Jess Hopper Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

As a member of the Digital Marketing team with the Office of Career & Professional Development, I developed the content strategy and editorial calendar for the alumni and employer audiences, owning blog, email, paid social, and website content while managing relationships with Paid Social, Data, and Relationship Management teams.

The creative side | Planning, writing, and editing copy and content for digital and print channels including website, social, email, blog, and marketing collateral, as well as internal foundational copy like mission, vision, and values statements, among other projects. The strategic side | Conducting brand discovery sessions and subject matter expert interviews, outlining content strategies, creating and managing content calendars to be shared across teams, managing communications with clients, using metrics to inform content, and more.Clients included EF Education First, Workbar, Wake Forest School of Professional Studies, Oetker Collection Masterpiece Hotels, Elsewhere (A Lonely Planet company), Lacoste, and more.

Waltham, Massachusetts, Us

Reporting to the CMO of this early-stage snack foods startup, I owned SMS and email marketing - the largest sales channel - including planning and creating 4+ sends per week to a subscriber list of 250+. I owned product copywriting, and website content management, and supported the management of relationships with third-party vendors for Paid Social, Paid Search, and PR. I supported sales, social, and customer services teams with copy and basic graphic design needs.

Paris, Ile-De-France, Fr

As the first brand marketing hire for the U.S. market of this Paris-based travel startup, I created audience and competitor analyses to inform the tone of voice and brand messaging strategy to guide the brand’s debut in the U.S. market. I outlined a social media strategy and managed relationships with the Central Brand and Performance Marketing teams.

Stamford, Ct, Us

After KAYAK’s acquisition of Cheapflights and its European subsidiary brand momondo and the merger of the 3 marketing departments, I took over a team of four content managers and two interns, producing blog and social media content for European markets.I worked with SEO, Localization, PR, Brand, and Social teams to develop and implement a workflow process for the English-first creation of blog and social media copy for 3 brands covering a dozen European markets and languages.

Stamford, Ct, Us

Working for the flight search startup Cheapflights before its acquisition by KAYAK, I was part of its Webby award-winning in-house creative team, planning, commissioning, writing, editing, publishing, and promoting blog and social media copy for 5+ English-speaking markets globally. Supported large-scale branding campaigns by planning and creating complementary blog and social content, plus community management. I worked with SEO, PR, and Newsletter teams to carry out a content strategy and measure performance.

New London, Ct, Us

Found stories, conducted interviews, researched, and wrote news and feature articles for daily and weekly newspapers.

Hartford, Ct, Us

Editorial Internship with Hartford Magazine by the Hartford Courant.

Storrs, Ct, Us

University of Connecticut Office of Sponsored Programs

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