•Manages company social media channels, website, direct mail and email campaigns, and all other communications with current and prospective clients•Conducts all open houses and company training events•Participates in outside marketing groups such as LA2M [Ann Arbor Marketing], Detroit Chamber of Commerce, Livingston County United Way, etc.•Work closely with sales team to research new prospective clients •Plans all direct mail campaigns for sales staff and follows through to… Show more •Manages company social media channels, website, direct mail and email campaigns, and all other communications with current and prospective clients•Conducts all open houses and company training events•Participates in outside marketing groups such as LA2M [Ann Arbor Marketing], Detroit Chamber of Commerce, Livingston County United Way, etc.•Work closely with sales team to research new prospective clients •Plans all direct mail campaigns for sales staff and follows through to ensure process is followed and schedules are followed•Organizes company showroom and makes sure the company’s best work is always on displayMajor projects/accomplishments:•Re-branded company with social media presence, revamped office space, direct mail campaign, website and sales support materials Show less

• Successfully managed several marketing campaigns and activation's while generating and capturing leads, hand raisers, and increasing consideration of client brands• Procured and managed campaign creative resources to make sure campaign deliverable met deadlines• Developed program strategy and actively seek opportunities to grow and expand programs on a local, regional and national level• Worked with vendors to ensure projects were negotiated at the best rate and came in at or… Show more • Successfully managed several marketing campaigns and activation's while generating and capturing leads, hand raisers, and increasing consideration of client brands• Procured and managed campaign creative resources to make sure campaign deliverable met deadlines• Developed program strategy and actively seek opportunities to grow and expand programs on a local, regional and national level• Worked with vendors to ensure projects were negotiated at the best rate and came in at or under budget• Managed client relationships and brand initiatives with innovative ideas and programs to meet and exceed program goals• Effectively lead team members while successfully managing workloads, ensuring task completion and encouraging productive and positive relationships• Plan and manage multiple program budgets, maintaining fiscal responsibility• Managed of all branded entertainment properties for Ford Truck & SUV including: Ice Road Truckers [History Channel], Bowl Championship Series [ABC & ESPN], Stars Earn Stripes [NBC]• Assisted in the development of branded content and cross-media platform programs, which includes planning of in-show and digital integrations, custom creative, consumer promotions, and public relations• Worked closely with planning teams to analyze promotional results and research new breakthrough media partnershipsMajor projects/accomplishments:•Promoted from Senior Account Planner to Planning Supervisor, February 2012 Show less

Part of the Ford Truck Brand Content and Alliance Team

-Assist in the creation and implementation of national multi million dollar retail advertising campaigns in six week time frames-Act as liaison between client, agency and media vendors, including selection, budget and advertisement placement-Build and maintain relationships with GM divisional agencies to ensure that strategy and creative development align while keeping in contact with them throughout the progress of the campaigns-Attend television shoots to maintain client… Show more -Assist in the creation and implementation of national multi million dollar retail advertising campaigns in six week time frames-Act as liaison between client, agency and media vendors, including selection, budget and advertisement placement-Build and maintain relationships with GM divisional agencies to ensure that strategy and creative development align while keeping in contact with them throughout the progress of the campaigns-Attend television shoots to maintain client expectations, keep team on schedule and strategy, and assist in preparing materials for air-Coordinate, monitor and work on television, radio, print, digital and point of sale messaging and materials for all GM mainstream brands-Responsible for briefing creative teams and ensuring that they are on strategy and meet all client expectations-Maintain the budget, prepare accruals and report to client on a monthly basis of financial standings-Promoted from Account Executive to Senior Account Executive Show less

-Acted as a liaison with Regional & Dealer Marketing Groups, as well as assisted Account Supervisors/Directors in the management of their client relationships while working directly with the client at Audi of America-Worked on the production of national and retail Audi advertising to ensure that all pieces of communications were legally, product and messaging accurate-Updated, managed and ensured that the Audi marketing budget was on track and on strategy-Prepared all meeting… Show more -Acted as a liaison with Regional & Dealer Marketing Groups, as well as assisted Account Supervisors/Directors in the management of their client relationships while working directly with the client at Audi of America-Worked on the production of national and retail Audi advertising to ensure that all pieces of communications were legally, product and messaging accurate-Updated, managed and ensured that the Audi marketing budget was on track and on strategy-Prepared all meeting material and other miscellaneous projects-Worked with other Audi agencies to ensure that all creative, media and strategy were are all on target-Worked with Audi sales department to determine monthly creative rotation on the national/retail level Show less

-Maintained strong working relationships, acted as a liaison between departments within the agency to ensure print production jobs are completed on time, on budget and on strategy-Opened, maintained and closed production jobs by creating estimates, monitoring production costs and route creative material for internal approval-Worked on the production of national print advertisements, event materials, promotional pieces for Ford Truck, Commercial, Fleet and Limo brands -Cross trained… Show more -Maintained strong working relationships, acted as a liaison between departments within the agency to ensure print production jobs are completed on time, on budget and on strategy-Opened, maintained and closed production jobs by creating estimates, monitoring production costs and route creative material for internal approval-Worked on the production of national print advertisements, event materials, promotional pieces for Ford Truck, Commercial, Fleet and Limo brands -Cross trained on several accounts including Race for the Cure, Ford Car and SUV, RAF (Regional Advertising Force), White Castle, Bosch and others-Worked consistently with media ensuring that creative was accurate and well-organized Show less