Dueling Axes Co-Founder and Chief Marketing Officer

Axe Arcade is a game-changing online reservation and payment software built to provide industry-specific, technology-driven business management solutions to the urban axe throwing industry. It is the first purpose-built axe throwing reservation and business management software and it was created by axe throwing venue owners with specific intent of solving the everyday pain points in our industry. A single source platform to solve for online reservations, payment, POS, online waivers, gift cards, digital scoring and a robust reporting section to keep the business owner on top of their bottom line.

Responsible for discovering and pursuing new sales prospects and maintaining customer satisfaction. Identify and build up business activities to drive sustainable company growth while being the key point of contact between company and its clients. Promote products and services to clients and negotiate contracts with the aim of maximizing value for all involved. - Conduct market research to identify selling possibilities and evaluate customer needs- Actively seek out new sales opportunities through cold calling, networking and social media- Set up meetings with potential clients and listen to their wishes and concerns- Prepare and deliver appropriate presentations on products/ services- Create frequent reviews and reports with sales and financial data- Participate on behalf of the company in exhibitions or conferences- Negotiate/close deals and handle complaints or objections- Collaborate with team to achieve better results

Oversee strategic planning, execution and reporting for all marketing/advertising/branding efforts across all mediums - digital, traditional, social, print, event - for all Feazel markets across the state of Ohio.

Marketing:Develops and implements strategic marketing plans for an organization and delivers marketing programs to support the growth and expansion of company products and services. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Communications:Creates, implements and oversees communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Researches and develops content for publication of products. Reviews and edits communications submitted for organizational issues. Works closely with various business departments to ensure messages are delivered clearly and effectively. May aid in the preparation of presentations and/or speeches geared toward employees such as in recruiting efforts and/or sales.Social MediaDevelops and implements the organization's social media strategy, including marketing plans that leverage social media outlets. Responsible for development and maintenance of online content that attracts attention, generates interest, and is easily shared with social networks. May work with technical personnel in the development of tools that allow for easy integration with a social network. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly.

•Industry and competitive analysis research•Define target markets/audiences and develop segmented/targeted messaging and positioning platforms•Write communications such as SEO content, one pagers, brochures, corporate messaging and web content•Brand awareness and integrated communications that will ultimately benefit agency clients•Lead project management process by being proactive and responsible to client and internal teams•Assist with the marketing plan development process•Lead client presentations, concept reviews and other meetings•Work with team to schedule and prioritize projects and maintain efficient project flow to ensure all deadlines are met•Seek out new business opportunities within existing accounts and play a leading role in their development

- Gathers and assembles background research information and analyses as needed in development of briefs, client plans, etc. - Provides administration and assistance to account personnel on day-to-day activities for assigned clients, including responding to client phone calls, production and creative deadlines, media placements, etc. to ensure continued progress of client workflow - Is aware of client activities to provide back-up should the Account Manager be unavailable - Assists with taking notes at meetings, agendas, develops client conference reports, proposals, correspondence and other materials relating to account service. Assists with client presentation, meetings, etc. - Handles paperwork and maintains files on all of the client’s activities, their competitors and the industry; maintains client correspondence file, approvals, copy, forms/documents, supplies for daily processing and tracking of account service work, etc. - Is responsible for proofreading copy, artwork and proofs; sees that all work completes the standard agency approval process before being reviewed by clients or turned over to suppliers - Works with Account Manager to monitor cost estimates and associate job hours to maintain profitability - Manages some account projects with supervision Proactively contributes ideas for accounts and projects - Regularly makes recommendations to the project lead on how to improve a project - Attend classes or trainings and present summary to staff- Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise - Accurately tracks and records all billable and non-billable time- Ensures agency values are adhered to across all client projects and deliverables

Assist marketing team in RFP development, marketing strategic brainstorming and plan development, copy writing, social media, design, strategic marketing plan execution.•RFP preparation•Social media management•Market and company research•Creative Brainstorming •Marketing strategy development•Strategy timetable and expense estimates•Project Management•Website HTML•Copywriting•Blogging

•Great attention to detail to ensure water safety, maintaining good judgment and decision making skills in times of emergency•Recognized for building rapport with coworkers and for creating an environment that reinforces improvement•Manage competing priorities in a fast paced environment•Mentored through leadership and demonstration of proper lifeguarding techniques and practices, one-on-one and in groups•Confident speaking skills developed through safety lectures to large groups of all ages

•Built relationships with executives, general managers and the public through the use of professional presentation •Optimized research techniques and technology to target audiences and demographics to efficiently use time and resources•Use of networking and organizational skills to plan and execute promotional events to increase movie recognition in the community

•Developed all website copy, company philosophy, mission and vision statement, slogan, company and personnel bio and history•Wrote and implemented sponsorship tier program and response letters to increase company recognition and attract target demographic resulting in raised revenue and nationwide awareness •Planned, marketed and executed company launch party with over 500 people in attendance resulting in brand recognition, increased brand loyalty and over $3000 sold in company merchandise •Worked closely with graphic designer to produce logo and product development to coincide with company marketing campaign and culture

•Adapt to crowd conditions by using personable skills to ensure complete coverage and quality service•Effectively resolved customer dissatisfaction with strong interpersonal and listening skills resulting in many repeat customers •Work in all aspects of bar/restaurant including: opening and closing duties, health and safety requirements and solid customer service and satisfaction

•Innovative ideas to finish tasks due to large job description•Developed and hired teams that would work well together to effectively and efficiently set up and break down events•Learned Photoshop by editing photos for the website