performing team, achieving at least 25% quarterly growth in client retention and revenue.• Spearheaded the website redesign project in April 2023 and played a key role in optimizing and creating new advertising opportunities and rates resulting in positive user and customer experience. Contributing to a 70% revenue increase to date.• Developed and implemented advanced templates and processes, improving productivity by 20% increase and a 35% reduction in errors. These changes strengthened customer service and overall client satisfaction.

Expertly managed all aspects of post-sales and project management. This included concerted efforts to build strong relationships with internal and external stakeholders, drove incremental budget or renewals, hired, oversaw the development of new Account Managers, managed, and mentored 2 Account Managers and 1 Account Coordinator, and led ongoing training programs for my team.

Working collaboratively with senior digital Sales Reps during the pre- to post- sale to maximize clients’ budget. Managing the media proposal, campaign or project execution, analysis, optimizations, reporting and upselling, troubleshooting delivery issues, team member training, and weekly stakeholder meetings. Mentoring teammates.Major Accomplishments• Received the Media Sales Spotlight Award for being recognized as the top up seller on the team and providing top notch service to advertisers.• Commended for outstanding Kick Off Call presentations and calls with advertisers which lead to incremental business and partnerships.• Handle high profile clients including E*Trade, TD Ameritrade, CME Group and Invesco. Grew business quarter over quarter by 10%.• Identified new tools and insights which improved processes and procedures to increased productively and reduced errors.

I served in a highly collaborative role focused on maximizing the success of investmentnews.com by developing effective post-sale campaign schedules, improvements to the creative asset and campaign set-up process, and innovative launch strategies. I also managed a variety of other essential activities including campaign analysis and reporting, troubleshooting of advertiser and delivery issues, team member training, and weekly stakeholder meetings.Major Accomplishments:• Commended for implementing new best practices and other strategies within the first several weeks of employment boosted the company's 75% on-time campaign launch rate to 99.99%.• Lead a highly effective project in collaboration with sales leadership teams, Advertising Operations employees, and clients that secured a record-low 1% monthly advertiser campaign live error rate.• Drove a new client/advertiser consultation initiative that maximized opportunity and best practices knowledge.• Improved investmentnews.com site performance by uncovering and correcting website and reporting errors.

Provided consulting services on an independent basis for clients looking to implement new digital marketing, media, and advertising strategies in a variety of industries.Major Accomplishments:• Helped train my clients on "Advertising 101" to further increase their ongoing success with RFPs, long-term strategy development, and media plan creation.

In this role Expertly managed all aspects of pre-sales support for numerous major clients including JetBlue, Verizon, Atlantic Health, and a number of political affiliates. This involved concerted efforts to build strong relationships with internal and external stakeholders, hiring, overseeing the development of new Sales Planners, managed 3 Sales Planners, developing new marketing materials to address evolving industry trends, and leading ongoing training programs for Quantcast employees.Major Accomplishments:• Driving numerous improvements that led to major revenue increases and an 85% new business win rate.• Managed 3 successful direct Sales Planners reports in the Northeast.• Playing a key role in building a high performing Sales Planning department by converting and training data entry employees to become experts at sales, building proposals, and forging strong industry partnerships.• Spearheading a number of internal PPT and role oversight projects that improved teamwork and performance.

As a Contributor I wrote and curated a number of songs and artists for daily features, band covers, and album reviews. I also provided photography services for major area concerts and music festivals.Major Accomplishments:• Leading a special project that improved the website's ability to implement ad positions, run company ad campaigns, and capitalize on ad networks.

I built a track record of excellence in the development of successful media strategies, campaigns, and digital content for a variety of large clients such as the Metropolitan Opera, New York Auto Show, and numerous Broadway performances. This entailed extensive collaboration with client services, creative, and marketing teams, analysis and review of campaign trends and report data, and close supervision of Traffickers and Interns to ensure maximum identification of campaign improvement opportunities.Major Accomplishments:• Receiving the Above & Beyond the Call of Duty Award in 2011 for stepping up to handle the additional workload of an out-of-office employee and performing all tasks effectively and efficiently.• Playing a key role in helping the company achieve a finalist spot in the Digiday Awards through outstanding work on xAd Network Campaign for Mamma Mia On Broadway.• Developing highly effective Met Opera media campaigns that let to a major boost in revenue and a company recommendation to the American Ballet Theater which secured their long-term business.• Improved client satisfaction with all campaign services offered through close collaboration on data analysis and strategy recommendations.

I played a key role in developing strategic and innovative media plans and sales campaigns as a core member of Alloy's Sales Support team. I also served as a supervisor to junior-level Digital Media and Marketing Planners while working intensively with Sales Representatives, managers, and clients to drive process improvements dedicated to maximizing proposal accuracy, creation, and success.Major Accomplishments:• Being commended for developing highly acclaimed media strategies for numerous well-known clients such as Paramount, Sony Pictures, Disney, ABC Family, Macys, Kohl’s, Aeropostale, Universal Records, and Nestle.• Developing and executed marketing materials, vendor negotiation strategies, and campaign optimizations for the Campus Voice, Armedforces.com, and Multicultural Network campaigns that cut rates by over 10% while maintaining top level service.

At Carat USA I served in a highly collaborative role focused on developing new media planning strategies that utilized national television, print, radio, and online channels to effectively align campaign brainstorming and communications for clients such as PG Coffee (Folgers and Millstone) and Dunkin Donuts ground store-bought coffee. I also compiled key analytical reports to facilitate the strategy, media, consumer target, and competitive planning process.Major Accomplishments:• Implementing a number of coaching strategies for Assistant Communications Planners that quickly improved their proficiency with competitive analysis, metrics analysis, and strategic media plan execution.

In this role I played a major part in developing, executing, and supporting media plans for Nestlé Handheld Food Groups in an environment focused on national television, print, and emerging media technologies. This involved extensive work with the Traditional Buyer and Media Planning groups, supervision of assistant planners, and coordinating work schedules to maximize team performance.Major Accomplishments:• Quickly being promoted from an initial role of Assistant Communications Planner for ongoing high performance and taking initiative to handle special projects.